ROBERT MELSO

DENVER, CO

Tech-Savvy, client-focused Account Executive with 20+ years experience in outside sales, inside sales, B2B, business negotiation, CRM, and development of strong partnerships with C-Level Executives.

PROFESSIONAL EXPERIENCE

Walter Resource Partners - Business Development Manager - Denver, CO DEC 2020 - PRESENT

• Created in-depth 5 year business plan to start up new Transportation Division outlining strategy for obtaining new business, identifying market trends, approach methods, sales goals, lead generation, and measurements for success.

• Built relationships with key decision makers and C-Level Executives advancing sales cycle from start to close via high volume cold calling, appointment setting, presentation delivery, negotiation and execution of contracts.

• Procured upwards of $150,000 in anticipated contractual revenue for the firm within first 90 days of hire. Defenders, Inc - ADT Home Security - Nashville, TN + Denver, CO JAN 2018- MAR 2020

• Educated clients on safety, ADT home security products and services along with Software as a Service

(SaaS) integration allowing ability to remotely access home automation systems using Pulse Application.

• Built strong rapport and obtained agreements on investments for same-day installations of security systems ranging from $2k-$10k, followed by installation and customer training on system usage.

• Trained new hires on sales technique, overturning objections, installation, safety, and SOP’s. Xfinity Direct Sales Associate - Telecommunications Company - Nashville, TN MAY 2017-DEC 2017

• Responsible for generating new business revenue in residential markets for telecommunications services including Cable, Internet, Phone, Home Security, and Mobile Software Applications.

• Trained new hires on territory management, sales technique, Sales Force CRM Software, and metric analysis, while consistently exceeding quota, receiving high achievement award for outstanding sales performance and recommendations by supervisor for sales team management. Elite Solutions, Inc. - Marketing/Advertising Firm - Nashville, TN JUL 2015 – APR 2017 Account Event Manager

• Managed over 250+ events, trained 30+ individuals on direct marketing systems and sales techniques.

• Conducted 1st, 2nd, and 3rd round interviews, gave daily motivational speeches designed to increase team productivity & sales, boosted team performance through effective critical & developmental conversations and demonstrated team building expertise by selecting and training qualified individuals to reach Top 5 National Sales status.

• Proven Sales Track Record demonstrated by earning recognition as Top 10 National Sales Representative for 7 consecutive months and earned title of #1 Sales Associate in the Nation in 2016.

• Utilized mobile tablet software to generate sales in high volume, fast paced, high-pressure environment. Independent Contractor – New York, NY (Contract) MAY 2009 – JUN 2015 Regional Tour Manager - Global Events Logistics Team

• Managed tour for Lipton Iced Tea consisting of over 100 activations in 60 cities in Northeast & Mid- Atlantic, South Atlantic, East North Central and East South Central Regions.

• Full responsibility for set-up of elaborate footprint consisting of electric lighting components, inflatables, artificial turf and foliage display.

Field Manager - Method Models

• Headed multi-city tour for Sabra Hummus, researching key sampling areas in major cities.

• Coordinated with modeling agency ensuring event fully staffed and daily & weekly quotas were met.

• Utilized social media to promote events with advertisements and marketing strategies

• Supervised teams of 12+ brand ambassadors for multiple sampling campaigns in over 20 high foot traffic locations of New York City and engaged audiences reaching 1,000+ by generating enthusiasm through key message points.

• Worked with celebrity guests at high-profile events maintaining highest standard of professionalism and courteousness.

DocuSense - West Chester, PA (Relocated to New York) JUN 2000 - MAR 2008

• Account Executive - Multi-Function Equipment Service and Supplies Contracts, SaaS Solutions.

• Managed territories in excess of $500K and annually increased new business revenues by 20%.

• Developed skills in appointment setting, product and services presentation, sales lead networking and corporate marketing.

EDUCATION

Millersville University (Lancaster, PA) SEP 2000 - MAY 2004 Bachelor’s Degree in Communications and Broadcasting Additional Skills & Certifications

• Completed Summit Club Workshop Series/Peak Performance Plus Sales Management training.

• Advanced proficiency in Microsoft Office (Word, Excel, Outlook, PowerPoint), SalesForce and Monday.com CRM Software.

• Received certificate of completion for Master Pro Tools 11- A Definitive Pro Tools Course.