Waleed El-Kerdawy

Director of Hospitality Management

SUMMARY

A professional Director of hospitality management with successful history of delivering growth and more than 30 years of career distinguished by sustained accomplishments in hospitality management. A determined and adaptable individual possess a great record and wide exposure in pre-opening Resorts and managing Rooms Divisions.

Contact Details

Cell: +2-010-****-****

Email: admssz@r.postjobfree.com

Address: Sayed Dawood St. El Laselki, Maadi, Cairo, Egypt. WORK EXPERIENCE

Smash Management Company for Clubs 2012 Till Present General Manager

Some of my main rules are: -

- Steering initiatives towards entire administration of Club Operations with chief responsibilities pertaining to Hospitality Operations, Catering, Administration & Facilities Management.

- Responsible for planning, organizing, developing, and coordinating club operations to achieve optimum operating results and to improve the overall standards.

- Developing budgetary expenses and income forecasts while additionally responsible for directing Line Management and Managing Operations to meet set financial goals.

- Maximizing membership sales by developing a “stretch” marketing plan and making efforts towards to generate leads, qualify prospects and close membership sales.

- Responsible for all club staffing and human resource policies and procedures including ensuring the highest level of staff welfare and benefit possible within the parameters of the organization.

- Ensuring club’s legal compliance with all aspects of federal, state, and local labor laws such as youth employment, alcohol laws, food sanitation & hygiene etc.

- Conducting monthly review of departmental operating performance, ongoing departmental benchmarks, Tools to Beat Budget and other indicators of operating performance.

- Managing member perceptions by maintaining a visible presence in the operation and communicating frequently and thoroughly with the members.

Rotana Coral Beach Resort Hurghada - 369 Rooms - 664 Beds 2007 Till 2011 Rooms Division Manager (Acting Resident Manager)

Some of my main rules were: -

- Fore fronted operations for administration of 369 Rooms - 664 Beds Resort; responsible for the general operation of Front Office i.e. Reception, Reservations, Concierge and Switchboard and Housekeeping, Laundry as well as Recreation area.

- Defining service standards and guidelines that serve as benchmark for excellent service delivery thereby contributing towards ameliorated service revenue generation.

- Developing budgets & MIS as well as conducting variance analysis between projected figures & actual expenditure and corrective actions.

- Implementing and managing the rooms division’s annual budget, business and marketing plan, forecasts and objectives to meet or exceed management expectations.

- Responsible for short- and long-term planning and day-to-day operations of the rooms and related areas.

- Assuring maximization of total room occupancy by supervising the accurate listing of all future reservations and providing effective sales effort at Front Desk to maximize rooms’ revenue.

- Take the Hotel in charge during the vacation & absence of the GM for one year & half.

- Entrusted with additional charge of heading sales & marketing operations along with contracting activities. As – Salam International Hospital – 218 Rooms – 330 Beds 2002 Till 2006 Hospitality Manager

Some of my main rules were: -

- Administered operations across Support Departments in the Hospital including Catering, Housekeeping, Laundry, Porter, Security, Parking Lot, Transportation and Support Maintenance Team.

- Formulated the departmental budget for the Hospital.

- Responsible for outsourcing services including negotiating with 3rd party contractors, monitoring quality and service delivery.

- Managed the employed staff, allocated shifts, conducted pre-briefings and monitored performance to ensure qualitative delivery of services provided by them.

- Prepared and edited guest supplies & printing, as well as Administration purchasing orders of the department.

-Ensured that all the operational standards set for all the processes are following legal requirements and statutory regulations.

- Liaison with hospital department like medical and nursing wing to deliver to patients’ satisfaction.

- Key member of the Hospital’s Executive Management Group; constantly followed up with SSMRT team and Projects Engineering team for implementing renovations and new projects within the Hospital Premises as well as the new building extension.

Hilton Hotels Limited 1989 Till 2001

Major Assignments Handled: -

a. Ramsis Hilton, Cairo

Joined as Room Clerk Oct’ 89 – Jun’ 91

Shift Leader Jun’ 91 – Jan’ 93

Senior Room Clerk Jan’ 93 – Jun’ 95

b. Hilton Hurghada Resort - 240 Rooms

Assistant Front Office Manager Jan’ 95 – Sep’ 99

c. Hilton Sharm Waterfall Resort – 243 Rooms

Front Office Manager Oct’ 99 – May’ 01

Main Expertise: -

- Experienced in planning, supervising and managing the entire operations including resource planning, procurement and smooth functioning of Hotel, specialist in pre-opening of Hotels and Resorts.

- Expertise in handling a diverse range of operations entailing Rooms Division Operations, Housekeeping, Security, Sales, Marketing, Training and Budgeting.

- Deft in delivering value-added customer service, maintenance of a hygienic environment in rooms and front office area and achieving customer delight by providing efficient services as per requirement.

- Experience in managing Rooms Division including editing the: Configuration of the room type and the Hotel Plan. Guest supplies and printing, as well as the administration purchasing orders of the department.

- proven track record of developing procedures, service standards and operational policies, planning & implementing effective control measures to reduce running costs of the units across all departments of the hotel.

- Proficiency in devising and implementing optimum business strategies to enhance business development across all departments viz. Front Office, Rooms Division, Guest Servicing, CRM, etc.

- Well versed with all aspects of Health & Safety guidelines to both national and local government requirements.

- Sales & Marketing focused with proven track record of exceeding budget revenues, gross operating profits and EBITDA Yield.

- Ability of delivering value-added customer service, maintenance of a hygienic environment and achieving customer delight by providing customized products as per requirements. EDUCATION

Faculty of Tourism & Hotels, Helwan University - Graduated in 1989 Advance Mini MBA program in 2013 – Major: strategic management from International Academy for advanced researches, Edexcel. London Training courses and workshops attended

Fidelio Configuration “Hilton”

Interviewing & Coaching Techniques “Hilton”

Commercial Management Course “Hilton”

Channel Marketing Forum “Hilton”

Pro-active Leadership “Hilton”

Negotiation for Sales “Hilton”

Supervision Skills “Hilton”

IBM 36 Hotel Program “Hilton”

Fidelio Version 8.6.2. “Porto-Marina”

MPP Program “Rotana”

Operational Hotel Finance & Profitability Strategies “IDI” E-Cornell Hotel Manager Program “ ETF’'

Creativity & Marketing “IDI”

Opera Installations “Rotana”

SKILLS

Strategy Planning

Hospitality Management

Hotel Management

Budgeting / Costing

Business Development / Marketing

Restaurant Launches

Resort Operations

Pre-opening

Cost Control

Front Office Management

Rooms Division Management

Guest Service Management

Revenue / Yield Management

SOP / SLA Management

Process Management

Resource Management

Training & Development

People Management

References

Available upon request

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