Marketing Manager

Matthew Morran

724-***-**** admp9b@r.postjobfree.com

Education:

Experience:

Design

Skills:

Technical

Skills:

http://www.morrancreative.com

Merkle Incorporated Search Specialist Mar. 2014 - Aug. 2015

• Performed day-to-day campaign activities for enterprise level Paid Search (PPC) campaigns, including bid management, performance monitoring, strategic testing, campaign expansion.

• Utilized multiple engines such as Google, Bing and Yahoo to complete these di erent activities.

• Execution of market strategies for Paid Search campaigns, as well as analyzing results and delivering on any actionable insights.

PureRED Integrated Marketing Production Artist Dec. 2013 - Mar. 2014

• Designed ad layouts in print media for major grocery wholesale companies.

• Developed creative themes, headers and logos based on the customer’s expectations.

• Worked directly with Account Executives to plan and execute ideas on item placement, creative themes and layouts.

• Developed the ability to work under tight deadlines and pressure, manage workloads and prioritize jobs going to press.

Generation Exodus Marketing Director Aug. 2012 - Nov. 2013

• Instrumental in promoting concerts for recording artists.

• Organized and managed Street Team volunteers involved within concert promotions.

• Developed and executed marketing plans and budgets for specific venues and artists.

• Coordinated and managed concert events.

• Implemented marketing and advertising campaigns by analyzing sales forecasts. Typography Illustration Videography Video Editing

Design Layout Marketing Design Image Manipulation Publication Design Photoshop CC InDesign CC Final Cut Pro X Mac

Illustrator CC After E ects CC Excel PC

Liberty University Lynchburg, VA May 2011

Bachelor’s of Science in Visual Communications Arts Minor in Advertising . GPA in Major 3.5 FM Expressions Digital Marketing Director Dec. 2015 - Apr. 2019

• Developed new Marketing opportunities by utilizing digital platforms (Paid Search - PPC Campaigns) and programs (Photoshop, Illustrator, InDesign and Final Cut Pro).

• Created and managed social media campaigns, content and strategies.

• Developed web and print collateral such as catalogs, eBooks, flyers and emails blasts.

• Rebuilt and managed Customer Service

• Coordinated tradeshow logistics. This included booth design and merchandising, involvement in product sampling and overall appearance and interactions that took place.

• Managed marketing literature process by creating and running logistics of company literature. Level Agency Online Marketing Manager June 2019 - Mar. 2021

• Project management for website redesign, search advertising, social advertising, and content marketing for B2B and B2C clients with a primary focus on lead and customer generation

• Driving performance for SEM and Social campaigns with tactics such as bid management, budget allocation, performance monitoring, ad copy and landing page testing, campaign expansion, etc.

• Spearheading the development and execution of market strategies for SEM campaigns which includes strategic planning, testing and analyzing results to create actionable next steps.

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