Marketing Assistant Social Media
Resume:
Kayla A. Johnson
Red Lion, Pennsylvania 17356
(717) 916 - 3431
**************@*****.***
PROFESSIONAL SUMMARY
Diligent business management student progressing into the work field of public relations and marketing. Developed time-management, customer relations, and problem-solving skills through upholding positions of high responsibility and accountability. I am a direct communicator with a strong work ethic, eager to learn, and use my skills to grow professionally. EDUCATION
East Stroudsburg University - Bachelor of Science Business Management Major, Communication Minor
August 2018 - Graduating May 2021
● Greek Life Member, Alpha Omicron Pi
● Dean’s List
● Current cumulative GPA: 3.6
Penn State York University - Dual Enrollment
August 2017 - January 2018
● Dean’s List
Harrisburg Community College - Dual Enrollment
January 2018 - June 2018
● Dean’s List
EXPERIENCE
Dainty Jane Boutique - Marketing and Advertising Intern September 2020 - Present
● Creates social media marketing campaigns to promote products, contests, special events and gain insight into follower engagement.
● Experience with SEO.
● Analyzes trends of social media users, social media influencers, social media analytics, and direct followers of our boutiques target market.
● Manages the website and the social media platforms (Instagram, Facebook, TikTok).
● Creates new marketing strategies and campaigns to keep our followers engaged, their eyes peeled and highly interested in upcoming surprises.
● Actively focuses on marketing relevancy, trendiness and focuses on continuing to grow new interested users.
● Advanced experience with CANVA, FloDesk, Shopify.
● Experience with influencer communication.
● Increased the company’s Instagram page by 48% in 2 months.
● Increased the company’s TikTok page by 20% in 2 months. Whiteford’s Beer Wine & Spirits - Marketing Assistant / Sales Associate May 2020 - Present
● Created and manages Facebook page, create promotions, and develop sales strategies.
● Assist in creating graphics for promotional sales.
● Greet customers and sales representatives and assists their visits.
● Successfully ensure that all customers on the floor can always find what they are looking for while balancing incoming phone calls, incoming customers, and the register.
● Handles cash and credit card transactions daily while maintaining a balanced cash drawer and preparing store deposits.
● Verify proper legal identification to ensure legal compliance at all times.
● Focus on organizing stock to comply with safety regulations regarding expiration dates, cleanliness, and overall customer satisfaction.
● Manage schedule for all employees.
Security Family Medicine - Receptionist / Secretary May 2018 - May 2020 (due to COVID)
● Greet numerous doctors, patients, sales representatives, visitors and interview candidates for open positions.
● Monitored all phone calls, handled incoming and outgoing documents via fax, mail, and email.
● Collected patients’ demographic and insurance information while respecting their privacy via HIPPA.
● Assisted in planning and preparing scheduled physicals, appointments, meetings, Representative lunches, and telephone appointments.
● Responsible for ordering, processing, and distributing prescriptions and vaccinations.
● Developed and maintained a current and accurate filing system.
● Ensured the receptionist area was clean and neat.
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