Sales Leader Assistant

Colleen M Burtman

*** **** ******

Billerica, Ma. 01821

**************@*******.***

Cell: 781-***-****

Highly impactful and influential leader who drives business through developing people and culture. Many years of experience in specialty retail, hiring and developing A-Talent to drive top line growth. Excellent communication and interpersonal skills leading to high engagement, teamwork and productivity.

Professional Experience

DRESSBARN, a division of ASCENA Brands

DISTRICT SALES LEADER /– Greater Boston Market Aug 1997-Jan 2020 Responsible for leading a team of 13-27 Store Leaders with 13-27 total stores. Partner with Regional Leader to develop annual brand strategies and initiatives with clear measures of success. Leverage field SL business partners to develop and implement plans to maximize sales and meet goals; achieve excellence in execution within the district. Analyze business trends across all stores. Ensure customer selling standards are upheld across all stores through effective coaching and training. Recruit, hire, retain and develop teams to efficiently run each business and grow each associate to their maximum potential. Accomplishments:

• Assembled and developed a high performing team of Store Leaders to impact results and customer outcomes.

• Built a culture of accountability, collaboration and teamwork

• Elevated business acumen on all leadership levels within the district resulting in top line performance across all KPI’s including delivering top sales results of over 35 million

• Improved profitability by educating teams on P & L reporting; how to impact line items and control expenses

• Effective use of seasonal Talent Review to stretch and grow talent, one third of SL team was A talent

• Increased Customer File by 22% through grass roots programs and social media platforms

• Supported building our brand through the years as one of the few to be part of Brand Momentum Team.

• Valued partner in the District Leader onboarding and ongoing training as one of the few District Leader Trainers for the company.

• Influenced development of company programs to improve talent and processes.

• Earned TOP performance for Partners In Excellence 9x. Top 10% in company. DRESSBARN August 1988- August

1997

Store Leader – Various locations

Responsible for leading store team, drive positive sales growth and profit through development of all levels within teams. Ensure that customer centricity is at its highest, maintain operationally sound stores, networking and recruiting to have succession plans and focus on development to grow future leaders for DRESSBARN. Accomplishments:

• Delivered Comp increases year over year – top District and regional results.

• Achieved annual Measures of success for Comp and Plan increase for metrics: SPH, ADS, UPT, Conversion, PLCC growth, and Payroll Controls

• Maintained very low turnover with high internal promotions during several years of growth

• Supported building our stores brand through talent succession, training and development and operational soundness.

• Maintained shrink results- in line with company in a challenging market

• TSM (Training Store Manager) Responsible for training new Store Leaders and Assistant Managers promoted or hired within region and continue to be ongoing supporting partner in their journey.

• Mentored several leaders throughout district.

DRESSBARN March 1987 – Aug

1988

Assistant Store Manager

Responsible for assisting the Store Manager in all areas of store operations

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