Key Skills Profile Summary

Business Development

Channel Management

Cross-functional Team Management /

Leadership (Matrix Reporting)

B2B Sales and Marketing

Competitor Analysis

Revenue Generation

Key Account Management

Team Management

Soft Skills

Offering 24 years of experience marketing/sales experience in the field of IT, Telecommunication related products of a leading brand (HUAWEI, SAMSUNG, and SPICE), FMCG products like BISLERI, TASTILO NACHOS and Printing industry

● Forte in reaching revenue goals by conceptualizing and executing highly creative and results-driven Sales, Marketing and Business Development strategies for business across different categories

● Expertise in directing cross-functional teams to formulate sales / go-to-market strategies by using insights to develop tactical revamped visibility platforms and deployed profitable strategies to bring a resultant increase in customer satisfaction

● Core team member in evolving strategies, driving change, infusing new ideas and taking enterprise system performance & productivity to next level

● Skilled in formulating, developing and implementing yearly business strategies to ensure attainment of revenue goals and profitable sell-through

● Developed & implemented effective promotional strategies for dealers/distributors to capture market and counter share

● Highly energized, and recognized for developing campaigns, conducting market research studies, reviewing marketing plans & organizing various events

● Played a key role in increasing the turnover from 1Cr revenue to 12 Cr annually in digital printing at Sai Com Codes Flexoprint Pvt. Ltd., Sonipat

● Increased the sales of Bisleri from 800 boxes a month to 4000 boxes a month at Shree Sai Enterprises, Gurugram

● Successfully achieved revenue business of 200 Crores annually at Huawei Telecommunications (India) Co. Pvt. Ltd., Gurugram

● Exhibited proficiency in driving businesses in diverse product life stages and in varied competitive positions

Academic Details

● BE (Electronics) from University of Pune

Career Timeline (Recent 5)

RAJIV KUMAR PARUTHI

admweh@r.postjobfree.com +91-858*******

Channel Management Business Development

Scaling new heights of success with hard work & dedication and leaving a mark of excellence on each step; targeting assignments in Sales & Marketing/ Business Development/Profit Centre Operations with an organization of repute

Team player & Communicator

Innovator

Thinker

Adaptability

Empathy & Positive Attitude

Willingness to learn

Nov’04-Mar’09 Mar’09-Jan’11 Feb’11-Oct’17 Nov’17-Aug’19 Aug’19-till date Sai Com Codes

Flexoprint Pvt.

Ltd., Sonipat

Shree Sai

Enterprises,

Gurugram

Huawei

Telecommunications

(India) Co. Pvt. Ltd.,

Gurugram

Micromax

Informatics Ltd.,

Gurugram

Spice Limited, UP,

Chhattisgarh, Bihar,

Uttaranchal

Work Experience

Aug’19-till date with Sai Com Codes Flexoprint Pvt. Ltd., Sonipat as Sales Head Key Result Areas:

● Ensuring strategic management of partnerships in the assigned zone & other geographies; facilitating team members commitment to business, increase profits, and creating positive work environments

● Developing detailed account strategies for key business through information gathering, strategic plan formulation, identification of value proposition, sales budgeting and action plan initiatives and implementation

● Using field data for assigned market to identify brand/pack gaps in territory and partnering with marketing team to develop area plans to drive sales

● Driving sales initiatives & achieving desired targets with overall responsibility of return on investment and exploring marketing avenues to build consumer preference and drive volumes

● Conceptualizing and implementing the sales promotional activities like giving presentations to client as a part of the brand building

& market development effort; initiating and executing activations as per plan/schedule in close coordination with other teams

● Gathering and maintaining information, identifying business opportunities and understanding customer needs to generate further sales; maximizing customer sales by offering added value options

● Performing B2B sales forecasting & preparing yearly business plans and monthly sales update

● Developing strong market knowledge of existing and potential clients and ensuring business growth opportunities aligned to company’s strategic plans

● Identifying new corporates in MSME/SME/Start up segments and interacting with them for their product labels

● Implementing marketing strategies for promoting various products as per the plans of the company; monitoring the performance of the sales team by establishing a system of reports and communications engaging sales reports, cyclical sales meetings

● Devising go-to-market strategy of introducing products to win mutually beneficial deals; pioneering business development to enhance revenues by identifying market opportunities

● Building relationships; retaining satisfied customers; resolving customer complaints by investigating problems, proposing solutions, preparing reports and providing recommendations to management Highlight:

● Steered efforts in appointing clients for digital printing of labels

● Successfully managed the customer from Ayurveda, Cosmetics, Nutraceutical, Tools, & FMCG segment Previous Experience

Nov’17-Aug’19 with Shree Sai Enterprises, Gurugram as Sales Head Key Result Areas:

● Built and led the business development team through efficient performance management systems like review meetings, performance monitoring and discussion

● Managed P&L driven decisions; identified and finalized new properties and maintained relationship with all stakeholders to run these properties profitably

● Acquired cross-functional approach through coordination with multiple teams in inter and intra geographies

● Proposed potential business deals by contacting potential partners; discovering and exploring opportunities

● Administered revenue, sell-able inventory, operational expenses and guest experience to deliver a strong top & bottom line

● Engaged with different stakeholder- vendors, property owners, local and central-cross functional teams Highlights:

● Products Managed: Bisleri, Tastilo Nachos, Aerated Drinks

● Successfully increased the retailer base from 25 to 92

● Doubled the sales of Tastilo Nachos in the assigned Territory.

● Added up the product line of Aerated Drinks for the Distributor.

● Led a Team of 25 including 3 ASM’s

Feb’11-Oct’17 with Huawei Telecommunications (India) Co. Pvt. Ltd., Gurugram as DGM Sales Highlights:

● Successfully developed and appointed distributors and dealers PAN India to expand the product reach and mentored the sales team of the distributor for effective functioning & accomplishment of individual & team goals

● Performed evaluation of performance of distributor’s sales & marketing activities and doing need-based promotion planning

● Steered efforts in managing sale and distribution of accessories through appointed distributors & online partners like Flipkart, Amazon and Snapdeal, to include data cards, smart watches and fitness bands

● Managed operators like Airtel, BSNL, and TATA for Reverse Bundling for the Data Card Business; direct selling to Corporate Clients like Ford India

● Played a key role in managing Price waterfall of the products managed

● Awarded the 2nd highest award “Honor Award” of the company Mar’09-Jan’11 with Micromax Informatics Ltd., Gurugram as Product Manager-Data Cards Highlights:

● Steered efforts in setting up Distribution channel for entire India for 3G Data Cards Business

● Led a team of 11 Area Managers

● Managed direct selling to Corporate Clients like ONGC, NTPC

● Successfully managed operators like BSNL, MTNL and Airtel for the Data Card Business Nov’04-Mar’09 with Spice Limited, UP, Chhattisgarh, Bihar, Uttaranchal as Area Sales Manager Highlights:

● Successfully established Regional Distribution and Micro Distribution partners in the region within a short span of time from the launch of the product in the Indian Market; got an additional responsibility of handling Plantronics business

● Led the team of 15 sales people and made UP (E) first territory in Spice History to achieve 10K sales mark

● Awarded the Spice King in the month of November 05

● Managed Launch & distribution of Spice mobile phones in entire eastern UP. Chhattisgarh and Bihar May’02-Oct’04 with Ingram Micro India Pvt. Ltd., New Delhi as Senior Sales Associates Highlights:

● Successfully managed distribution of Samsung mobile phones in entire western UP with yearly sales of 30. Crores

● Played a key role in increasing sales by 20%

● Confirmed in record time of 6 months

● Earned 2 increments in a short span of time besides many incentives/awards Feb’97-Apr’02 with Systems Research Pvt. Ltd. as Asst. Manager– Channel Sales, New Delhi Highlights:

● Assigned geographical areas of Delhi, UP, Rajasthan, MP, Chandigarh, Uttaranchal, Calcutta metropolitan city.

● Won the award of best salesman in the year 2001 for selling maximum numbers of 17” Samsung Monitors throughout India

● Received award for best display of Samsung products in Phono.edu.com 2000 fair held in Bhopal in the year 2000 IT Skills

● MS Office, PowerPoint, Internet Applications

Personal Details

Date of Birth: 14th November 1974

Languages Known: English, Hindi

Address: Tower B-10, Flat No 604, M3M Woodshier, Sector 107, Gurugram, Haryana

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