John Ekow Addaquay

P. O. Box CT ****, Cantonments.

Cell: +233 (0-542******

Ghanaian

admng1@r.postjobfree.com

EDUCATION

IE Business School, Madrid, Spain

Certificate: Brand and Product Management

Date of Certification: May 2020

IE Business School, Madrid, Spain

Certificate: Market Research & Consumer Behavior

Date of Certification: August 2019

Yale University, New Haven, Connecticut

Certificate: Introduction to Psychology

Date of Certification: July 2019

University of Illinois, Urbana-Champaign

Certificate: Marketing in a Digital World

Date of Certification: May 2019

University of Pennsylvania, Philadelphia, USA

Certificate: Fundamentals of Quantitative Modelling

Date of Certification: April 2019

Northwestern University, Illinois, USA

Certificate: Sales Pitch & Closing

Date of Certification: April 2019

West Virginia University, West Virginia, USA

Certificate: Account Management & Sales Force Design on Coursera

Date of Certification: March 2019

Webster University, East Legon, Greater Accra

Degree: Masters Business Administration

Date of graduation: May 2018

Ashesi University College, Berekuso, Eastern Region

Degree: BSc. Business Administration

Date of graduation: May 2015

Faith Montessori School, Gbawe, Greater Accra

O Level and A Level: September 2006-July 2011

Ghana International School, Cantonments, Accra

Sept 1997 to May 2006

WORK EXPERIENCE

Robert Bosch Ghana Ltd- Airport, Accra Aug 2019 – Present

Marketing Assistant (Trade Marketing and Digital Marketing)

Assisted in the Planning, coordination, communication and execution of marketing projects with External service providers

Supported in the preparation of yearly communication and marketing plan

Was competent enough to be chosen to play acting role as Marketing Manager for 4 months when my boss went on maternity leave.

Supported Expansion of Bosch Loyalty program towards retailers and workshops

Coordinated the development of an app and was responsible for content marketing strategy and project management

Involved in the development of successful marketing campaigns

Assisted in the creation and the management of marketing budget

Played an active role in building brand awareness of our products through marketing projects and campaigns

Assisted in the development and management of advertising campaigns

Involvement in the designing and execution of marketing plans and campaigns

Aided in the logistics process of moving promotional items across different countries to international customers

Worked closely with the digital project manager in the updating of backlog database of our various products we sell online

Hosted meetings between sales and marketing teams

Liaising with other in-house departments in order to execute projects, which include Sales, Purchasing and Finance.

Came up with a brand logo and name for a new project which was voted and judged the best among our internal network of 200 plus personnel who engaged in voting

Responsible for the copywriting and content development of the monthly email newsletter that I distributed to our customers

Assisted in the training, uploading, keyword optimization, copywriting of products sold by our customers on Jumia

Assisted in the management of Google Analytics account for Bosch Ghana website

Strategic & Agile- Platinum Towers, Accra Dec 2018 – July 2019

Business Development Lead

Crafted various strategies to propel the business forward including a comprehensive Business Development Strategy

Maximized efficiency of workflow by implementing a sales lead tracker, LinkedIn Communication strategy and sales call report

Performed at least 50 cold calls a week with the ability to secure at least 10 appointments

Offered strategic input in how to improve user experience and traffic to our website as well generate greater warm leads and proposed inbound marketing strategies.

Played a key role in designing flyers to spearhead campaign to bolster our talent database for recruitment

Developed a comprehensive and effective cold calling script to assist my cold calling efforts

Experience handling face-to-face meetings with high-level prospects (Managers, CEOs etc.)

SEM Capital- Ring road, Accra June 2018 – Sept 2018

Junior Researcher Temp

Performed analysis of trends of GOG Bonds and Treasury Notes on a weekly basis

Delivered economic reports by synthesizing economic news that have implications on both fixed income and equity markets

Analyzed trends of various commodity prices

Analyzed over 15 different macro and microeconomic indicators over 10 year period to produce a report drawing conclusions on gathered data and provide an opinion on the economic outlook of the country

Was involved in HR consulting role of analyzing the composition of staff members of one division of the Ministry of Finance to determine a good strategy of future employment of members on the basis of educational background, skills and work experience

AKUS Consult- Kokomlemle, Accra April 2017 – Aug 2017

Audit Intern

Produced working papers on various GIHOC Expenses

Ensured that the various GIHOC expenses agreed with the trial balance

Computed bank charges for MasterCard and USAID during YALI Ghana audit for 2015 and 2016

Assisted in the review of accounts of YALI (GIMPA) as well as GIHOC Distilleries

Proofread the content of a special financial review of a project in Nigeria

Reviewed and produced a report on MasterCard agreement with GIMPA for YALI

Assisted in the updating of the company website to help sell the brand with relevant news

Provided solutions and ways through which company website may be improved to attract more business and clients

Developed a comprehensive and segmented series of expenses incurred by YALI using relevant bank statements and documentation for 2015 and 2016 financial year

Shadowed Professional Auditor

Joron Commodities Ltd Jan 2017 – March 2017

Short-term Consultancy

Reviewed agricultural business plans presented for World Bank funding

Rated the quality of business plans on the basis of eligibility criteria provided

Selected and ranked business plan proposals that met the eligibility criteria for funding

Used Excel to develop a template for analysis

Chapel Hill Denham- Labone, Accra Aug 2015 – Sept 2016

Finance Officer/Operations

Assisted in the production of a revised business plan to take the company forward

Produced timely and accurate report of morning news from an economic and objective standpoint

Prepared daily market reports analyzing changes in performance of various companies trading on the stock market

Responsible for developing minutes report for meetings of both major and minor projects

Took initiative to develop a social media marketing proposal to elevate the company brand

Produced and updated the database for the company’s clients.

Business administrative role; writing memos, filing, letter writing and office correspondence with other companies

Made cold calls to sell stocks of public listed companies

Coordinated with brokers from other brokerage firms to identify “hottest” stocks to buy with great returns potential for the future

Responsible for the procurement of office supplies, water, refuse collection and other activities

Managed petty cash float

Liaised with external auditors in reconciling of accounts

Law Trust Legal Firm- Accra, Greater Accra June 2013 – Aug 2013

Legal Intern

Assisted junior lawyers with research work and helped in drafting memos

Analyzed legal documents as well as gained experience regarding legal matters

Assisted junior lawyers in tracking the development of certain cases

Alisa Hotel- Accra, Greater Accra May 2011 – October 2011

Human Resource Officer Intern

Assisted with creating memos and typing of payroll for workers to ensure smooth running of the hotel

Played receptionist role in taking calls and booking appointments on behalf of the manager

Helped create a database for staff at the hotel using Microsoft Access

Assisted in the arrangement of documents/ filing for staff

PROJECTS/RESEARCH

Assisted Professor in writing research Paper September 2018 - October 2018

Produced research paper on African leadership: Philosophical perspectives and Models

Creation of Marketing Plan (Turbo Energy Drink) March 2017 - May 2017

Conducted a marketing plan for an exciting, innovative idea of a healthy energy drink

Performed comprehensive SWOT and PESTLE Analysis

Designed elaborate marketing competitive strategy and Implementation strategy

Evaluated financial performance of the new product (sales and expense forecast)

Development of Research Paper (Emotional Intelligence) October 2016 - December 2016

Investigated why emotional intelligence assessments are often disregarded in bank recruitment process

Conducted interviews with various HR officers and managers of banks to further my research

Development of Research Paper (Illegal Migration) August 2016 - October 2016

Investigated the economic impact of illegal migration affecting US economic development

Produced 21 pages thoroughly edited, comprehensive research paper

Exhausts Introduction, literature review, methodology, analysis, case study and conclusions and recommendations

Conducted interview with irregular migrant

Development and Writing of Thesis September 2014 - April 2015

Investigated the potential contribution of High Speed Rail to Ghana’s economic development

Designed questionnaires for collecting data

Performed NPV and Cost Benefit Analysis

Performed and defended Thesis via PowerPoint

Conducted interviews with relevant staff of Ghana Railway authorities and General Electric

Developed a new product (V-Chairs) January 2014 - April 2014

Developed a multipurpose product with a team that can be converted from a chair to table

Designed questionnaires for collecting data

Performed a sales forecast for the product using excel

Produced a marketing plan for the product

Performed a presentation of the exciting idea via PowerPoint

Management Audit of Ashesi Football League March 2013 - May 2013

Designed questionnaires to collect data

Analyze responses using graphs and charts

Submitted a 20-page report on findings using Microsoft word

Interviewed over 50 students

Financial Evaluation of State Insurance Company October - November 2012

Evaluated the financial performance of State Insurance Company for the year 2007 to 2011

Performed a presentation on the findings

CO-CURRICULAR ACTIVITIES

Ashesi University College, School Team October 2011 - May 2015

Played in a Ashesi Football team

Ashesi University College, Scrabble Club September 2011 - December 2013

Member of the Ashesi Scrabble Club

SKILLS

Proficient with Microsoft Word, Excel, PowerPoint

Content Marketing

E-Commerce Marketing

Google Adwords

Facebook Ads

Google Analytics

Digital Marketing

Negotiation

Social Media Marketing

Project Management

SEO Knowledge

Seller Center- Jumia

Copywriting

Digital Marketing

Content Marketing

Data Analysis

Blogging

Basic Knowledge of Python

Possess solid analytical and numeracy skills,

Also possess effective presentation skills

Marketing Project Management

Ability to lead

Creative thinking

Great time management skills

Attention to detail

Ability to work under pressure

Excellent relationship building skills

Fast Learner

High English-speaking skills

Voracious Reader

Certifications

Inbound Certified- Hubspot Academy August 2019

Google Analytics Certified

REFERENCES

Available upon request

Contact this candidate