Social Media Marketing Manager

Career Experience

Stephen Laphen

admmsy@r.postjobfree.com • LinkedIn • Oxnard, CA• 971-***-****

Marketing Manager

Results-oriented and customer-focused professional with comprehensive experience in leading marketing initiatives, devising social media marketing strategy, and managing promotional campaigns in a dynamic and continually evolving market place. Expertise in collaborating with creative agencies to develop graphical content, marketing collateral, and advertisements to attract customers, and maximize sales opportunities. Adept at directing event organizers and building reliable relationships with external suppliers to deliver seamless events and gain competitive advantage. Ability to utilize various digital techniques such as SEO to enhance customer engagements, drive web traffic, and penetrate revenue generating market segments. Proficient in speaking multiple languages such as English, Portuguese, and Spanish to efficiently communicate with diverse high-end clientele.

• Social Media Campaigns

• Traditional Marketing Initiatives

• Relationship Management

• Digital Marketing Strategies

• Market Trends & Analysis

• Social Media Management

• SEO Optimization

• Content Development

• Team Leadership & Training

CMO, Produce Mate, Portland, OR 2019 to Present

Brainstorm ideas and collaborate with marketing teams to develop ads and other compelling content for multiple social media platforms. Managed company’s website and implement digital marketing and advertising strategies to maximize return on investment (ROI) for diverse high-end clients. Launch and support promotional campaigns to uplift brand awareness and increase customer base. Analyze KPIs and deliver in-depth progress report regarding digital marketing programs to measure performance and mitigate risks. Foster relationships with E-commerce platforms and distributors to increase market share and expand brand visibility. Analyze customer expectations and derive actionable insights to develop compatible pricing model and tailor personas in the target market.

Initiated effective digital marketing campaigns and achieved average engagement rate of 12%.

Created a cohesive brand image by managing advertisement campaigns, supervising promotional teams, and building Amazon storefront.

Sales & Chocofan Contractor, Tony’s Chocolonely, Portland, OR Supported sales team in customer relationship management and complied with customer service guidelines to increase retention rate and exceed customer expectations. Developed Amazon FBA/FBM products and revamped products/items for Amazon as per business requirements to achieve growth targets and increase market share.

Created Amazon FBA/FBM listing for products that contributed over $100,000 in annual sales.

Led documentary project and gained streaming approval from higher management on Amazon Prime.

Recognized by higher management and promoted to the position of Sales and CRM Contractor. Marketing Coordinator, University of Portland-Diversity Inclusion Programs, Portland, OR 2018 to 2019 Coordinated with organizers, advertisers, and stakeholders to organize and promote university events. Liaised with research and creative teams to analyze emerging market trends and design marketing collateral, web banners, and graphical content. Communicated with media teams and executed long-term media campaigns to achieve predetermined marketing objectives. Restructured social media marketing strategy and developed compelling digital content to capitalize on opportunities.

Increased social media following by 380% within 14 months.

Enhanced company saturation in the market from under 1% to over 20%. Education

Bachelor of Business Administration - Marketing

University of Portland, Location

Software Proficiencies

Google Ads Google Analytics SPSS WordPress Adobe Digital Suite Mailchimp Salesforce CRM MS Dynamics ERP 2019 to 2020

Contact this candidate