Amanda M. Jordan

609-***-**** • admp6o@r.postjobfree.com • www.linkedin.com/in/amandamjordanphl/

Global Product Marketing – Corporate Communications

Progressive, experienced and innovative product marketing manager who combines creative vision, business sense, and client-centric workstyle to deliver best-in-class positioning, messaging frameworks, and value propositions to reach and engage key audiences. An inspired and collaborative leader with strength in developing, influencing, and managing diverse and dynamic teams, seeking to deliver exceptional results in a challenging position.

Expert in the development of short-and long-term strategic, marketing, business development, and marketing plans to support new product launches, product enhancements, and expansion/growth initiatives.

Insightful talent to execute forward-thinking solutions that support multimillion-dollar organizations, with a combination of business and technical experience and commitment to superior customer/company service.

Catalyst for profitable growth, gaining cooperation through visionary leadership style, refined business and technology acumen, progressive mindset, and acute ability to improve high-performance teams.

Strong attention to detail, leadership and results-driven in brainstorming, creation, development, and implementation of innovative marketing strategies to support products launch and rebranding efforts.

Core Competencies

Go-to-Marketing (GTM) Strategies Budget Management Project & Program Management Product Marketing Brand Positioning Team Leadership Vendor Relations Market Research Strategic Planning

Building Partnerships Marketing Initiatives New Product Development SaaS Experience Salesforce SAP Marketing Cloud HubSpot Aha! CoSchedule Basecamp WordPress Google Analytics On24

Professional Experience

Product Marketing Manager - Orion Advisor Solutions, King of Prussia, PA 2020 – Present

Develop, implement, and manage GTM product strategies, including plans programs, budgeting, core messaging, positioning, and competitive analysis to drive demand and increase user adoption across 100+ key partnerships.

Work within cross-functional teams, sales channels and key customers to develop a compelling vision and innovative strategy and determine strategies to increase sales and market share.

Design and execute customized marketing plans and growth strategies with key custodial partners supporting the advisor community to build individualized tech stacks to best support their business.

Create creative content and sales enablement tools that align with the adviser-client journey including blogs, web copy, product fact sheets, presentations, newsletters, white papers, and others.

Serve as voice of the customer, and work closely with product, marketing, sales, business development, user research, analytics, throughout the product development cycle and feature enhancements.

Implicitly understand customer needs and determining the most marketable features of products, and building marketing campaigns focused on these to help differentiate from competitor offerings.

Analyze the market landscape, competitive trends, and customer and financial data to successfully explore and implement strategic product changes or new offerings, resulting in substantial profit improvement.

Manager, Product Marketing - Bentley Systems, Exton, PA 2019 – 2020

Led product marketing team in US/EMEA to execute and manage effective global GTM strategies that drove dollars to pipeline and enable sales to achieve and/or exceed aggressive new business growth targets.

Promoted from Senior Product Marketing Manager role within 6 months of hire for success in developing and executing an effective GTM marketing and communications strategy for 2 new SaaS-based products.

Secured an additional $1M in venture funding to accelerate Go-To-Market efforts via paid digital, demand generation, industry partner collaborations, and sales executives to drive revenue for new product launch

Oversaw and contributed to content creation and sales enablement tools, including datasheets, playbooks, white papers, demos, web content, presentations, and eBooks to promote and drive product adoption.

Utilized a thoughtful and pragmatic process of analyzing data to reach optimal solutions, segmented and prioritized to plan and track targeted products/groups, and positioned products appropriately.

Brainstormed, created, developed and implemented innovative strategies that compelled audiences to desired outcomes, aligned with key business objectives, and built strong partnerships within diverse groups.

Applied the most effective mix of organic and paid marketing tools including content creation, content curation, special events, publicity, social media, lead generation, copywriting, and performance analysis.

Collaborated with industry marketers, sales, customer success teams, and product managers to ensure new releases were launched and on-time/budget, with cohesive branding, voice and new market positioning.

Senior Manager, Marketing & Corporate Business Development – Di Bruno Bros, Philadelphia, PA 2014 – 2019

Led 12-person team in marketing, sales and customer service for specialty food including retail events, restaurant, catering, e-commerce, national distribution, and B2B, driving brand awareness and maximized ROI.

Promoted from Key Account & Marketing Manager role for success in exceeding goals in new client development, and relationship management for all national and regional major business/corporate accounts.

Led marketing strategy and allocated budget for all business units including special events, pioneering social media campaigns, innovative digital advertising, advanced SEO, and inspiring content creation.

Managed re-brand and marketing design for new concept restaurant within retail space.

Streamlined corporate gifting sales program, boosting sales 50% YoY for 3 consecutive years.

Served as lead relationship and project manager in national co-branded partnership with Fortune 500 retailer for custom gift program featured in over 100 top locations and e-commerce store resulting in additional $500K to bottom line over 3 consecutive years.

Led annual gift program that spanned multi-distribution channels contributing $1.3M in sales and executed a collaborative holiday marketing campaign resulting in 102% of sales plan for e-comm and gifting.

Spearheaded committee that analyzed viability of private label collection, leading to improved branding and new product development and launch in CPG category, resulting in the addition of 2 regional chain accounts.

Researched, created, and communicated wholesale channel vendor marketing program increasing promotional funding by $100K YoY, significantly improving brand positioning and sales results.

Marketing Specialist - US Foods, Bridgeport, NJ 2011 – 2014

Developed, managed, tracked, and communicated multimillion-dollar annual marketing plan for in-person events and promotions for five divisions within Atlantic region, significantly driving sales and profits.

Monitored key performance indicators to measure market and audience trends, communicated analysis to leadership team, and supplied recommendations for maximum growth.

Organized and executed special events, including communication, logistics, contract negotiations, third-party vendors, budgeting, public relations, and collateral in support of marketing and sales initiatives.

Displayed knowledge of community leadership involvement as well as support of public relations initiatives to shape the overall communications strategy, and leverage relationships to maximize impact/worth.

Education

Master of Science, Marketing Management: Wilmington University, New Castle, DE

Bachelor of Arts, Communication Studies, Journalism: West Chester University of Pennsylvania—West Chester, PA

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