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Sales Manager Regional

Location:
Accra, Greater Accra, Ghana
Posted:
May 21, 2021

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Resume:

SETH KOFI BRAKO

+233********* • admk8r@r.postjobfree.com • Accra, BOX 14535

Resourceful Channel Sales Manager with many years of diverse industry experience launching and executing channel partnerships that grow businesses. Dynamic relationship-builder and networker with recognized expertise at revolutionizing sales approaches for unprecedented profits. Committed to building unified teams that work together toward common goals. Summary

Skills • Profit and revenue-generating strategies

• Complex project negotiations

• Brand-building strategies

• Sales tracking

• Cross-cultural sales background

• Social media savvy

• Consultative and relationship selling

• Market and competitive analysis

• Compelling leadership skills

• Multidisciplinary team leadership

• Financial records analysis

• Rapport and relationship building

• Key account development

• Sales territory growth

03/2017 - Current

Channel Sales Manager, Telesol Ghana

04/2016 - 01/2017

Strategic Account Manager, COMSYS, Accra, Ghana

Experience

• Manage and supervise retail channel outlet partners.

• Coordinating inventory in and into retail channel agents.

• Managing retail stores logistics.

• Meeting financial objectives by meeting target, preparing budget and analyzing expenditure.

• Ensuring product pricing are accurate and communicated to channel outlets partners. Working on store displays and ensuring brand perception aligns with the organization's objective.

• Coaching, counselling and training channel sales partners.

• Evaluating on-the job performance of channel sales partners.

• Identifying current and future trends that appeals to customers. Managing cash inflows at all channel outlets in the region, Responsible for developing executable market plans to increasing and improving the company's market share.

Responsible for training resellers and agents partners on how to effectively sell the company's products.

• Recommending the termination of reseller and agent rights of bad resellers and agents.

• Building positive working relationship with partners to ensure smooth partner services.

• Identifying, recruiting and on-boarding new channel partners to build business.

• Analyzing sales contracts with respect to legal and financial perspective.

• Implementing sales programmes for product positioning and promotions.

• Conducting business review with partners and recommending improvements. Establishes productive, professional relationships with key personnel in assigned customer accounts.

Coordinates the involvement of internal stakeholders, including support, service, and management resources, in order to meet account performance objectives and customers'

03/2014 - 03/2016

Sales Supervisor, Nestle Ghana, Accra, Ghana

09/2011 - 02/2014

Sales Supervisor, Fareast Merchantile Limited, Accra, Ghana SUCESSES:

08/2009 - 09/2011

Sales Executive, Fareast Merchantile Limited, Accra, Ghana expectations.

Meets assigned targets for profitable sales volume and strategic objectives in assigned accounts.

Proactively leads a joint company-strategic account planning process that develops mutual performance objectives, financial targets, and critical milestones for a one and three-year period.

• Proactively assesses, clarifies, and validates customer needs on an ongoing basis. Leads solution development efforts that best address customer needs, while coordinating the involvement of all necessary stakeholders.

• Managing Distributor redistribution sales through retail sales vans and tricycles.

• Monitoring wholesale performance contribution to the Distributor.

• Managing Distributor Sell in and Sell out Sales on Daily, weekly and monthly.

• Managing Distributor stock reconcilations.

Following up with Distributor generated orders through mails and phone calls from Nestle customer service centre and central warehouse.

• Managing and monitoring of promotion at Distributors end.

• Embarking on route/ field accompaniments with DSR's.

• Submission of Distributor end of month sales report to the Regional Sales Manager (RSM).

• Ensuring that Distributor monthly and quarterly sellin and sellout targets are achieved.

• Ensure all sales routes under my supervision had up to date route plans.

• Ensure all customer data integrity is continually updated and correct. Ensure that all routes under my supervision had the correct quantity and mix of saleable product to service their outlets on a daily basis as per the company must stock list.

Responsible for ensuring that outlets under my supervision meet the companies 'Picture of Success' standards.

Review daily the service levels and sales volume and wastage performance by route with each salesman in my team.

• This was measured against the salesman's agreed route plan.

• Responsible for the achievement of distribution targets under my area of supervision. Responsible to ensuring the correct visibility and display of products in all outlets as per the company agreed standards.

Responsible to ensuring that salesmen under my control reconcile their van stocks and cash deposit on a daily basis.

Responsible for the investigation and control of non-compliance to company standards and policies.

• Volume target achievement.

• Service targets being exceeded.

• Correct product distribution in outlets under my supervision.

• Achieving operational benchmark standards.

• Development of personnel.

• Achievement of monthly sales targets, in total and by category, in line with forecast figures. Implementation of call plans (visit frequency according to customer classification (original plan and any adjustment to be agreed with Line Supervisor).

• Ensure product range distributions is maximized, appropriate for each customer/ store.

• Prompt distribution of new products, according to channel priorities.

• Maximize product availability in line with channel strategy.

• In Store implementation of merchandising, display and shelf-management guidelines.

• Execute and monitor promotional activity, supported by all available POS materials. Reports on competitor activities (ongoing) or surveys upon ad hoc requests from Line Management.

• Prepare and maintain proper customer records.

• Proper maintenance of company's car.

2021

MBA, INTERNATIONAL TRADE

ANHALT UNIVERSITY

2014

BA, Sociology and history

UNIVERSITY OF GHANA

Education And

Training

Mr. Baba Ibrahim

Unit Sales Manager

Fareast Merchantile Ghana

Tel: +233*********

David Habadah

Operations & Technology Manager

Telesol Ghana

Ernest Odame

Regional Sales Manager

Nestle Ghana

+233*********

References

Interests • HOBBIES:

• READING

• LISTENING TO NEWS

• WATCHING FOOTBALL MATCHES



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