Business Development Professional

Alena Joy Marshall

Raleigh, NC 919-***-**** admpxb@r.postjobfree.com

Business development professional with 14+ years of experience in operational leadership, guest service, and performance management in hospitality industry. Excellent at building sales and marketing campaigns to drive profits and meet corporate objectives. Strong team leader successful directing B2B and B2C relationship building, staff training, and process improvements to promote business and account retention.

Professional Experience

HR Directions/RTI International Raleigh, NC

Business Liaison 2/2020 to Present

●Conduct occupational research for business and corporations to collect data on salary range, skill sets, and technology for various jobs

●Update account information in CMS, including all interactions and attempts to contact establishments

●Maintain lucrative working relationships with points-of-contact, co-workers, managers, and clients to promote business profitability

●Recognized in Top 10 for production for meeting and exceeding goals for Calls per hours, Screening Rate, and overall Quality among other categories of production.

Ruby Tuesday Raleigh, NC 9/2018 to 3/2020

Shift Leader 6/2019 to 3/2020

●Performed opening and closing duties, trained team of 15 Front of House Staff, and maintained high performance standards for excellent customer service

●Recorded daily product counts and prepared items for next day operations to meet sales goals

●Addressed and resolved guest concerns to retain business and ensure satisfaction of guest experience

Server/Bartender 1/2018 to 6/2019

●Greeted guests, answered phones, and informed parties about daily specials with suggestive selling

●Accurately recorded orders and promptly delivered food/drinks to ensure positive dining experience

●Increased customer satisfaction 30% by implementing company culture and standards

Rent-A-Wheel Fayetteville, NC

Sales Associate 2/2017 to 12/2017

●Created and executed sales promotions, resulting in $20K in additional monthly sales

●Listened to customer needs and preferences to provide accurate advice on product purchases

●Increased purchase totals by utilizing various selling strategies such as add-ons

●Quickly mitigated customer issues and complains to maintain high customer satisfaction and retention

Atlantic Bedding and Furniture Fayetteville, NC

Independent Sales Representative 5/2015 to 9/2016

●Administered opening and closing duties at store and warehouse locations to ensure successful business operations

●Identified customer needs, recommended products, and provided information on financial options

●Maintained sales floor by ensuring merchandising standards were maintained and promotional assets were updated to support weekly sales

Sleepy’s LLC Fayetteville, NC

Sales Professional 9/2014 to 5/2015

●Served as Keyholder and performed opening and closing operations at 6 store locations

●Delivered excellent customer service by educating customers on products and providing personalized recommendations

●Followed-up on financing applications and special orders to ensure high customer satisfaction

Montgomery Motors, LLC Troy, NC

Business Development Manager 1/2012 to 8/2014

●Increased monthly sales 50% through implementation of a Business Development Center (BDC)

●Supervised team of 4 BDC staff by delegating assignments and monitoring daily performance

●Generated 60 new accounts by implementing effective networking and content marketing strategies

●Updated customer accounts with CRM to support relationship building, sales strategies, and marketing tactics

11/2011-1/2012: Relocated

The Edgewater Seattle, WA

Front Desk Supervisor 10/2007 to 11/2011

●Provided leadership and oversight for hotel operations at AAA 4-Diamond Hotel with team of 9 staff members

●Trained and supervised new Front Desk staff on hotel policies and procedures

●Performed AM and PM shift briefing to track sales goals and establish performance expectations

●Processed guest transactions and quickly resolved issues for high customer satisfaction and brand loyalty

●Developed weekly team schedules based on forecasted business needs

●Implemented high-impact sales and marketing initiatives, resulting in increased occupancy from 75% to 100% and $35K in profits

Core Competencies

Team Leadership, Guest Services, Front Desk, Performance Management, Hotel Operations, Training, Process Improvements, Check-Ins/Check-Outs, Guest Services, Financial Management, Supply Inventory, Onboarding, Interviewing, MS Office, Marketing, CRM, Customer Service, Business Development, Hospitality, Sales, Scheduling, Data Entry, Branding, Lead Generation, 10 Key, Account Management, Accounting, Social Media & Website Management

Education/Certifications

Associate Degree in Travel and Hospitality Management, King’s College Charlotte, NC

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