Xiao (Blanca) FANG

302-***-**** admw1e@r.postjobfree.com https://www.linkedin.com/in/blanca-f-200248102/

Education

Master of Science in Business Analytics, Rady School of Management, University of California, San Diego 10/2020-12/2021 Relevant courses: Customer Analytics, Business Analytics, Big Data Technology B.S. with Honours, International Business with Management, University of Nottingham 09/2013-07/2017

Experience

Research Manager, Guidepoint, Shanghai, China 05/2019-06/2020

Second largest expert network consulting agency, with 14 offices globally

• Conducted quantitative market research and due diligence to TMT corporates such as Bytedance (Tik Tok’s mother company), Ten- cent and Netease, supported Bytedance’s 7 investment teams focusing on 3 oversea markets

• Interviewed over 800 industrial experts, investigated and evaluated business models of over 60 TMT such as Grab, Garena

• Analysed market trend and growth of Southeast Asia’s mobile gaming, K12 online education and take out industries, optimised Bytedance’s oversea investment portfolio and strategic planning with logistic regression

• Facilitated Bytedance’s 29 investments in 2019 covering short videos, online news, mobile games, online educational platforms Strategy Manager(Project Based), Nowa Information Technology, Shanghai, China 02/2019-04/2019

• Launched a robotic milk tea store, Tea Monster; complied product analytics, structured site selection;

• Managed Tea Monster’s online media channels(e.g. WeChat subscription) with term frequency analysis; accelerated viewing of me- dia accounts 2.5 times, attracted nearly 1600 new followers per month

• Evaluated future ROI based on quantitative forecasting, led to Tea Monster receiving A-round funding of $ 3M Research Analyst, Third Bridge Group Limited, Shanghai, China 05/2018-02/2019

• Provided ad-hoc quantitative research to private equities and investment banks such as Morgan Stanley, Sequoia and Warburg

• Utilising SQL and cluster analysis, surveyed customer behaviours in China’s FMCG market; Offered investment prediction in healthcare industry with logistic regression

• Exceeded highest possible KPI rating over 1.5 times every month, contributed to investment decisions such as Sequoia!s in dry heart valves and IVD(with expected revenue exceeding $0.6BN) Manager In Training Program, Abercrombie & Fitch, Shanghai, China 07/2017-04/2018

• Rotated in different departments to understand retail/fashion industry; Directed cohort analysis, calculated influence of promotions with marketing mix models that include pricing, social media and competition

• Ran market research, tracked sales data of weekly/monthly/quarterly business, reported regional sales analysis with predictions; increased sales on “Double 11” by 12%, seasonal sales of Shanghai store by 5% Marketing Intern, Volvo Car China Distribution, Shanghai, China 06/2016-09/2016

• Assembled and assessed seasonal sales, supervised the execution of IMC plans, followed up advertisement value and visualised it into proposals; improved the summer sales of Volvo XC60 and XC90 Marketing Intern, Edelman Public Relations Worldwide, Shanghai, China 07/2015-10/2015

• Provided retainer service to Hilton Worldwide; Evaluated advertisement value based on circulation, impression, and conversion

• Coordinated the opening of Hilton Dali, with 1300 news releases reported by leading press; advised on future choice of advertise- ment vendors with programmatic buying theories

Specialised Skills

Programming Skills: R, Python, SQL, SAS, Tableau, Excel Language: English(Fluent); Mandarin(Native); Spanish(A2) Projects

S-Mobile Churn Management Program 01/2021-04/2021

https://drive.google.com/file/d/1LyHW-A3D9PQKVR2Nw7l_czETEQXuD3BP/view?usp=sharing

• Developed CLV(Customer Life Value) models covering logistic regression/random forest/neural network/boosted decision tree to predict customer churn rate, compared and output the primary drivers for churn

• Designed incentives to decrease churn rate, quantified the impact of incentive plans, evaluated the future profit in 5 years

• Presented to consulting agencies serving cellphone carriers in Singapore Customer Behaviour Analysis on Taobao 10/2020-01/2021 https://drive.google.com/file/d/1-OMiWtdP8Ls0PPHSR3KVngWveoMDGlce/view?usp=sharing

• Targeted on improving conversion rate and boosting sales; Analysed traffic via user activity, clicks and viewings

• Segmented customer following RFM Model(recency, frequency and monetary), consulted on customer retention and advertising

• Summarised to PowerPoint presentation to communicate results to peers and faculty

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