M: +91-991*******

E:

admwpx@r.postjobfree.com

IN:

https://www.linkedin.com/in/pa

nkajanand1981/

EDUCATION:

MBA: Welingkar Institute

PG in Digital Marketing: MICA

SKILLS:

Strategy And Planning

Google Adwords

Social Media

Search Engine

Optimization Display

and Retargeting

Affiliates

Email and SMS

Brand Management

Website and App Marketing

Content Marketing

Consumer Lifecycle

TV & Newspapers Radio &

Outdoor

Research

Data Analysis

Team Management

Leadership

Business Acumen

Since Jan’21 with Orchids International Schools as VP Marketing

Leading digital marketing for 40+ schools, Lead generation (Google Ads, Facebook, Linkedin, Partnerships, Affiliates)

Implementing automation through webengage for funnel engagement and increasing conversions

Strategy and management of Email, Whatsapp and SMS campaigns

Annual Budgeting, monitoring spends and ROI

Google analytics, Data Analysis and decision making

Brand building strategy and focusing on relevant online and offline channels

Content Marketing strategy to focus on building traffic on the website Nov’19-Dec’20 as Consultant- Digital Marketing

Digital Marketing strategy for domestic and internationals brands

Category insights, understanding challenges and bringing solutions

Google Adwords, Display, Social Media Marketing, Video, LinkedIn, Webinars, Email marketing and Content Marketing

On-page and Off-page SEO to focus on traffic growth, DA, ranking Jan’19-Oct’19 with Fliplearn Education- Edtech Startup as Digital Marketing Head- GM

Planning and driving multi-channel digital campaigns (search, social, display, retargeting, affiliate and content) to fuel growth

Strategy for brand campaigns and creating awareness

Optimization for better conversion: A/B testing for various campaigns, landing pages, Communication to reduce Lead cost, improve quality and better conversion rates

Track & forecast spends and ROI: Manage channels spend and budget to meet growth and ROI, including forecast and reporting

Aug’16-Dec’18 with Aakash Institute as Head Marketing- DGM

Strategy to drive leads through Google AdWords, Social Media Marketing, Content Marketing, Video and Affiliates. Funnel planning from lead generation to conversion

Brand building and driving footfalls through ATL/ BTL activities

SEO strategy (On page and Offpage) to focus on organic growth

AOP and ROI based media mix, regular tracking and reporting

New product launch strategy(Online courses)

Reduced lead cost by 40%, Improved lead quality by 35% and increased top line by 30%

Jul’13-Jul’16 with Zee Media Corp. Ltd., Noida as National Marketing Lead

Developed and lead marketing initiatives for 10 News channels to ensure market penetration in Urban and Rural market, building brand imagery and achievement of market share

Successfully launched national and regional news channels through effective research, planning on the product features, growth and marketing strategy

Recognized as a brand change agent, persistent innovator and team motivator Jul’11-Jun’13 with Dainik Jagran, Delhi as Sr. Manager (National) - Strategy & Brand

Conceptualized and implemented an online simulation campaign, Jagran Moneymaster with complete product planning, functionality, growth metrics

Large Format Campaigns Initiated: Jagran Sanskarshala (10 lacs participation), Jagran City Anthem (15 cities launch), Jagran Moneymaster (Online), Jagran Perfect Shrimati (15 cities ground campaign)

PANKAJ ANAND

Oct’10-Jul’11 with Amira Foods, Delhi as Assistant Brand Manager

Marketing campaigns strategy for national and international markets

Planned & executed BTL activities, consumer offers, store sampling in hyper & super markets

Dec’09-Oct’10 with Reliance Communications, Mumbai as Dy. Manager- Marketing

Managed a budget of INR 100 cr. and ensured optimum for various ATL/ BTL activities

Planned and Launched BIG TV HD STB through relevant ATL/ BTL mix Jun’07-Dec’09 with India Infoline Ltd. (IIFL), Mumbai as Assistant Manager

(National)- Brand

Developed product promotion strategy through ATL and BTL activities

Built product and tactical campaigns for national level execution

Leveraged existing real estate to generate leads and create brand perception

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