ROXANNE FRITZ

Mobile: 571-***-****

Website:https://actioncoachgadol.wixsite.com/site

Email:admmjh@r.postjobfree.com

Experience Overview

BRAND COMMUNICATION

1. Brand strategy and brand communications development 2. Brand campaign development from vision to execution for internal and external initiatives 3. Corporate-wide communications audit to assess message and consistency with brand standards across channels

4. Brand standards development for digital, engagement (event), social, print, and broadcast channels for employee and out-facing communications

5. Product Analysis: Assess trends in market share, emerging directions, segment behaviors, marketplace/persona lifestyles for communication strategy; deep-dive competitive analysis to predict short-term and future challenges

CONTENT

1. Content development focusing upon clear, relevant, and engaging tone suited to nice audience 2. Cross-platform brand story development for integrated user experience and understanding 3. Proficient writing for results-driven email, social media, web content, and direct mail 4. High engagement copy writing for rolling engagement campaigns such as membership or seasonal 5. Sales product positioning for B2B, B2C and member communities (direct response, website content, surveys, white papers, video, podcasts, PPC responsive search design) 6. Integration of channels such as email, Google Adwords, digital display, webinar/podcast, or direct mail layered with email and social media

7. Media announcements, opportunities, sponsor and partner communications ENGAGEMENT

1. Experienced in events ranging from focused seminars, healthcare delivery events, trade shows and educational programs, as well as national events serving up to 8,000 participants 2. Big-picture planning: development of the event theme/focus, program, and media promotion 3. Managed company trade show strategy such as regional community events and consumer engagement events such as Home Shows; developed campus events designed for recruitment and education program awareness

4. On-site booth/exhibitor support including selection/production of signage, large format displays and graphics, all branded fixtures, layout, traffic flow and activity area management 5. Develop research-based marketing strategies working from internal data, target audience, demographics and behavioral data, product mix and trends, historic event and product performance, and ROI 6. Comprehensive project plans

7. Execution of campaign project steps including content creation, cross-team resource collaboration, contract negotiation with media, managing analytical metrics, and budget 8. Managed all promotional placements and retrieval of analytics 9. Cross-functional team integration for booth and product-focused activities Page 2 Roxanne Fritz

ASCD (Aquent Consultant) Alexandria, VA

Marketing Manager, Events 10/15/2018 to 12/24/2019 Educational product analysis and market positioning for digital products (APLS). Developed association event strategy for professional development events showcasing an array of award-winning digital and print products for teachers around the world. Developed content for promotional campaigns in print, digital, e-mail, social media, website, and broadcast channels. Extensive sub-group list analysis to determine preferences of diverse personas. Significant development of positioning concepts and copy for in-depth (26 page) program pieces and integrated national, regional and professional specialty-focused advertising. Developed and managed multiple intricate campaigns and budgets with quarterly reporting. List selection (house/purchased), data prep. Analyzed competitors for marketing research lead to apply to a 3-Year Marketing Plan. Partnered with product managers to support product positioning strategies for digital products. The 2019 National Conference that I managed was picked up by Forbes.com and named a top-five event for educators. Results for this conference outpaced prior ten years by (32%). Consultant/Contractor, Self-Employed 05/8/2014 to 6/17/2018 During this period I worked mainly in distribution delivery for Twinbrook Floral Design ($44K annually), a retail and wholesale fresh florals company in Chantilly, VA. In late Spring 2018, I returned to marketing as a consultant for a digital design studio, Dream in Color, as a client relations liaison. They produced high-quality work including a micro-site which launched at the World Health Organization summit in September 2018. American Chemical Society, Division of Membership and Scientific Advancement, Washington, DC Senior Marketing Associate, Marketing Membership 5/7/2013 to 6/13/2014 Managed major direct response campaign efforts for direct mail, e-mail, and telemarketing campaigns. Successfully supported membership growth through studied targeted campaign design and messaging, such as ACS International Journal Authors Direct Response Campaign – list selection, copy writing and component design converted 7 points over the favored Control for a net 27% uptick in paying members. Managed list broker, list acquisition, and analysis performance metrics. Led membership digital marketing campaigns. Received Catalyst Award as New Member Communications Plan team member. Developed and managed membership events for the 2014 National Meeting. Wrote International Member Recruitment Guide.

Fairfield Inn & Suites by Marriott at Dulles Airport-Chantilly, VA Sales Coordinator and Guest Services Representative 8/14/2011 to 5/2013 Assisted GM and Sales Director at Front Desk as guest services associate. Managed property’s WordPress site and blog, Yelp!, Travel Advisor, TW, FB, social media marketing showcasing the hotel and surrounding community. Lead gen research to identify group sales prospects for corporate, sports and touring accounts which were followed up by the Sales Director. Handled ongoing Marriott International campaign implementation, and competitive intelligence research.

Preferred Mutual Insurance Company, New Berlin, NY Supervisor, Corporate Communications Unit 10/3/2005 to 10/23/2007 Managed corporate and marketing communications function (4 direct reports) reporting to the Director of Sales and Marketing and the VP, Sales and Marketing. Responsible for creative direction of design staff. Managed internal Page 3 communications and external campaigns for many product lines. Directed creative (copy and design) for website and print (annual report, annual calendar gift, awards, digital newsletters.) Innovated brand modernization after conducting a thorough audit of communications efficiency and consistency, visual standardization, etc. Presented a strategic communications plan and tactical campaigns supporting modernized branding.This resulted in a fresh identity and uniformity of message for digital platforms and communications as well as a unifying brand position for diverse growing products. This complex project brought together brand mission, substance, multi-platform content strategy, multi-site events, and team project collaboration. Managed employee events (250+ employee base); PAC member client events related to product line changes or roll outs; partner associated dinners; and regional multi-event conference (Discovery Tour 2007) to showcase new brand platform and tone. Corporate spokesperson. Chair, Preferred Education Foundation.

NBT Bank Headquarters, Norwich, NY

Marketing Assistant II 09/14/2003 to 10/1/2005

Managed signature retail branch B2C marketing experience starting with Customer Engagement Site Strategy defining research, community identity, cultural characteristics, and demography (style, selection, purchasing and direction of interior art and fixture installations, such as a custom regional mural of Erie Canal commerce based upon an engraving produced in collaboration with the Albany Museum of Art). Beyond signature locations, managed system-wide retail collateral and signage materials content: development, editorial and compliance review, production and printing, displays, site installations, and merchandising distribution. In addition to B2C retail experience I managed the trade show program consisting of regular community-based events and seasonal brand presence sponsorship events. Wrote Trade Show Strategic Plan to organize the event cycle, establish a process for the sales team to receive event booth materials and collateral, and track maintenance issues as well as ROI by location. Also managed Financial Services public seminar program event calendar and advertising promotions. Initiated and wrote the first NBT Bank Brand Standards Guide. Brand marketing communications team member supporting project-based new bank acquisition identity communications roll outs, tagline, campaign content copy writing, ad insertions and response metrics. Marketing Consultant, Self Employed (Spring 2000 to Winter 2003) Ran a home business providing marketing development and communications to businesses and corporations ranging from manufacturing, pharmaceuticals, insurance and NGOs. Print, event, promotion and media platforms. Clients included All Risks, Ltd., Smith-Kline, Quality Hardwoods, The United Way. National multi-city product promotional tour script writer for Glaxo-Smith Kline’s Health Tour 2000.

Research Associates of Syracuse, E. Syracuse, NY

Marketing Assistant 07/2000 to 04/2001

Defense intelligence marketing for International ELINT Training Program, high-level presentations to Pentagon and USAF, preparation of DOD bid proposals. Technical analysis, writing, and editing at USAF Rome Laboratory for the scientific signal intelligence team. Magazine advertising design and insertion. Secret Clearance, expired. Technical Skills: Microsoft Office Word, Excel, Power Point, Outlook, Visio, Slack, HubSpot, Keywords, Quark Xpress, Adobe Photoshop, Adobe InDesign, CRM databases: net Forum, Sales Pro, ACT! Education: B.A. Interdivisional Major Literature & Graphics, Bennington College, Bennington, Vermont; Post-Baccalaureate Pre-Medical Degree, Goucher College, Towson, Maryland