Scott W. Brooks

770-***-**** / admocv@r.postjobfree.com / scottwbrooks.com

Award-winning executive who is forward-thinking in developing innovative marketing and communications strategies to tell the story of local and national brands. He has built and led teams for the NFL, NHL, NBA and consumer brands.

Vice President, Marketing and Business Development

LGE Community Credit Union

May 2015-April 2020

Developed and executed strategic plans for marketing, communications and business development to drive awareness for the brand as well as growth in membership and revenue for consumer finance, investments and insurance.

Reimagined the brand by creating a style guide to tell the story of LGE while creating a new mission, vision, personality and target audience.

Cultivated relationships with local and national media as the primary media contact for the organization while overseeing communication initiatives to tell the story of the brand.

Oversaw traditional and non-traditional advertising through digital marketing, print, radio, tv, direct mail and CRM. Included social media strategies and SEM/SEO to drive consumers to the brand.

Integrated omni-channel marketing leveraging mobile, web and in branch display technologies.

Created internal and external communication strategy to influence product launches, announcements and initiatives.

Designed experiential marketing campaigns to launch new products and drove interaction with the brand in a memorable way to attract new members and re-engage existing members.

Since arriving at LGE marketing campaigns have accelerated loan growth over 20%, assets over 40%, and membership over 20% while leading LGE to achieve the milestone of becoming a $1.4 billion dollar credit union.

Managed a team of 8 people, all agency relationships and a total budget over $1.7 million annually.

Captained community relations team that participated in 260 plus events annually.

Engaged in annual trips to Washington to educate governmental decision makers about credit unions on behalf of LGE and CUNA.

Marketing Vice President, Broadcasting and Creative

St. Louis Rams

June 2009-May 2015

Responsible for development and execution of marketing, advertising, broadcasting and brand strategy that saw significant increases in digital traffic, sponsorship sales, television ratings, fan engagement and experiential marketing.

Pioneered the development of a full-service in-house agency team Rams Broadcasting Network. RBN was a leader in innovative digital content for sports and brought national attention to the Rams’ brand through awards for production. Over a three year period, RBN was nominated for 60 Emmy Awards with 21 wins. Digital content was consistently ranked in the Top 5 in the NFL for website engagement.

Developed strategic marketing strategies and programs to be sold to and leveraged by consumer companies across digital, television, radio and in-stadium. Partners included Anheuser-Busch, Edward Jones and Purina.

Executive Director for all Rams television and radio programming as well as preseason games broadcast in 9 states and 13 outer markets.

Managed a budget of over $2 million annually.

Led the charge to bring the Rams television and radio rights in-house including preseason broadcasts, 3 weekly television shows and 4 weekly radio programs.

Directed fan experience at all home games and events with a production crew of over 50 people.

Engineered the conversion from standard definition to high definition in-stadium with video boards and LED signage.

Created the Rams’ first mascot program by utilizing grass roots marketing efforts with a “Name the Ram” contest and won a national award for the results, “Best Use of Mascot in Marketing.”

Marketing Director, Game Entertainment

Washington Capitals

Nov. 2007-June 2009

Led marketing and broadcast initiatives that helped to achieve record increases in attendance, television ratings, merchandise sales, ticket sales, and web traffic and included the relaunch of the Capitals brand identity, logos and uniforms.

Planned, executed and directed all live events, game day presentation and fan experience initiatives.

Engineered and produced the Capitals’ first weekly television show, “Capitals Red Line” that transcended how content was produced, sold and distributed on television, digital and in-arena.

Headed production team of 8 people who earned awards in marketing for “Best Opening Video” and “Best In-Game Feature” for all professional sports.

Implemented the conversion from standard definition to high definition in-arena on video board and LED signage.

Managed a budget of over $835,000 for broadcast elements.

Worked with sponsorship team to create inventory, pitch ideas to clients and execute elements.

Designed brand and marketing campaigns for consumer companies such as Mercedes-Benz, GEICO and Verizon.

Oversaw all field production for video shoots.

Developed fan engagement team, a pep band and drumline.

Orchestrated the hiring and development of production crew of over 40 people including: mascot, in-game talent, stage manager, organist, announcer and interactive entertainment teams.

Marketing Manager, Game Presentation

Atlanta Thrashers, Atlanta Hawks and Philips Arena

Jan. 2000-Nov. 2007

Led the marketing initiates for the overall look of in-arena creative and execution for game day experience.

Directed game day presentation and live events.

Scheduled, trafficked and maintained inventory for in-arena activation while ensuring accurate execution of all required sponsored elements, marketing drops and other initiatives.

Wrote scripts for games and events including ad copy for sponsors.

Helped build brand and marketing strategies for consumer companies such as Bank of America, Coke, Delta, Home Depot and UPS.

Managed a budget of over $680,000 for game presentation.

Coordinated and directed player shoots to be used for branding on website, print, billboards, commercials and in-arena.

Headed the hiring and managing of production crew over 40 people for game day.

While with the teams we won awards in marketing for “Best Opening Video” and “Best Interactive Feature” for all professional sports, and “Best Overall Video Display” in both the NBA and NHL.

Implemented an interactive squad for the Thrashers, a Hawks house band and drumline.

Additional Experiences:

Venue Producer NCAA Final Four Basketball Tournament: 2014 (St. Louis), 2015 (Charlotte)

Executive Producer NFL International Series (London): 2012

Consultant NCAA Frozen Four Hockey Tournament: 2009 (Washington)

Executive Producer Washington Kastles (World Team Tennis): 2008, 2009

Education: B.A. in Journalism

Georgia State University, Atlanta, GA

Dean’s List

GSU Athletic Sportsmanship Award

4-year letter winner Cross Country & Track

Computer Skills PC and Mac: Website Analytics, SEO, SEM, Google ADWords, Google Analytics,

Social Media Analytics, Hootsuite, Sprout Social, Word, Excel, PowerPoint, Desktop Publishing, In-Design, PhotoShop, and Illustrator

Proven Skills:

Team Building & Leadership

Strategic Marketing

Brand Management

Digital Storytelling

Creative Thinking

Project Management

Writing

Negotiation

Awards:

Mid-America Emmy: 60 nominations, 21 Emmy Awards (Director, Writer, Producer)

CUNA Diamond Awards:

Non-Commercial: 2020

Website Redesign: 2020

Complete Campaign: 2019

Digital Advertising: 2018

Radio: 2018

New York Festivals Television and Film:

World Silver Medal: 2014, 2013, 2012

Sports Media Marketing:

Best Opening Video, Teams: 2013

Best Opening Video, NFL: 2013

Best NFL, Just Cause: 2013

Best Sponsor Integration Promo: 2011

Best Use of Mascot in Marketing: 2012, 2011

IDEA:

Best Overall Video Display, NFL: 2014, 2012

Best Overall Video Display, NBA: 2005

Best Overall Video Display, NHL: 2004

Best Music Video: 2015

Best Interactive Feature: 2012, 2005

Best In-Game Feature: 2011, 2009

Best Show Open: 2009, 2006

Best Promo Video: 2003

Telly Awards: 46 Individual Awards (6 Silver, 40 Bronze)

Professional Development Classes:

Integrity Coaching

Project Management

Peak Performance

Creative Writing

Volunteer Experience:

East Marietta Basketball: 2018-Current

East Side Baseball: 2017-Current

NASA Tophat Soccer: 2016-Current

East Marietta National Little League: Board Member: 2015-2017

YMCA: 2015-Current

National Academy of Television Arts and Sciences, Mid-America Board of Governors: 2012-2015

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