Public Relations Greater
Resume:
Annette M. Morales
Las Cruces, NM 88005
admkqt@r.postjobfree.com
Summary of Qualifications
MPA in Public Administration, Magna Cum Laude from Baruch College, New York, NY as a National Urban Fellow with over 30 years of marketing, event planning, government and public relations experience by understanding the intricacies of interacting with public officials, community residents and other stakeholders. Also have expertise in “enlightened self-interest” corporate philanthropy, grants management, volunteer coordination & communications.
Diverse skill set: Government and Public Relations: Expertise in government and public relations securing public and private funding and support from the U.S. Departments of Labor, Commerce and Agriculture in the transition of 22,000 Levi Strauss and Co. employees when Levi Strauss & Co shuttered 19 manufacturing communities throughout the U.S. In 2006, led the U.S. colonias community effort to garner over $80 million in infrastructure improvements to rural communities 150 miles from the U.S./Mexico border communities in New Mexico alone.
Profound knowledge and understanding of economic development, event management: Coordinated and conducted various trainings and presentations to and for regional and local government entities on behalf of the NM Department of Finance Administration (NM DFA) for the NM Colonias Initiative. Authored bills, conducted policy analyses and research that resulted in reports being published by federal, state and local government agencies; Advocated for policy changes and funding for rural communities at the local, state and federal levels of government. Registered 5 non-profit organizations, and provided board development and education. Possess profound experience in philanthropy, public/government affairs and communications.
Keen understanding of regional landscape and stakeholders to create a national rural community movement: Professional experience spans advocacy and project implementation. Have cultivated and nurtured relationships with key stakeholders in public affairs, business industries, communities, local, state and federal agencies.
Professional Experience
Mountain View Regional Medical Center 2018 – Present
Mountain View Regional is the largest medical provider in Southwest New Mexico. Ms. Morales is the Senior Marketing Coordinator for the hospital and its affiliated clinics and medical centers.
●Since 2018, Morales has been the Senior Marketing Coordinator at MountainView Regional Medical Center. Currently, as Senior Marketing Coordinator, she is charged with managing both the volunteer program and all the hospital’s sponsorships.
●During this COVID-19 pandemic, she coordinated our “Operation Face Mask” where MountainView volunteers sewed over 3,000 masks for our employees.
●Seamlessly coordinated community and business food donations that were made during the peak of the COVID-19 outbreak to the hospital and various satellite clinics located at different sites from local and regional business.
●Management of MountainView Senior Amigos program which offers over 50 fitness, Spanish, French and health related classes to Las Cruces residents ages 50 years and better. The Senior Amigos program helps promote the physical, emotional and mental health of our members. The program also features MouintainView’s services that promote members' health and wellness. Currently, the program has over 1,700 members who also frequent MountainView’s medical services.
Medius Inc. 2002 – Present
Medius Inc. is a company that was started by Ms. Morales which is a minority, woman-owned, H.U.B. certified U.S./Mexico Border-based Company that understands the need for infrastructure development and improvements in communities in order to spawn economic and community development.
The company has had success in involving community stakeholders, local, state, and federal governments when implementing multiple large utility & infrastructure projects that provide economic development opportunities, improve the health and safety of community residents and support from various levels of government, community and prospective businesses.
Principal
●Provided coordination and technical assistance to local governments implementing critical infrastructure projects that address environmental justice issues, health, safety, economic and social development in Texas, New Mexico, and Arizona.
●Researched, analyzed data and authored reports for the U.S. Department of Housing and Urban Development, U.S. Department of Agriculture together with the state governments of New Mexico, Texas, and Arizona.
●Coordinated the Colonias Infrastructure Program for the State of NM by providing training and oversight of grant funds provided to Colonias communities throughout the state of New Mexico. Coordination included developing and providing training to potential grantees, developing RFP’s; evaluating and ranking applications; assisting applicants in developing cost analyses and budget projections necessary to maintain and modify local governments’ housing and infrastructure projects in accordance with required regulations and standards.
●In 2005, Annette led the Medius team in conducting the Model Colonias Initiative in New Mexico and West Texas which Medius Inc. was hired to perform for the U.S. Department of Housing & Urban Development (HUD). The research conducted by Ms. Morales convinced the State of New Mexico to allocate $5 million per year of funding for critical infrastructure projects in 12 Southern NM counties to improve the quality of life of rural community residents. The Colonias Initiative has garnered over $169 million in infrastructure investments for NM rural communities. In 2010, Ms. Morales authored and shepherded the NM Colonias Trust Fund Bill, a bill establishing a permanent $14 million yearly fund for critical infrastructure projects to improve the health and safety of rural communities in Southern NM, which was passed by the state legislature and signed by the Governor.
Perspectiva/Tesana Group, El Paso, Texas 2000 - 2002
Provided research, analysis and community advocacy for South El Paso communities seeking to develop and build upon their economic, community, and infrastructure capacity. Ms. Morales conducted public relations, large-scale event planning and long-range urban and strategic planning efforts for NM, Texas, Arizona and California rural & urban communities for the U.S. Department of Housing and Urban Development (HUD) .
Marketing & Business Development Director
●Ms. Morales facilitated work with U.S. Housing and Urban Development and a coalition of Texas colonia organizations to acquire resources to build the infrastructure in colonias communities.
●Conducted community/regional utility and energy assessments and analysis in U.S./Mexico Border regions for the U.S. Department of Energy.
●Contractor/Vendor for the U.S. Department of Housing and Urban Development for Colonias Conference and provision of Technical Assistance to over 500 rural communities and organizations in Texas, New Mexico, Arizona and California.
●Provided consulting services to develop community and land planning efforts for U.S. border communities.
Levi Strauss & Co., San Francisco, CA 1996 - 2000
Since 1873, Levi Strauss & Co. has been an inspiration and a symbol for courage, fearless exploration and unwavering originality. The company has clothed generations of individuals, leaders, thinkers and doers. Levi Strauss & Co. is guided by strong values: empathy, originality, integrity and courage.
Public Affairs Manager
●Created and implemented public affairs strategies, which integrated communications and philanthropic initiatives to support critical manufacturing closure business decisions.
●Conducted internal and external assessments of the manufacturing and marketing environment impacted by plant closure decisions.
●Cultivated local, state and federal government and private sector relationships in the implementation of plant closure strategies to assist employees at twenty-two (22) manufacturing facilities in nineteen (19) U.S. based communities, which resulted in the leveraging of over $76 million for Levi Strauss & Co. closure communities.
●Leveraged NAFTA, U.S. Dept of Commerce, and, Department of Labor funding to support the transitioning employees and communities.
●Managed $10 million philanthropic and corporate investment initiatives to support business goals and marketing initiatives and presented recommendations to the company board.
●Worked with a cross section of the Closure Leadership Team to design and implement communications and marketing strategies to support marketing efforts and business decisions to support manufacturing plant closure activities.
ARCO Foundation, Los Angeles, CA 1994 - 1996
Atlantic Richfield Company (ARCO), former American petroleum corporation that was headquartered in Los Angeles and was bought in 2000 by the giant BP Amoco.
Program Officer
●Managed and oversaw corporate contributions totaling $9 million in areas of Education, Arts and Humanities. Developed and implemented an informed, focused and coordinated philanthropic effort in key ARCO communities, which reinforced the company’s position as a responsible corporate partner in the communities in which it operated.
●Created and built key business and community partnerships that provided critical support to the implementation of business decisions.
●Designed and initiated grant report guidelines for grant-making activities to provide greater accountability regarding investment of company resources.
●Developed communications strategies to better identify priority philanthropic issues relative to the company’s internal business interests.
●Designed and developed a Minority Engineering Grant accountability format accounting for the $50 million investment made by the Foundation that justified ARCO philanthropic investment.
Heal the World/Heal L.A. Foundation, Los Angeles, CA 1992 - 1994
Michael Jackson set up The Heal the World Foundation in 1992. The foundation focuses on children striving for their safe and healthy development to be the world's priority. Its aim was to make the world aware of the rights and needs of all children around the world, also to help improve the world we live in, without violence and free of diseases.
Executive Director
●Development and management of Michael Jackson’s Heal the World Foundation including: planning, resource development, external relations, legal issues and oversight of a $4 million philanthropic effort.
●Forged strong partnerships with corporate, philanthropic and celebrity funders to support youth activities in the Los Angeles community.
●Reviewed and analyzed collaborative grant proposals and prepared summaries, recommendations and presentations to board for approval.
●Planned and coordinated and conducted strategic public relations activities that promoted the Foundation’s interest and image in the community.
California Community Foundation, Los Angeles, CA 1991 – 1993
California Community Foundation (CCF), the largest community foundation in the U.S. with over $2 Billion in assets unites the power of philanthropy with innovative strategies to create greater equity, opportunity and prosperity in Los Angeles County.
Program Officer
●Management and oversight of all education, community outreach and advocacy grant proposals by reviewing proposals, conducting research, site visits and providing funding recommendations for the Board of Governors. Responsible for the monitoring, evaluation, and measurement of grant performance on behalf of private philanthropic investors.
●Initiated the Education and Youth grant making activities for the foundation.
●Reviewed, assessed and analyzed programmatic and financial aspects of prospective education and youth grant applicants.
●Prepared grant summaries and presentations for board consideration and approval.
●Conducted extensive community outreach to identify funding opportunities in support of the Foundation’s mission to build its endowment.
●Facilitated funders’ collaborative to leverage support for community-based organizations.
EDUCATION, TRAINING & COMMUNITY INVOLVEMENT
Board Member, La Casa Domestic Violence Shelter 2018 - Present
Masters Public Administration 1992
Baruch College, CUNY
New York, NY
BBA Marketing/Management 1987
New Mexico State University
Las Cruces, NM
Certified Group Fitness Instructor 2008 - Present
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