Rashmi Yadav

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Corr. Address:

Laxmi Chowk, Hinjewadi

Pune, Maharashtra

411057 INDIA

CAREER OBJECTIVE

To attain a challenging career in an organization where the combination of my knowledge, hardworking capacity, innovative and creative thinking will aid to achieve the company’s goal and my own growth.

SUMMARY OF EXPEREINCES

3 years of experience in Digital Marketing as a Digital marketing executive.

• Increasing the brand awareness by using various social media platforms including Facebook, Twitter, LinkedIn, Instagram, YouTube and Pinterest.

• Interacting with clients and managing their accounts.

• Understanding which platform works the best for the company and create user engagement as well as sending users to the website with innovative and creative posts on Facebook, Instagram, Twitter, Pinterest, Google Plus, LinkedIn, YouTube etc.

• Measuring performance of digital marketing efforts using a variety of Web analytics tools like Google Analytics, Facebook Insights, Google web Master etc. WORK EXPERIENCE

WebMingo Pvt. Ltd. (Lucknow) as Digital Marketing Executive. (July 2020 - April 2021) Responsibilities:

• Building and executing social media strategy through competitive and audience research.

• Managing Paid Campaigns on Social Media.

• Manage social media marketing campaigns and day-to-day activities.

• Develop relevant content topics to reach the company’s target customers.

• Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.

• Create and manage promotions and Social ad campaigns.

• Manage efforts in building online reviews and reputation. Monitor online reviews and respond to each review.

• Compile reports for management showing results (ROI).

• Monitor trends in social media tools, applications, channels, design and strategy.

• Implement ongoing education to remain highly effective. Rashmi Yadav

admvhs@r.postjobfree.com

Mobile: +91-789*******

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CosmoInfoSolutions Pvt. Ltd. (Lucknow) as Digital Marketing Executive. (June 2018 – June 2020)

Responsibilities:

• Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns.

• Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.

• Create brand pages promoting content over Facebook, Instagram, Twitter, Pinterest, LinkedIn to increase site’s traffic and sales.

• Post Scheduling, Backdate Posting and Post Boosting.

• Generating and sharing content daily that builds meaningful connections.

• Maintained the online presence of various clients on different Social Media Platforms.

• Keyword Analysis and Competitor Analysis.

• Performed Site Analysis, Keyword Mapping, and assess link building opportunities.

• Content Optimization (Keyword density, H1/H2 tag, bold tag).

• Image Optimization /ALT tag Optimization.

• Meta tag creation and Optimization.

• Google Analytics setup, monitoring & reporting.

• Increased sale of products through the website by generic keywords.

• XML Sitemap creation and submission in Google Webmaster.

• Complete website analysis and report creation from “On Page” and “Off Page” perspective.

• Regular traffic Analysis and Performance Analysis by using Google Analytics and Google Webmaster.

TECHNICAL SKILLS

Programming Languages Basic C, ASP.NET

DBMS Packages MS SQL Server

Web Designing Skills HTML, CSS, Bootstrap

Application MS Office

Operating System Windows10&7

EDUCATIONAL QUALIFICATIONS

Year Degree / Exam Institute/ University Performance 2016 B. Tech in Computer Science &

Engineering

A.K.T.U. Lucknow 62%

2012 Intermediate (UP Board) U. P. Board 70.00 %

2010 High School (ICSE Board) U. P. Board 65.02 %

Rashmi Yadav

admvhs@r.postjobfree.com

Mobile: +91-789*******

[

CERTIFICATION

• Internship in Microsoft .Net Technology from Cosmoinfosolutions, Lucknow.

• Microsoft .Net Technology Certification Course from Cosmoinfosolutions, Lucknow.

• ASP MVC Technology Certification Course from Cosmoinfosolutions, Lucknow.

• Certified from Google in AdWords.

• Certified from Google in Analytics.

• Certified from Google in YouTube.

• Certified from SEMrush in SEO.

PERSONAL INFORMATION

Father’s name Mr. Atar Singh Yadav

Date of Birth 16th March, 1996

Sex Female

Language (Read And Write) Hindi, English

DECLARATION

I hereby declare that the information furnished above is true to the best of my knowledge. Date: Rashmi Yadav

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