TIANTIAN CHAO

Los Angeles, CA *****

626-***-**** admohs@r.postjobfree.com

US Permanent Resident www.linkedin.com/in/tiantianchao https://uxfol.io/Tchaos EXECUTIVE SUMMARY

An ambitious and motivated MBA graduate, Product Manager, Product Strategist, Product Marketing Manager, and UX/Product Designer, always have empathy for what customers and users feel and need. Strategic and innovative, with a passion for maximizing product performance, user experiences, and new product launches. SKILLS

RESEARCH: Market Research, User Story & Persona Development, Concept Testing, Usability Testing, Test Hypotheses DESIGN: Wireframing, Rapid Prototyping, HTML5 & CSS, Sitemap, User Flow Diagram, Responsive Web Design MARKETING: GTM Strategy, Pricing, Growth Hacking, Campaign Strategy, Creative Mindset, Product Roadmap TOOLS: Figma, Sketch, Trello, Miro, Confluence, Tableau, SPSS, UserTesting, SPSS, Google Suite, MySQL, MS Project SOFT SKILLS: Startup culture, Empathy, Team Player, Detail-Oriented, Client Facing Presentation, Storytelling EXPERIENCE

Product Manager, Strategist & Designer Los Angeles, CA Freelance May 2020 – Present

• Collaborate with clients to identify business goals & user needs and to simplify complex tasks into intuitive action plans

• Conduct marketing and user research and translate the findings into product roadmap, GTM strategy, user flow diagrams, wireframes, and developer-ready prototypes for startups in the Ed-tech, internet security, credit reporting industries, etc.

• Improve productivity and validate functional requirements for features through usability testing and A/B testing

• Collaborate cross-functionally across multiple disciplines and present milestone deliverables to stakeholders

• Meet project objectives and maintain schedules in a fast-paced and changing environment XSOLLA Los Angeles, CA

Xsolla provides a technology platform for video game publishers and developers to market and sell their products. Product Marketing MBA Intern Sept 2019 – Dec 2019

• Developed and executed digital marketing strategies in an agile environment, strategizing A/B tests to optimize campaign decision in landing page UX/UI design and subject line writing that resulted in 20% email-open rate

• Worked cross-functionally throughout the company to help create a centralized database of all creative assets, enabling PR, Product, Business Development and Marketing teams to easily find and utilize the appropriate resources

• Conducted UX research to understand the gaming industry in the Asia Pacific and consolidated finding to internal team DRISCOLL’S Watsonville, CA

Driscoll’s is a 100-year-old family owned berry company with 33% market share of the $6B U.S. berry market. Product Marketing Manager (Retail and eCommerce) Nov 2016 – June 2018

• Developed go-to-market strategies across the Asia Pacific by conducting quantitative and qualitative market research to understand local consumer preference for fresh berries, and increased overall sales by 1000% within two years

• Created questionnaires, survey, discussion guides, and observation instruments, and implemented feedback from participants to campaign idea development

• Articulate the current and future vision of the product roadmap which reflects the overall business strategy

• Captured the needs of multiple retail channels, eCommerce vendors, and internal stakeholders to develop new product and existing product launches which resulted in 5M sales within two months OGILVY & MATHER Shanghai, China

Ogilvy is a large marketing and communications company with clients such Dove, IMB, Coca-Cola and Philips. Account Manager and Project Manager for Philips, Castrol, SC Johnson and Disney Sept 2014 – Oct 2016

• Generated stakeholder consensus by leading cross-functional collaboration between creative and strategy team to track progress, address issues and ensure adherence to client preference

• Worked with research agency to conduct focus groups on the concept and storyboard testing, consolidated the findings, optimized the campaign idea before the final shooting, and resulted in a 35% increase in sales

• Delivered primary and secondary research insights to pitch campaign idea to the potential clients EDUCATION

UX Design Institute – Certificate July, 2020

Pepperdine University – Master of Business Administration May, 2020 Boston University – Marketing May, 2014

Contact this candidate