Marketer and Content Creator

EDUCATION

Pennsylvania State University Erie, The Behrend College (Graduation: May 2021)

Majors: Marketing and International Business, Bachelor of Science Deans List: Fall 2018-Fall 2020

Minor: Project and Supply Chain Management GPA 3.4

Certificates: SAP

ACADEMIC EXPERIENCE

Marketing 480 – Social Media Marketing

●Utilized analytics from the Black School of Business’ social media accounts to determine which types of posts performed the best on specific platforms to help the school tailor it’s posts as they wanted to increase their engagement and followers

●Created content for the school to utilize and engage one of their two main demographics, whether it was a professor highlight for LinkedIn, a This or That photo for Instagram, or even a flier for an upcoming event that could be posted on each platform

●Created a BuzzFeed quiz which went viral and received over 53K total views

Marketing 444 – Buyer Behavior

●Designed a marketing plan, advertisements, and events to attract a younger demographic (18- to 30-year-olds specifically) to the Hagen History Center in Erie, PA

●Conducted a focus group and questionnaire with strangers, within our specified age group, which allowed us to identify the needs and wants of museum customers to better plan events and advertisements

MARKETING EXPERIENCE

Work-Study Assistant

Marketing Administrative Assistant– Erie, PA (August 2017-May 2021)

●Prepared university-approved mailings for prospective and current students, get firsthand experience at how the university markets itself – such as how they plan their events (ex: open house), contacts students, keep them involved, and more

●Utilized Penn State’s CRM program to enter university data and contact students

Behrend Lion Scout (May 2018-May 2021)

Tour Guide - Erie PA

●Presented people with their first impression of Behrend while showing them the campus

●Adapted time management skills as the tours follow a set schedule for times and areas across campus, they are meant to be at

●Presented the tour script to each visitor adjusting it towards their interests on campus

●Conducted virtual photo tours of the campus as well as participated in virtual Q&A sessions and more,

Marketing Internship Experience

Youth Education Outreach Marketing Intern

Penn State University - PA (January-May 2021)

●Created content for the department to utilize at their events – general and academic specific content for kids from K-12

●Worked remotely with a small team of interns to create content whether it be videos, fliers, fee waivers, PowerPoints, and more

●Analyzed and created new content plans and ideas for the departments social media accounts that they can sustain after our internship ends

TECHNOLOGICAL SKILLS

●Proficient in Word, Excel. StaTools, PowerPoint, Photoshop, Illustrator, Procreate, Hootsuite, and Canva

●Bloomberg Terminal Certified

●Google Analytics for Beginners Certified and Advanced Google Analytics Certified

●Google Analytics Individual Qualification Certified

●X-Culture Certification

MARKETING CERTIFICATIONS

●CITI Training - Social and Behavioral Human Subjects Research (IRB)

●LinkedIn Learning - Data Visualization for Data Analyst, Marketing Foundations: Market Research, SPSS for Academic Research, and Data Science of Retail, Sales, and Commerce, Learning Design for Sustainability, Sustainability Strategies, Entrepreneurship Foundations,

●Qualtrics - Designing a Research Process, Configuring Your Project, Sampling the Right Audience, Applying Best Practices in Questionnaire Design, and Minimizing Survey Fatigue and Bias

●Inbound Marketing Certificate

●Hootsuite Platform Certification

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