Marketing Executive

Alana Pinchback

Jonesboro, Arkansas, United States

**************@*****.*** 501-***-****

linkedin.com/in/alanashannonpinchback

Summary

Motivated self-starter with extensive experience in various aspects of marketing, public relations, non-profit management, fundraising and social media management. Experience

Business Development Officer

Centennial Bank

Jan 2021 - Present (2 months +)

Responsible for generation of customer account relationships via referrals and personal solicitations. ... Develop prospects from current commercial customers, referrals, and other sources; for lenders, merchant services.

Executive Director

Phillips County Chamber of Commerce

Sep 2018 - Jan 2021 (2 years 5 months)

• Represent the Phillips County Chamber of Commerce at all community and statewide functions

• Serve on Arkansas Workforce Development Taskforce to educate and create a qualified workforce through Career Readiness training as well as assist in providing available job information to candidates through website and social media

• Work with mayors, County judge and other officials on any programs that will benefit the community such as grants, education initiatives, infrastructure

• Acquire new chamber memberships and sponsors

* Provide grand opening and ribbon cutting, groundbreaking events for these business

• Cultivate existing memberships through phone calls, visits, promotion, social media, workshop, etc.

• Graphic design for materials, flyers, advertising Owner/Creative Director at Delta Marketing Solutions Delta Marketing Solutions

Jan 2016 - Jan 2021 (5 years 1 month)

Provide marketing and public relations services to small businesses in the Arkansas Delta. Services include advertising campaigns, in-store promotions and social media management. Director Of Communications at Helena Advertising and Promotion Helena Advertising and Promotion

Feb 2016 - Mar 2018 (2 years 2 months)

Manage all aspects of social media management and the website for Helena Advertising and Promotion, as well as provide creative input on marketing and advertising. Alana Pinchback - page 1

Branch Operations Manager

Southern Bank

Dec 2014 - Jul 2015 (8 months)

Responsible for bank operations, including:

• Marketing and business development

• Community relations

• Hiring staff

• Supervision of bank staff

• Creation of programs and events to increase bank recognition in community Branch Operations Manager

Southern Bank

Dec 2014 - Jul 2015 (8 months)

Responsible for all branch operations, including but not limited to, teller supervision, daily balancing, customer service, marketing, brand awareness, community support and branch promotion. Owner/Executive Consultant at Searcy Marketing Solutions Searcy Marketing Solutions

2011 - Feb 2015 (4 years 2 months)

Provided marketing and public relations services to small businesses in the White County area. Services included webpage development, advertising campaigns, in-store promotions and social media management.

Executive Director at Dr. Robert E. Elliott Foundation Dr. Robert E. Elliott Foundation

May 2010 - Dec 2014 (4 years 8 months)

Development and implementation of community programs that educate the public about the disease of depression and suicide prevention.

Extensive work with the public in speaking engagements and events and evaluation of community need. Grant writing to fund foundation programs, which enables our foundation to provide free services to our community. In addition to depression and suicide prevention, my job includes developing and implementing anti-bullying and self harm prevention programs, as well as creating and managing several fundraising campaigns annually.

Foundation Coordinator at White County Medical Center Unity Health

Oct 2008 - May 2010 (1 year 8 months)

Managed fundraising campaigns at White County Medical Center, which included capital campaign to build Cancer Center of Excellence.

Assistant Vice-President at Mid-South Bank

Mid-South Bank

Dec 2000 - Jul 2001 (8 months)

Alana Pinchback - page 2

Marketing duties which included print, radio and in-house marketing of bank products and services. I represented bank at various civic, charitable, educational and social affairs in order to develop and expand base of contacts.

Planned and implemented customer call program to develop account relationships as well as trained co-workers in business solicitation.

Marketing Director/Branch Manager/Training Coordinator at Simmons First Bank Simmons First Bank

Apr 1996 - Jul 2001 (5 years 4 months)

Represented Simmons First Bank on community based projects, as well as all print, radio and in house marketing efforts.

Managed staff in daily operations of bank branch, including deposits, new acounts and loan processing. Was responsible for developing, scheduling and providing customer service and regulatory training for entire bank staff.

Branch Manager

First National Bank Financial Service Center

Oct 1994 - Jun 1996 (1 year 9 months)

Managed a retail banking facility with First National Bank of Phillips County. Duties included hiring, leading and coaching a strong support team in cross-selling of products, teller and lending responsibilities as well as development and implementation of marketing campaigns for branch. Represented bank in community and civic activities, as well as acquired and maintained business for the branch. Oversaw compliance and regulatory training and procedures and ensured that all operational functions were performed in an accurate and timely manner. Education

Arkansas State University

Business, Management, Marketing, and Related Support Services 1985 - 1989

Jonesboro High School

High School Diploma, General Studies

1983 - 1985

Licenses & Certifications

Leadership Jonesboro Graduate

ABA Consumer Lending School - Arkansas State University Alana Pinchback - page 3

National Commerce Bank Services Retail Banking Program - National Bank of Commerce, Memphis, Tennessee

Skills

Public Speaking • Fundraising • Grants • Public Relations • Community Development • Nonprofits • Social Media • Volunteer Management • Grant Writing • Event Planning Alana Pinchback - page 4

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