Innovation Manager Marketing Consultant

Edward S. Dubin, MBA

admp43@r.postjobfree.com • 212-***-****

Saratoga, CA • LinkedIn

Marketing Innovation Manager

Accomplished, results-oriented professional with extensive experience surpassing sales targets and executing marketing strategies across various online and offline marketing channels.

Excel at managing and evaluating portfolio data and innovation pipeline assisting strategic decision-making and Go-to-Market process. Foundation in managing marketing campaigns, evaluating marketing performance metrics, and collaborating with cross-functional teams and external agencies to successfully execute product launches. Expert in designing and creating solutions for customer innovation and experience along with similar initiatives variants. Stellar record of developing and leading top-talent marketing team which resulted in establishing new branding within one year. Skilled in coordinating with top executives to identify potential customers and business opportunities aimed at maximizing business growth. Proven track record of managing and leading key project of serving animal shelter by raising community awareness and fundraising capability. Equipped with strong inter-personal, communication, and team leadership skills.

Areas of Expertise

Sales Management

Relationship Development

Presentation & Negotiation

Team Leadership

Budget Management

Revenue Enhancement

Strategic Planning & Analysis

Cross-Functional Collaboration

Business Development

Strategic Marketing

E-Commerce

Product Line Expansion

Accomplishments

Managed budget of $20M for global launch of Senseo coffee system.

Minimized time to market by 50% as well as increased new product pipeline sales value by 2x.

Accelerated new product sales from 3% to 20% of total product sales to achieve defined target.

Increased sub-segment growth of M&M sales by 25% by developing and implementing B2B strategy.

Career Experience

Self Employed, Saratoga, CA 2020 – Present

Resumed work with HBSCA of Northern California.

Career Break 2015 – 2020

Took well deserved career break to take care of my health after serious accident in March 2015.

Self Employed, New York, NY 2014 – 2015

Strategy & Marketing Consultant

Collaborated with team of specialists providing pro-bono business expertise to non-profit organizations called Harvard Business School Community Partners. Created and executed branding / marketing strategies for start-up organizations with a keen focus on optimizing organizational growth.

Served as project coordinator for Environment and Healthcare Committee.

Oversaw key agency relationships for delivering media planning, creative development, and media buying for clients.

Implemented best practices to manage and lead key project of serving animal shelter by enhancing community awareness and fundraising capability.

Lambda Legal Defense & Education Fund, New York, NY 2011 – 2014

Director of Marketing

Revamped marketing and branding efforts for organization devoted to providing civil rights to LGBT individuals and HIV patients. Collaborated with various marketing agencies for creative development, website designing, and media planning / buying.

Accomplished highest growth in organizational visibility through brand metrics established by Board of Directors.

Leveraged leadership skills to manage and lead team of five members for marketing and website designing tasks.

Utilized professional skills to develop atop-talent marketing team which resulted in establishing new branding within one year.

Developed advanced brand and digital presence aimed at increasing fundraising, while optimizing brand awareness through innovative marketing plans.

Sara Lee, Downers Grove, IL 2007 – 2008

Vice President of Innovation

Managed product and branding innovation for organizational $2B foodservice business segment. Optimised organizational efficiencies across innovation processes, while hiring and leading team of up to 12 employees. Created and implemented new product portfolios and global innovation processes for bakery, meat, and beverage categories which included Sara Lee, Jimmy Dean, and Hillshire Farm brands.

Developed and executed extensive internal innovation processes to boost creation of new ideas and product launches.

Nominated by top executives for launching Sara Lee Diversity and Inclusion Council as well as introduced and managed production of company’s first LGBT Network through collaboration with CEO Brenda Barnes as Executive Sponsor.

Sara Lee, Downers Grove, IL 2003 – 2006

Corporate Business Director & Director of Marketing

Oversaw innovation and organized re-launch of classic Chock-Full o’ Nuts coffee brand which originally founded in the 1930s. Developed strategic vision, objectives, and selection criteria for North American coffee and tea innovations with a keen focus on enhancing business growth.

Recognized as one of the company’s rising talents, resulting in promotion to VP position.

Managed award-winning advertising and media campaigns for re-launch of Chock Full o’ Nuts (CFON).

Selected from world-wide pool of high-potential candidates as only American to attend 10-day IMD Leadership Training in Lausanne, Switzerland.

Created unified communications plan contained new targets, positions, packaging, promotions, and advertisements to achieve 20% volume increase for CFON brand.

Additional Experience

Harvard Business School Club, Personal Sabbatical, Washington, D.C.

Mars Inc., Corporate Business Director & Director of Marketing, Hackettstown, NJ

Sara Lee, Vice President of Innovation, Downers Grove, IL

Sara Lee, Corporate Business Director & Director of Marketing, Downers Grove, IL

General Mills, Marketing Manager, New York, NY

Education

Master of Business Administration

Harvard University, Cambridge, MA

Master of Accountancy

University of Michigan, Ann Arbor, MI

Affiliations

Harvard Business School Professional Association, Bay Area and NYC Branches, Member

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