** ***** ** ********** ** Digital Marketing Social Media Marketing Brand Marketing & Creation Campaign Management B2C and B2B Marketing BTL Consumer Research Advertising Promotional activities PR Events

Handled digital & communication campaigns independently led teams Worked with various agencies Handled internal campaigns

Conceptualised product and communication ideas Monitored and optimized budget spends

YEAR

DEGREE

INSTITUTE

SCORE

2003–2005

MMS (Master of Management Studies)

GNIMS, Mumbai

67%

2000– 2003

BMS (Bachelor of Management Studies)

G. N. Khalsa, Mumbai

72.41%

Majored in Marketing

QUIVER COMMUNICATIONS - A Web Development & Digital Communications Agency

Tenure : From June, 2015 till date

Designation : Proprietor (Working with a Partner)

Brief about the Company:

Quiver Communications along with its sister concern - is a digital Communications agency handling clients across India and Internationally. It has designed developed and maintained websites and indoor and outdoor marketing collaterals for several SME's & Corporates, Individuals and NGOs. Naming a few large corporates - Mahindra Lifespaces, Peninsula Lands Ltd, United Phosphorous Ltd, United Nations (Indonesia)

Job Profile:

Managed digital solutions for clients – Social Media Campaigns SEO SEM Google ads sponsored content Online Persona management

Conceptualized and managed the brand for clients on the web platforms

Headed the BTL brand communications for customers during events and launches

Developed Brand personalities for SMEs and managed their collaterals and other communication materials

Liaised with various agencies to keep the communication synchronized with the web platforms being developed.

Achievements :

Increased revenue of Beak Media by 300%

Added 30% new clientele that contributes to 40% of Beak Media’s Income

TATA CAPITAL - A Financial and investment service provider

Tenure : From April, 2011 to December, 2014

Designation : Sr. Manager – Brand Marketing (Reporting to Head - Brand Marketing & Corporate Communications)

Brief about the Company:

Tata Capital Limited is a financial and investment service provider with B2B and B2C customer bases in India with multiple international verticals.

Job Profile:

Brand & Consumer Marketing

Responsible for planning, executing and implementing branding, consumer marketing and media campaigns

Responsible for identifying and liasioning with various external agencies for deliverables in marketing, branding and communications, media planning and buying, website development, content management, et al.

Creation of effective means to promote the company’s product, brand among the consumers and generate pull for the product and the brand.

Propose promotional schemes & campaigns in consultation with concerned agencies

Tracking execution, monitoring activities and measuring performance of the promotional activities and campaigns for B2B and B2C customers.

To understand and engage the consumers through various advertising & promotional activities

Budgeting and planning of promotional expenditure

Developing the marketing strategy and setting the directives

Brand Architecture & Promotion

Ensuring all departments within the verticals meet brand guidelines

Handling communication activities for all products & services across all verticals

Work with various agencies to establish and ensure a continuity of positioning, brand value and message across the consumers

Providing sales support through BTL activities - marketing collaterals, branch level advertising, Visual Merchandising

Formulate and finalize the front end web content for the portal

Provide the required marketing aid to a newly opened branch and existing branches.

Managing work flow by discussion and delegation to meet deadlines

Achievements:

Campaign Management –

Handled numerous campaigns in mainstream media and in social media from ideation to implementation to monitoring to sales conversions- down to the nitigrity.

TV Plans, Radio plans, Outdoor plans, Social media advertising plans, lead matrix, Brand track results monitoring.

Launched multiple Brands and Products

Launched new and innovative loan products and consumer facing brands after market research and monitored their leads conversion.

Managing mega events with celebrities and multiple facets –

Handled badminton competitions in association with Prakash Padukone Badminton academy. This included managing the relationship between Mr. Padukone and Tata Capital for an annual sponsorship for the academy.

Managed annual events for priority customers and other stakeholders. This included celebrity partnerships. To name a few – Sir. Shankar Mahadevan, Pt. Hariprasad Chaurasia, Pt. Jasraj, Tanmay Bhat and many more.

NETWORTH STOCK BROKING LTD. – Listed on the BSE

Tenure : From November, 2006 to February, 2011

Designation : Manager – Marketing (Reporting to VP - Head Marketing)

Brief about the Company:

Networth is a listed entity on the BSE and is primarily into stock broking & distribution of financial products. It has 5 subsidiaries.

Job Profile: (Very similar to the role at Tata Capital)

Planning, Executing and monitoring media campaigns

Handle product launches and revamps, monitor end user satisfaction and efficacy

Manage PR and media houses

Manage external agencies and track performances

generate pull for the products

Propose promotional schemes in consultation with concerned agencies

To understand and engage the consumers through various advertising & promotional activities

Budgeting and planning of promotional expenditure

Developing the marketing strategy and setting the directives

Brand Architecture & Promotion

Ensuring meeting of brand guidelines

Ensure a continuity of positioning, brand value and message across the consumers

Providing sales support through BTL activities and merchandising

Formulate and finalize the front end web content for the portal & other group websites

Develop Ideate stories & liaison with key Media personnel for developing PR.

Maintain rapport with key media personnel across all media groups i.e. newspapers, Television, News wires, News portals et al.

Provide the required marketing aid to a newly opened branch and existing branches.

Managing work flow by discussion and delegation to meet deadlines

Managing billing

Achievements:

Corporate Identity –

Developed the corporate identity for all 5 group companies to revamp and recreate the Networth brand and reposition it in the minds of the customers, shareholders and the employees.

Instrumental in setting the brand architecture and developing the brand manual.

Implementing the change of identity across all on customer (Internal & External) touch points.

Worked on the website which is to be the new face of the networth brand.

Networth Wealth Solutions Ltd.- Worked on building the corporate identity for Wealth Solutions (A newly started organization) from scratch. Involved in conceptualizing the vision of the company and taking if forward through all communication channels possible.

PNB tie-up – handled all communication drives to make the PNB-Networth tie-up a marketing success. Involved in packaging of the product offering during the negotiation phase and later implementing the same through various collaterals developed specifically for the tie-up including an online interface.

THE HINDU GROUP - South India’s Leading Media House

Tenure : From August, 2005 to November, 2006

Designation : Advertisement Officer (Reporting to Sr. Dy. R. General Manager -Mumbai)

Job Profile:

Business Development & Account planning for ‘Finance’ category in The Hindu and Business Line

Introduction of a new column in Business Line “Trade Line” to attract B2B clients.

Conceptualization of Special Features and Reports

Making Client specific presentations using various analysis tools (ABC and NRS data)

Servicing Banks, Insurance and Mutual Fund Clients and Agencies for Business Line and The Hindu Financial pages

Few Clients – ICICI Prudential Life Insurance, Kotak Mahindra Insurance & Asset Management, HSBC group, Standard Chartered Bank & Mutual Funds, State Bank of India, SBI Life Insurance Co.

THE NEW INDIAN EXPRESS GROUP - South India’s Media House

Tenure : From February, 2005 to August, 2005

Designation : Junior Executive (Reporting to Branch Head -Mumbai)

Job Profile:

Servicing agencies like Mindshare, Madison, Initiative, R.K Swamy, Adfactor

Servicing clients like SBI, UBI, NABARD, Standard Chartered MF, SBI Life, LIC, Birla MF

Make break through with client previously not advertising with the group

Make break through in all India packages for benefit of Mumbai branch

Keep track of competition and devise strategies to come to its level if not out beat it.

MAHANAGAR TELEPHONE NIGAM LIMITED (MTNL)

Tenure : From May 2004 to July 2004

Project Title : Efficacy of the distribution Channel (Used SPSS for Analysis)

Project Objectives:

To check which channels the corporate houses of Mumbai use to procure Telecom services

To check their satisfaction level

To find the need for a new channel and analyze present channel for improvement

Spearheaded “MISSION SEVA” involving collection of financial data from various NGO’s for the purpose of launch of a new website for charity

Part of organizing G. N. Khalsa's inter-college festival Nazrana

Won and participated in many inter-college competitions - Telly Matches (Sydenham) – 3rd position, Mehendi (K. J. Somaiya) – 1st position

Date of Birth : 29th June’ 1983

Marital status : Married

Language Proficiency : English, Hindi and Gujarati

CAREER ABSTRACTS

EDUCATIONAL QUALIFICATIONS

WORK EXPERIENCE

FINAL PROJECT STUDY - MMS

EXTRA CURRICULAR ACTIVITY

PERSONAL DETAILS

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