Erin Blaine-Thomas

Good afternoon,

My name is Erin Blaine-Thomas. I am an expert level marketer and sales professional with extensive experience in all aspects of the field. Throughout my career, I have managed and led groups of up to 15 employees, increased profit for companies I have worked with by up to 2,000%, and gained a multitude of licenses and certifications. I am multi-certified in numerous marketing and sales platforms, including: Google Ads certified, Google Analytics certified, I have a nanodegree in digital marketing through Udacity, a 4 month long intensive course backed and created by Facebook, Mailchimp, Snapchat, and other household media names. In addition to this, I am certified in Facebook Blueprint, Straight-Line sales, Google SEO, and Wordpress Website Development certified. In addition to this, I am extremely comfortable and skilled with Salesforce and have experience training employees on how to use the system. I have extensive experience, (approximately 6 years) in the marketing and sales field, and have experience performing onsite and offsite SEO including using proper H1’s, H2’s, and H3’s, and building out backlink portfolios strategically to place numerous sites on the first page of SERP. I have experience with lead generation as well, and have brought in over 120 new leads per month with lead generation advertising through Google Ads and Facebook Ads. I have a highly extensive portfolio showing both long term and short term results for clients that I have worked with. In the first chapter of my career, I began by working in sales for one of the nation's largest cosmetic surgery companies, Westlake Dermatology and Cosmetic Surgery. With my own personal sales reaching up to over $300,000 per month and my dedicated work ethic, I quickly rose through the ranks and was promoted to be the Westlake Dermatology Sales Executive. In this role, I led my sales team to bring in over $3,000,000 in sales per month, while the team was bringing in approximately $1.5 million per month before I was elevated to my position. I worked hard with my employees every day, training them in sales to have rapid revenue increase, majorly benefiting the company. Being certified in Straight-Line sales, I used this training, my experience, and natural sales ability to create fantastic sales scripts and a high energy environment. My responsibilities in this role were to: sign off on paychecks, manage timesheets, write sales scripts, train salespersons, interview and hire new employees, onboard new employees, and see my daily schedule of patients to make sales. In the second chapter of my career, I worked at Sona Dermatology as the Marketing and Sales manager. I led a team of approximately 15 individuals and was quickly praised and recognized by the CEO for the work that I did, in addition to winning sales contests regularly put on by the company. In this job, some of my responsibilities were to: operate Salesforce smoothly and efficiently, manage a team of individuals and train them to become fantastic salespeople, write sales scripts, attend meetings with upper management to discuss how to increase revenue, build monthly inventory expense forecasts using individual store data to provide better insight on estimated revenue, work with the marketing department to create brand identity and successful advertising, work with Google Ads and Facebook Ads, and perform lead generation. In addition to these responsibilities, I also signed off on timecards, reviewed PTO requests for my employees, interviewed and hired new salespersons, and trained and onboarded new employees.

Aside from my work experience, I am a business owner and have done incredible work for businesses across the nation, and have over 50 glowing reviews from business owners regarding the drastic revenue increase they saw after hiring my company. In this business, I offer Google Ads, Facebook Ads, SEO, website development, content creation, content

curation, and more. My knowledge on all things marketing is extensive, and I have a total of 4 years of in depth, full time marketing experience. I have a very extensive portfolio of my work that includes bringing in an ROI through advertising in less than 30 days, jumping websites over 5,000,000 ranks in less than 4 months through SEO, and outperforming some of the largest companies in the nation with only myself and my small team.

While owning a website development and marketing company, I also own 2 e-commerce stores that I built from the ground up. I am extremely familiar with e-commerce and marketing for e-commerce, and through content marketing, social media, SEO, and advertising, both of the stores are successful and I have several case studies from these stores that I would love to review with you, one of them bringing in over $3,000 the first month it launched, putting it in the top 1% of all e-commerce stores in the world for average monthly income for that month.

At this time in my career, I am looking for an opportunity with a company that I can both greatly benefit and learn from, and one that has a fantastic company culture. I am looking to settle into a company that I can help grow financially, and that can help me grow as a professional. If I had to explain myself in five words, it would be: passionate, skilled, leadership, experienced, and professional. I look forward to hearing from your company for a chance to review my portfolio and work experience, and see if things are a good fit for a long-term professional relationship. For questions regarding this document, contact Erin Blaine-Thomas at 903-***-**** or by email at admnjx@r.postjobfree.com.

Best regards,

Erin Blaine-Thomas,

Marketing/Management/Sales Specialist

Erin Blaine-Thomas

admnjx@r.postjobfree.com – 8400 Sunset Blvd, Rowlett Tx- 903-***-**** WORK EXPERIENCE

Westlake Dermatology

Austin Tx

Sales Executive

09/16 - 12/19

• Exercise leadership, write sales scripts, train employees

• Meet with the marketing department once weekly to discuss customer persona and market plan

• Made sales reaching $300,000 per month and doubled the sales team monthly revenue from $1,500,000 to approx.. $3,000,000 after being promoted to position

• Operate Salesforce with ease, train and onboard employees to perform sales and use Salesforce

• Promoted to the position within 1 year of starting with the company

Sona Dermatology

Dallas, TX

Sales and Marketing Manager

10/19 – 08/20

• Interviewed, hired, trained, and onboarded employees

• Built monthly inventory expense forecasts using individual store data to provide better insight on estimated revenue

• Researched and analyzed sales trends to implement solutions to cut back waste and overspending

• Communicated daily with all store managers and employees to ensure that production and sales goals were met

• Performed in house sales as well as cold call sales Thomas Media Labs

Dallas, TX

Chief Operations Officer

1/18 – current

• Hired and onboarded employees

• Created market outlines, planned and executed extensive advertising campaigns

• Build backlink portfolios for offsite SEO, and conducted onsite SEO

• Coordinate influencer marketing

• Build and develop websites from the ground up on Shopify and Wordpress

• Perform in depth analysis of revenue for businesses

• Create successful brand identity, content creation and curation

• Organically grew social media accounts over 140,000% in 30 day periods using market research and growth hacking strategies

• Beat out Logical Position by over 2,000% in revenue in month 1 of Google Ads and have this case study in my portfolio (Logical Position lost approx. $500 for the client in month one, while my ads brought in over $2,000 in profit in month 1 only.

Special Skills:

• Leadership

• Interviewing & hiring

• Management

• Adver5sing & digital adver5sing

• Mul5-loca5on oversight

• Data analyza5on

• Policy enforcement

• Sales

• Search Engine Op5miza5on

Technical Skills:

• MicrosoC Office

• Google Analy5cs

• Facebook adver5sing

• Website development

• Salesforce

• Backlink porKolio building

Cer1fica1ons:

• Google Analy5cs Cer5fica5on

• MicrosoC Office Cer5fica5on

• Wordpress Web Development Cer5fied

• Google SEO cer5fied

• Google Ads cer5fied

• Facebook Blueprint cer5fied

EDUCATION

Tyler Junior College 08/14– 08/16

Business Marketing Major

• Languages and Skills: Proficient Microsoft Office, Social Media, Market Planning, Digital Advertising, SEO, Data Analytics

• Honors and Certifications: 2x Dean’s List

Udacity Nanodegree-Digital Marketing

• 4 month intensive course covering market planning, digital advertising, social media growth hacking, SEO, website dev. Business Ownership Experience for Marketing

and E-Commerce

Custom Pet Pillows www.custompetpillows.co

• Brings in over $2,000 in revenue per month with no advertising

• Was built from the ground up on the platform Shopify

• Entire website is SEO friendly and has an extensive backlink portfolio built out

• Is on the second page of Google Search Results for over 15 keywords and is projected to be on page 1 of SERP in approximately 3-4 months

• Website is SEO’d using proper H1’s, H2’s, and H3’s

• Concept chosen through market research using AHREFS, Google Trends, and Google Analytics in order to find a product that has over 80% return on investment per pillow and has low competition for keywords used in Google Ads and SEO.

• Brand identity created through in-depth market research on competitors and creating in depth customer persona

• Was established 4/2020

• Logo personally created using photoshop

My Cosplay Shop www.mycosplayshop.com

• Site is built from the ground up using Shopify and has features that have been hard coded into the back end of the site by myself.

• Brings in approximately $700-2,000 per month using Google Ads and SEO.

• Concept specifically chosen through market research using AHREFS, Google Trends, and Google Analytics in order to find products that have high return on investment (approximately 70% ROI per sale depending on the product)

• Website colors chosen through market psychology/customer psychology, and the color red being known to drive more sales especially when found on the home page and checkout page.

• Brand identity chosen through market research and buyer psychology knowledge.

• Backlink portfolio built out and am on the second page of Google for 5 keywords with an average of 30,000 searches per month per keyword, and expecting to be moved to the first page for those keywords in 3-4 months according to market plan.

• Entire website is SEO friendly including product descriptions, and has a blog section that was created for SEO, as having as much text content on a site with proper H1’s, H2’s, H3’s is important

• Website SEO is done on all slugs per page

• Logo personally created using Canva

• Established on 1/2021

A few websites that I have developed personally using Wordpress or Shopify:

• www.coffig.com - Wordpress

• www.purehealthclinics.org - Wordpress

• www.majorleaguegolf.golf - Wordpress

• www.mycosplayshop.com - Shopify

• www.custompetpillows.com - Shopify

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