NATASHA LAWRENCE Project Management

Madison, AL *5758 256-***-**** admwwe@r.postjobfree.com LinkedIn A driven and dependable professional offering over 20 years of diverse experience including program and project management competencies, and 10 years of RFP project leadership. Proven ability to manage multiple projects simultaneously in a deadline- driven process. Adept at project managing multiple corporate and sales events. Interacts and establishes cordial networking relationships with clients, senior executives, middle management, peers, and support staff professionally. Skilled in managing changing priorities in a deadline-driven environment. Knowledgeable and compliant with applicable policies, rules, and regulations. Technical skills include Microsoft Project, JPAS, Delphi, QuickBooks, Microsoft Office Suite including MS Project, Deltek, AS400, Tom Builder Acct, Meriq, and Tripleseat. Additional Core Competencies and highlights include: Client Service & Relations

Problem & Conflict Resolution

Client Acquisition & Retention

Prioritizing Tasks / Multi-tasking

Proposal Writing

Oral & Written Communications

Planning Scheduling &Time Management

Data Collection, Analysis & Reporting

Special Project & Program Oversight Skills

Contract negotiation & Management

Financial & Budget Management

Strategic Planning

Team Mentoring and Coaching

Project Lifecycle Scoping

Vendor Management

SELECTED PERFORMANCE HIGHLIGHTS & ACCOMPLISHMENTS

Led the effort that resulted in Hampton Inn & Suites and Home 2 Suites Dual Hotel exceeding its highest profit margin of

$6 million budget by $430,000 (LBA Properties/Apple REIT).

2019 Hampton Inn & Suites Platinum Award Top Ten Hotels out of 70.

2019 Home 2 Suites Platinum Award Top Ten Hotels out of 70.

Ran the lodging bid project for Toyota, Boeing, SAIC, General Electric, Seimons, Raytheon, and American Express Travel.

Big win FBI/ATF 40-page bid package with multi-year renewal up to 5 years with annual revenue of $1 million.

Partnered with the construction team on a 7-million-dollar renovation project to ensure tasks were completed according to Hilton Worldwide's business development model. (Yelda Management LLC).

Completed several RFP projects for Hilton National Salesin a market with over 60 hotels. Conducted market research, financial analysis, travel patterns, and projected room occupancy. Present bid recommendation to the regional team.

Partnered with Hilton team to project lead the renovate and convert a closed Radisson hotel to a DoubleTree. Opened to a sold-out week, and received a standing ovation from peers & Leadership at National DoubleTree Conference

Embassy Suites Hotel and Spa - Successfully met the $1M annual goal by the 2nd quarter and exceeded the subsequent target of $800,000 for five consecutive years.

Developed an accounting spreadsheet template at Alabama Heritage Homes to track invoices and receive a 1% rebate on every $1 million spent with Wilson Lumber. This resulted in the receipt of an additional $75,000 from past rebates. EXPERIENCE

HAMPTON INN & SUITES / HOME 2 SUITES LBA PROPERTIES Huntsville, AL 08/2018 – 08/2020 Dual Property Director of Sales & Marketing

Project-managed multiple key hotel initiatives simultaneously in a deadline-driven process. This included the identification of detailed stakeholder requirements, constraints, and assumptions to establish the project deliverables, using requirement-gathering techniques with the regional corporate team.

Supported budget forecast process, related financial analysis, and reporting, including capacity, resource utilization, and alignment to the financial system.

Effectively planned and managed client projects and delivered outstanding service based on client’s specification including market research, comprehensive proposals, budgets, policies, negotiation and management of suppliers, web registration tools, site visits, and onsite management.

Acted as a trusted advisor to key decision makers, assisting them to carry out their business and functional plans. THE WESTIN HUNTSVILLE CRESCENT HOTEL GROUP Huntsville, AL 04/2016 – 08/2017 Senior Catering Sales Manager

Coordinated and managed high-profile events for leadership across government, private, and social organizations.

Achieved quarterly goals and surpassed the first-quarter goals by $59K by soliciting client base for incremental business.

Foster a culture that is diverse and inclusive, in line with the strategic goals of the organization, team building, engagement and accountability

Natasha Lawrence admwwe@r.postjobfree.com P a g e 2

Oversaw and leveraged an elite client base that encompassed numerous branches of the military, collegiate schools, local charities, private companies, social organizations, and fortune 500 companies. HILTON GARDEN INN / SPRING HILL SUITES, KANA GROUP LLC Huntsville, AL 02/2015 – 02/2016 Dual Property Director of Sales & Marketing

Managed occupancy and exceeded revenue targets by the development and deployment of strategic plans through review of competitive data, demand analysis, and mix management.

Cultivated long-term, positive relationships with key stakeholders, and collaborated with two Independent General Managers to develop proactive plans that increased market share for all properties.

Increased catering revenue by 110% through strong, and diverse marketing campaigns, social networking strategies, and promotional packages.

Prepared, compiled data for strategic sales plan, monthly reports, annual goals, sales and marketing budget, and forecasts. STATE FARM INSURANCE AGENCY Huntsville, AL 10/2013 – 03/2015 Independent Sales Representative

Instrumental in the pre-opening of a new scratch office, completing the project on time.

Compiled client information to integrate between Prospector Plus and Agent Business System software to effectively bind insurance contracts. Completed this project on time.

Engaged customers and generated a sales pipeline and built a client base of new and future business prospects through cold calling, effective lead generation, and networking activities.

Consulted and educated clients on policy features, advantages, and disadvantages to reducing liability risks. DOUBLE TREE BY HILTON (YEDLA HOTELS), Huntsville, AL 05/2011 – 05/2013 Director of Sales and Marketing

Partnered with business owners, team members, and other key personnel across various departments to plan, develop and manage key operational, technical, and strategic components of the successful launch of a new hotel.

Created multichannel platforms across social media, digital billboards, print, and B2B marketing that increased sales.

Designed and implemented sales plans that drove measurable incremental occupancy, increased average rates, upselling catering, and meeting room rental sales.

Acted as a change agent during major company transformation with the goal of maintaining and influencing a positive work culture.

EMBASSY SUITES BY HILTON (John Q. Hammons Hotels and Resorts), Huntsville, AL 09/2006 – 08/2011 SMERFE Sales Manager/Human Resource Assistant

Represented hotel as a member of local business and social organizations to include Chamber of Commerce, Conventions and Visitors Bureau, Wedding Professionals of AL, Sports Commission, Hospitality Association, and AUSA.

Successfully negotiated over 180 new contracts annually by using Customer Focus Selling techniques to forge relationships and store information in Delphi software.

Achieved sales performance improvements through the deployment of sales funnel management that educated prospective customers on hotel’s value proposition.

Provides guidance, advice and training to managers and employee, on HR related topics including employee relations, policy and procedure interpretation, payroll, and benefits. Earlier Experience:

Office Specialist, Benefits Coordinator, Assist. Security Specialist Officer (Secret Clearance) DP Associates in Huntsville, AL

Pharmacy Customer Service Representative at Anthem Blue Cross Blue Shield of Georgia EDUCATION

Master of Science Management, Project Management Troy University, Troy, AL (Expected 12/2021) Contract Management University of Alabama Huntsville Bachelor of Science, Business Management Troy University, Troy, AL Professional Development Courses & Training:

AIDT Leadership Development - Levels I, II, III (2019)

Hilton University Director of Sales and Marketing and Revenue Management (2018)

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