Marketing Program Operations Manager
Resume:
admp7y@r.postjobfree.com
@missy-richter
Created brand growth plan based on KPIs and developed a corresponding budget to ensure healthy growth
Analyzed data and competitive brands to predict future consumer trends in the sober curious industry for the non-alcoholic adult beverage growth platform
Managed cross functional projects across field marketing organizations for 6 national brands by reporting, inventory, and agency training to showcase ROI
Launched national marketing program by working with vendors & distributors through researching industry, planning brand health, growth resulting in improving product design and execution Collaborated with Sports Marketing team to better utilize Coca-Cola assets with vendors sports and concert venues causing partnerships to strengthen and grow consumer awareness
Fostered experiential marketing tour campaign that lead to a national tour educating consumers on brand mission and ingredient sourcing Served as multi-brand liaison to company owned retail to create sampling programs, producing more than 1 million samples and exceeding brand goals
Managed $150,000+ Regional Market Budget by allocating to proper channels leading to consistently exceeded goals
Developed, supervised, and engaged team resulting in brand loyalty and team morale of 20+ staff at a time: Team Leads, Brand Ambassadors, and Interns
S U MMARY
A marketing professional with 8+ years experience in management. Launched an innovative beverage category that lead to consumer awareness and education. Skilled at leading teams and achieving brand awareness in a fast-paced environment
Software: Nielsen, Logic Broker, Excel, PowerPoint, Microsoft Teams, OneDrive, SPSS, Canva
Certificates: Georgia Alcohol License
SKILLS AND CERTIFICATES
WORK E X P E R I E N C E
M e l i s s a
R i c h t e r
A C A D E M I C B A C K G R O U N D
Bachelor's in Sociology (B.A.)
Texas State University
2011 - Current, Expected Graduation August
2021
V O L U N T E E R
Self-Directed Voter Support Coordination
Freelance marketing advisor to woman-
owned start-up
Free 99 Fridge
R E G I O N A L M A R K E T I N G M A N A G E R, U N I T E D S T A T E S, ( B A R N O N E )
J A N 2 0 2 0 - P R E S E N T R E M O T E
T H E C O C A - C O L A C O M P A N Y
T E A M L E A D, T E X A S, ( H O N E S T T E A ) A U G 2 0 1 3 - J A N 2 0 1 5 R E M O T E
Hired team and through leadership and training ensured consumers had a positive educational experience with the brand
S E N I O R R O A D W A R R I O R I N T E R N, M I A M I F L,
( H O N E S T T E A ) M A Y 2 0 1 4 - A U G 2 0 1 4 R E M O T E Identified KPIs and created budget that lead to exceeding goals Created partnerships with local events through sponsorship negotiations, product donations, and experiential component
R O A D W A R R I O R I N T E R N, D A L L A S T X ( H O N E S T T E A )
M A Y 2 0 1 3 - A U G U S T 2 0 1 3 R E M O T E
Created opportunities for guerilla marketing by sampling at city parks for the 4th of July leading to brand recognition and support Pursued relationships with local businesses through product donations and education that led to opportunity for new outlets R E G I O N A L M A R K E T I N G M A N A G E R, S O U T H E A S T,
( H O N E S T T E A )
M A Y 2 0 1 5 - D E C 2 0 1 9 R E M O T E
P R O F E S S I O N A L R E F E R E N C E S
Courtney McNair, Sr. Region Manager
Field Marketing
Matt O'Brien, Director National Field
Marketing Emerging Brands
Amy Koch, Sr. Field Marketing Manager
Operations & Partnerships
Sabrina Tandon, Group Director - Honest
Tea TM
Melissa Cerda-Richards, Field Marketing
Project & Operations Manager
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