Director- Products

Reshu Bansal

Director- Products, Vinformax Dimensions Tech Pvt Ltd IIM Bangalore KreditBee Media.Net NITK

+91-999******* *************@*****.***

Profile Summary

IIMB and NITK Alumnus with over 6 years of strong Management exposure in Product, Sales Growth, Strategy and Analytics

Industries: Edtech, Fintech, Ad-tech, IT

• Spearheading the medical Edtech product from Product and Sales, expanded customer base from 65k to 100k+ in just 6 months, led multiple business vertical, teams and product lines, Administered strategic alliances with six institutions

• Introduced 5 new product features to increase the customer engagement time by 23%, including development of in- house Learning Management System and integrated in overall product offering to enhance the product costing by 27%

• Set up entire B2C vertical from scratch, and successfully taken the product app from free to paid subscription model while minimizing the drop in active users to just 10% of the free version, Accelerated B2C app sales growth to 200% MOM

• Set up the E-Commerce merchandise portal as additional business vertical, formulated entire business plan & budget for FY20-21 Q3-Q4, exercised product initiatives like marketing analytics setup to enhance app rating from 3.7 to 4.2

• Spearheaded leading loan product of the company from Product and Analytics, handled portfolio with disbursements worth $60mn. Led the analytics team and worked on policy formulation, credit reassessment and business dashboards

• Extensive customer research. analyzed customer behavior, planned scrum deliverables, metrics and KPIs, revised entire product flow, launched new product features to clear bottlenecks and reduced the average customer journey time by 45%

• Introduced two new products within the existing product offering, one of which is contributing to 60% of the revenue. Identified and exercised the processes for new payment mechanisms like NACH, increased premium customers by 6x

• Accelerated the product growth from INR 40M/month disbursal to 530M/month in just 8 months and developed strategies to increase and optimize customer acquisition and retention funnel, increased the revenue from repeat customers by 80%

• Formulated the strategy and initiated multiple tie-ups to set up process of offline verification to spread the product reach to new cities and have an additional data source to acquire additional 10k customers with new loans in order of INR 300M

• Acquired 20+ data sources to enhance data-driven decision process and developed analytical frameworks to understand customers behavior and patterns and launched and devised various 8+ initiatives to enhance the overall product metrics

• Implemented fraud mechanism and build strategies to identify fraud and keep risk in check using scorecards and ensure optimum collections from the borrowers, on various occasions identified frauds loans resulting in savings worth INR 12M

• Received Pre-Placement offer for excellent performance, led 5 key implementations, Implemented 3 analytical solutions

• Recommended 17 data-backed demand-side platform upgrades, conducted GA and GTM beta testing, configured on live

• Conducted market research in analytics platforms, formulated key metrics, analyzed and optimized the customer journey

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• SME, 5.1M GBP, led key client negotiations, enhanced mortgage numbers by 13%, Client one of the topmost banks in UK

• Increased efficiency by 71%, screens no. reduced from 17 to 5, enhanced Customer Satisfaction Index to 99.65, 4.7M GBP

• Technical Coordinator, led a team of 4, 3.9M GBP, Reduced the project security vulnerability by 80%, Project: COS Services

• Technical Lead, led a team of 6, 4.7M GBP worth of services redesigned, incorporated new service, Bereavement Project

• Reduced turnaround time by 86%, from one week to one day, received client appreciation, Bank Account Transfer process

• Enhanced process performance by 95%, redundant code removal in 3 key web areas in 3 months, mentored 8+ new joinees Work Experience [6 Years]

KreditBee Services Pvt Ltd, Bangalore Business Product Manager Apr 2019 – Aug 2020 Media.net, Mumbai Intern – Product Management April 2018 - May 2018 Tata Consultancy Services, Gurgaon System Engineer Aug 2013 - May 2017 Vinformax Dimensions Technology, Bangalore Director-Products Aug 2020 - PRESENT

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2019 MBA General Management Indian Institute of Management Bangalore (IIMB) 2013 B.Tech Electrical Engineering National Institute of Technology, Kurukshetra (NITK)

• Consulted Tevatronics- leading Israeli Agri-tech company and SoilSenS- Indian Agri-tech firm for international business partnerships in Agri-Tech, visited Israel on the behalf of SoilsenS to lead the negotiations, MOU signed for joint venture

• Co-Founder, Virtupaedia, based on digitized education solutions, Campus Finalists, Reliance-The Ultimate Pitch 3.0, (1/9)

• Marketing Consultant, digital marketing strategy for Micro Design Build Pvt Ltd, created campaigns for 3 clients, INR 127M

• Campus Winners, 1/12, Digital Strategy Challenge, Live Project with Penbound, strategized digital marketing plan for the Wink app, conceptualized and operated the digital marketing campaigns for period of 30 days, Budget: 50k, NSRCEL, IIMB

• Certified by Google in Analytics, AdWords, Display, Search Ad, functional knowledge of SQL, Python, Jira, Agile and Scrum

• State Gold Medalist, 1/21, Renewable Energy Quiz, awarded 10k cash prize awarded by Energy Minister Randeep Surjewala

• Rated Outstanding, awarded Employee of The Quarter twice, 1/200, best annual appraisal for two consecutive years, TCS

• Gold Medalist, 1/48, Annual Tech fest at TCS, designed card free mobile based ATM transactions, 5 On The Spot Awards

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• Executive Member, 30/15000, led team of 40, strategy & promotion,155 countries, 3.75mn footfall, World Cultural Festival

• Placement Tracker, 150+ companies, 5 days, managed 9 panels, coordinated 50+ interviews, Summers Placements, IIMB

• Core Organizer, 5/60, United We March, UN Summit, led a team of 12, addressed various social issues, collected 70k+, Delhi

• Project Coordinator, guided 102 poor school kids, tutored 120+ hours, regular school visits for 2 years, CSR-Maitree, TCS

• Conducted 3-day meditation course, coached 32 prisoners, with total teaching time of 12+ hours, Bhondsi Jail, Gurgaon

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Upon request

Education

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