PROFESSIONAL SUMMARY
SKILLS
EXPERIENCE
NEGIN E
LAHIJI
N San jose, CA 95118
admwt7@r.postjobfree.com
Market-savvy department leader with strong background building client relationships and launching dynamic campaigns. Strengthen marketing approaches by leveraging current trend knowledge and balancing customer needs. Capture new customers and deep penetration consistently with strategic plans. KPI monitoring SEM strategy management Database control Google Analytics Market analysis Multitasking
Product launch management Campaign planning Performance optimization Digital Marketing Manager January 2020 - Current
ZIZZOwatches CA
Optimized best practices to capitalize on new growth opportunities identified from digital trends and competitor analyses.
Achieved business objectives and KPI targets with well-defined, developed, and managed digital marketing campaigns.
Directed continuous improvement initiatives with ongoing testing, evaluation, and correction. Oversaw detailed planning and execution of social media, email, and display advertising campaigns for ZIZZO products.
Launched numerous products successfully in multiple competitive markets. Enhanced packaging and product materials, including designs, color choices and slogans. Digital Marketing Coordinator Intern June 2019 - September 2019 LUREX Group Los Angeles, CA, USA
Stayed on top of market and industry trends by following literature and online chatter. Researched consumer opinions and marketing strategies in collaboration with statisticians, pollsters and marketing team members.
Measured customer satisfaction with surveys, polls and questionnaires. Reduced time requirements for research projects by improving data collection strategies. Contributed to successful marketing campaigns by gathering feedback and KPI data. Prepared ad content for print and digital channels, including customer campaigns. Assistant Store Manager October 2018 - September 2019 Ralph Lauren Santa Clara, CA
Maximized coverage for operations needs through effective scheduling and assignment delegation. L
EDUCATION
Maintained accurate financial operations and budget targets using strict expense controls and effective tracking procedures.
Managed inventory effectively, completing regular cycle counts and maintaining loss prevention strategies.
Assisted with purchasing and record-keeping tasks, including payroll, scheduling, and cash register deposits and receipts.
Directed 9-member administrative staff handling business finances, customer contact, and record-keeper. Set goals, communicated plans, and reviewed performance openly in weekly meetings. Taught customer service team members how to effectively promote products with strong up-selling and cross-selling techniques.
Retail Sales Key Holder January 2017 - October 2018 Tory Burch Santa clara, CA
Organized store operations around sales needs and allocated important daily responsibilities to personnel for efficient operations.
Elevated team talent through successful recruitment and training strategies. Kept retail operations within budget limitations, carefully planning store activities, tracking expenses, and streamlining processes.
Achieved proper staff coverage by creating and managing schedules. Capitalized on new business opportunities, tracking market and competitors to quickly identify trends. Interacted with customers, promoting excellent service and experiences to generate repeat business leading up to more than 55% increase in our RTW sales. Anthropology May 2022
SCU, Santa Clara, CA
Associate Degree May 2019
Deanza College, Cupertino, CA