Michael Cook Digital Marketer

Rancho Cucamonga, CA 909-***-****

admv9s@r.postjobfree.com LinkedIn Portfolio

SUMMARY

I am a Digital Marketer who is proficient in content marketing, social media marketing, branding, email marketing, and customer insights. I also have 4 years of experience in web design which gives me an advantage of understanding the content necessary to be included on websites and 12 years of customer service experience, which taught me how to interact with customers and clients in a professional manner. Skills

Skills: Content Marketing, Email Marketing, Customer Insights, Branding, Campaign Management, Social Media Marketing, Web Design, Search Engine Optimization ( SEO ), Creative Writing, Graphic Design, Customer Service, Keyword Research, Search Engine Marketing ( SEM ), Communication Tools: WordPress, Mailchimp, Google Analytics, Facebook, Instagram, LinkedIn, Pinterest, Yoast SEO Plug-in, Google Search Console

Projects

Content Marketing Project How to Build a Buyer Persona

● Composed a brief blog post explaining the steps in creating a buyer persona.

● Tech Used: Google Docs, Unsplash.com, and Grammarly. Email Marketing Project Yoga Studio Summer Special

● Designed an email marketing advertisement informing customers of a special summer deal.

● Tech Used: Mailchimp and unsplash.com.

Buyer Persona / Empathy Map Mama Megan

● Created a buyer persona and empathy map based on a mother wanting to take her children to the zoo.

● Gathered information using Google Search and Analytics.

● Tech Used: Google Docs, and unsplash.com

Web Design Megan Cook Photography

● Designed a blog style website for a photographer to post their recent photoshoots.

● Tech Used: WordPress, DIVI, and Photoshop

● Customized with: HTML, CSS, and JavaScript

Experience

Blog Topic Creator The Hoth Rancho Cucamonga, CA February 2021 - Present

● Research Keywords to maximize SEO

● Gather information to create content.

● Create topics that bring views to content.

● Communicate with clients on revisions.

Warehouse Lead Ecoobuy La Verne, CA September 2019 - March 2020

● Established and maintained the entire warehouse process.

● Aided in the retention of customers.

● Devised and supported local outreach marketing ventures. Warehouse Fashion City International La Verne, CA December 2017 - September 2019

● Implemented and upheld the shipping and receiving warehouse processes.

● Mediated customer relationships.

● Advised and learned e-commerce and web design processes. Market and Backroom Team Member Target La Verne, CA July 2006 - December 2017

● Helped address and fulfill customer needs, questions, and concerns.

● Created and handled the backroom refrigerated and frozen food inventory and storage processes.

● Trained approximately 50 team members in multiple different store locations the management and process of the Backroom Market sections.

● Fulfilled and aided in the implementation of the store customer online orders.

● Built and maintained vendor relationships for incoming food storage and presentation. Education

Certificate, Digital Marketing Thinkful 2021

● Design, Implement and manage Social Media, Search, and Email marketing campaigns.

● Develop buyer personas that illustrate site visitor information into marketing strategies.

● Brand building using design elements and language that resonates with customers with tools including WordPress, Mailchimp, and Social Media.

● Become knowledgeable using Google analytics dashboards to maximize ROI. Certificate, Responsive Web Development and Web Design Cal Poly Pomona /ED2GO 2020

● Practical knowledge using Dynamic HTML, CSS, and JavaScript to Design Web Pages.

● Created, maintained, and validated databases using PHP, SQL, and XML.

● Created and maintained websites using Bootstrap and WordPress.

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