Accomplished business leader skilled in achieving team s efficiency
Resume:
Highlights
•Strong interpersonal skills to interface with internal and external Contacts
•Project management skills and ability to manage multiple priorities
•Ability to apply analytic solutions to CPG industry business issues
•Detail-oriented team player with solid problem-solving
•Forecasting & planning
Employment History
Wise Athena, Head of Key Account Managers
05/2018 - Current
Develop and implement of systems to measure, track, and maximize ROI in. our clients (ARCA, Reckitt Benckiser, Grupo Modelo, Nestlé and Traditional Medicinals, among others)
Develop and recommend portfolio strategies such as Pricing, Price Architecture and Promotion to drive Profitable and incremental growth for our clients in Mexico (+1 M USD) and USA (+1.7 M USD)
Use customer data to identify, quantify, and develop opportunities at customers and communicate findings to Top-Level teams.
Present Success Stories to possible new clients in Mexico, Spain and USA
Collaborate, lead and partner with cross-functional team (including Data Analytics, Sales, Data Science, Marketing) to develop new products, features, analysis
Nielsen, CPS Homescan México Coordinator
02/2017 - 04/2018
Manage Homescan team projects in order to improve CPS solutions
Generate consumer analysis and reports for Latin America and México to share with our main clients and prospects
Prepare and present analysis to help GEPP Beverages in understanding customer behavior.
Give strategic solutions for Mars Pet Food
Nielsen, Service Center of Excellence (SCoE) Mexico Coordinator
06/2015- 02/2017
Manage a team formed by 23 people
Develop projects for Latin America to improve SCoE performance
in the region
Coordinate the production of data, strategic analysis and reports
for different areas in the company
Nielsen, Retailer Services Wal- Mart Consultant
09/2014 – 06/2015
Consulted, analyzed and presented relevant information to assist Retailers
in understanding products, shoppers, trends and issues in marketplace
Elaborated integrated analysis with different Nielsen Solutions for top forums: CANAINCA 2014 and 2016, CANAFEM 2015, Global Advisor Council 2014,
Expo ANTAD 2014
Nielsen, Retailer Services Pharma Consultant
10/2013 – 09/2014
Developed strong bonds with Pharma Industries: Farmacias San Pablo,
Farmacias Guadalajara
Led Execution Projects for retailers: activities at the point of sales and its sales
impact
Nielsen, Execution Coordinator
04/2012 – 10/2013
Managed a team formed by 10 people in order to generate strategic
analysis with other areas
Led Execution team to achieve Nielsen goals
Coached Execution & Client Services teams to create commercial
proposals
Nielsen Execution Coca-Cola Analyst
09/2009 – 04/2012
Led several Nielsen areas to sell special projects (2011, 2012, 2013) for
Coke (50,000 USD each project)
Provided Coca-Cola with counseling, identifying customer potential
developing corresponding Nielsen solutions
Developed strong relationships with key areas such as Capabilities,
Business Intelligence and Commercial Strategy
Education
Bachelor in Trade Relations 2005-2009
Instituto Politecnico Nacional, Mexico City
Language Fluency
English: Advanced written and oral communication
German: Basic written and oral communication
Additional Training
Power Messaging 2017
Corporate Visions
Communication Skills and Effective Presentations Workshop 2012
Excellence Capacitación Ejecutiva, Mexico City
Tactics and Strategic Skills Workshop 2011
Euroconsulting, Mexico City
Carla Sofía Mendoza Solis
Get in touch
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Summary
Eleven years of experience in Revenue Growth Management and Marketing Research with exceptional planning & lead capabilities. Accomplished business leader skilled in achieving team’s efficiency
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