Patricia P. Martin

admlmj@r.postjobfree.com • 828-***-****

LinkedIn • Lakeland, FL

Qualification Profile

Accomplished and results-driven professional with 15+ years of experience generating sales as well as leading marketing, advertising, and communication initiatives with a keen focus on accomplishing designated business goals

Instrumental in devising and implementing brand marketing strategies aimed at maximizing business unit sales and driving customer advocacy. Recognized for evaluating employees' performance and delivering quality/specified training aimed at enhancing organizational productivity. Demonstrated success organizing and managing meetings/events, identifying consumer requirements, building a truly customer-focused culture, and providing information through appropriate channels. Excellent communicator innately committed to conduct at the highest standards of integrity and professionalism. Outstanding analytical, problem-solving, and business planning skills which produce sales growth and goal achievement.

Areas of Expertise

Strategic Planning & Execution

Public Relations & Public Speaking

Market Research & Analysis

Lifecycle Sales Management

Digital Campaign & Marketing

Contract Management/Negotiation

Event Planning & Management

Training & Development

Relationship Management

Career Experience

GateHouse Media/Gannett, The Ledger Media Group, Lakeland, FL 2019 – 2020

Advertising Director, The Ledger

Delivered quality guidance to sales team for optimizing performance with Best of Central Florida Promotion, including Event planning and public speaking. Gained comprehensive expertise in digital marketing, including email marketing, SEM/SEO, Google Ad words, and Connected TV.

Improved consistent communication to corporate executives, customers, and local businesses by designing and developing annual strategic plans, weekly reports, sales collateral, and scripts.

Revamped go-to-market strategy to drive sales revenue by implementing major restructure.

Complied with customer’s requirements as well as accomplished annual revenue budget of $10M+ by delivering proactive guidance and leadership to Ad department of 22 employees, including 10 multimedia sales reps, 1 digital sales manager, 2 digital sales specialists, classified inside sales staff, and creative support team.

GateHouse Media, The Times-News, Hendersonville, NC 2018 – 2019

Advertising Director, Times-News

Acquired CRM and Google Digital Salesperson certification. Maintained consistent collaboration with sales executives on a weekly basis aimed at ensuring strict compliance with defined policies, such as calling on five new business customers a week to ensure closing five new customers a month. Made sales calls independently and with sales executives to largest local businesses in market, including the University of North Carolina, Hickory Nut Gap Farm, Biltmore House, and Ingles Grocery aimed at achieving defined business goals. Uncovered unique selling proposition for each business aimed at adhering to marketing needs by conducting customer needs analysis and answering questions in an efficient manner.

Directed as well as trained sales team of five, including digital sales specialist aimed at achieving 43% year-over-year digital revenue growth that ultimately resulted in 12% performance over annual budget.

Generated $74K total revenues by organizing and managing first ever Best of Blue Ridge Promotion and community event.

GateHouse Media, Iwanna USA, Asheville, NC 2010 – 2019

General Manager/Director of Sales/Publisher

Delivered quality guidance to advertising sales teams for Greenville, SC, and Asheville, NC plus 10 inside classified reps selling print and online opportunities to both individuals and local businesses. Played an anchored role in maintaining profit margins by managing and approving operating expenses. Leveraged quality communication skills to negotiate favorable office space lease agreements and moved business offices. Streamlined corporate operations by approving payroll and spearheading HR related issues in an efficient manner. Organized and managed overall aspects of multiple Classic Car Show Events for Local Charities. Published monthly magazines focused on Local People and interests.

Devised and implemented robust market-driven strategies that resulted in generating $4.7M+ in annual revenue.

Built and fostered productive local partnerships with the Asheville Dining Guide, The Asheville Builders Association, and North Carolina Mountain State Fair aimed at achieving designated business goals.

Improved profit and decreased loss by preparing and managing P&L for all advertising products published.

Re-launched and developed a new website for Iwanna.com and engaged in Public Relations to promote.

Gannett Company, Asheville Citizen-Times, Asheville, NC 2007 – 2009

Classified Advertising Manager

Played a key role in achieving defined business goals by managing team of 25 sales and customer service executives (inside and outside reps along with three supervisors).

Utilized quality communication skills to negotiate favorable $100K+ volume contracts with major real estate companies, builders, developers, and local retailers.

Additional Experience

Gannett Company, The News-Press, Classified Advertising Director, Fort Myers, FL

Media General, The Tampa Tribune, tbo.com, Regional Advertising Manager Recruitment Sales Manager Real Estate Sales Manager Retail Ad Manager – Citrus County Bureau, Tampa, FL

Cahner’s Publishing Company, Professional Builder Magazine, Account Manager, Atlanta, GA

Landmark Communications, The News & Record, Sales Manager - Nursing Matters, Greensboro, NC

Media General, The Winston-Salem Journal, Account Executive, Winston-Salem, NC

Education & Credentials

Bachelor of Arts in Chemistry

Salem College, Winston-Salem, NC

Florida 2-15 Health, Life and Annuity License: W728238

Professional Development

North Carolina Single Engine Pilots License training

North Carolina Real Estate training

Florida Real Estate training (Perusing)

Affiliations

Life Director of the Tampa Bay Builders Association, Serving member of the Sales & Marketing Council

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