Sher Downing

**** **** ******* ***

San Diego, CA 92126

Mobile: 913-***-**** Home: 858-***-****

admjwt@r.postjobfree.com

EXPERIENCE SUMMARY

Talented and driven professional with over 10 years of business development experience in customer service, sales, marketing and logistics. Possess effective combination of professionalism, market researching, relationship building, and client management skills that consistently contribute to my professional success. Areas of expertise: Customer Service

Client Retention

Prospecting

Contract Negotiation

PROFESSIONAL EXPERIENCE

L’Auberge Del Mar Hotel & Spa October 2019-May 2020 (Covid) National Sales Manager

Personally recruited by the Director of Sales to return to the luxury sector and rebuild a market that had been stagnant with limited sales for over a year. Sadly, position was eliminated due to the effects of COVID-19 on the hospitality industry.

• Revamped prospecting and marketing strategies for targeting major California markets including San Diego, Los Angeles and San Francisco

• Represented the company at all local and regional trade shows

• Negotiated annual contracts for over 10 new commercial accounts and 20 local events in less than 6 months

• Grew sales for the territory to over $1.5 million including a reoccurring account with monthly potential of $25k Hyatt Regency La Jolla at Aventine October 2018-October 2019 Associate Director of Sales & Marketing

Restructured and coordinated the efforts of the Sales department, transitioning and mentoring 3 new Sales Managers in less than 6 months.

• Fostered partnerships with National Sales Force, including regional FAM events, quarterly promotions, client presentations and special contract needs

• Lead the sales team to a targeted $10 average sales rate increase year- over-year with $100 SPGRN (Sales Per Gross Room Night)

• Coordinated daily business reviews to target and evaluate business and profitability Partnered with the Convention & Visitors Bureau/Chamber of Commerce to host large city-wide events and func- tions

Estancia La Jolla Hotel & Spa June 2016- October 2018 National Sales Manager

After great thought and consideration, I decided to relocate back to San Diego to join an established, stable team as part of the Meritage Collection.

• After just 4 short months, my territory was expanded. I was deployed to handle clients based in all of California as well as 14 additional states in the midwest and the south regions, with an emphasis on Illinois and Texas

• Focused on hotel buyouts and large scale partnerships exceeding $75k

• Successfully work on property as well as remotely always meeting deadlines and daily efficiency expectations

• Exceeded Q3 (2017) by over $100k, by focusing on low occupancy periods and client-direct programs. Achieved 125% of Q1 and 115% of Q2 (2018) booking goals by securing repeat business

• Actively prospect and qualify new accounts via Knowland Reporting as well as Daily Business Review Analysis Hardage Group May 2009- May 2012

Director of National Sales /Dual Director of Sales Aggressively recruited and hired by this company as a referral from a competitor within my industry. My responsibili- ties included developing a consortia marketing strategy from the ground up by implementing a new budget, assessing revenue and market shares, developing and guiding new sales and marketing plans, and building national client rela- tionships. Immediately secured relationships with national accounts by re-establishing contracts, rates and terms. Some of my strategies included the following:

• Negotiated rates for larger national accounts with a minimum of 100 room nights for 16 different properties in the United States without sacrificing ADR or RevPar (rate or revenue)

• Represented both the Chase Suite Hotels and Woodfin Hotel hotels at industry trade shows including NBTA and SMGP to target decision makers in the industry

• Evaluated market trends and production of current accounts and established rapport with key national account managers

Holiday Inn Holidome & Convention Center September 2005- April 2009 Director of Sales, Sales Manager & Sales Coordinator By proving my leadership and high-level selling skills as the Sales Manager I was promoted to Director of Sales. After accepting the position and began immediately to restructure and coordinate the efforts of the Sales & Catering depart- ment. Managing a team of 4, I lead the sales as well as the F&B for the Conventions and banquets for this Full-Service hotel. I was also responsible for prospecting new corporate accounts and managing existing account contacts to achieve all revenue goals.

• Responsible for qualifying and almost doubling preferred accounts and traceable corporate revenue

• Lead the sales team to a targeted $10 average sales rate increase year-over-year

• Worked closely with the management team and revenue staff on utilizing reporting resources and competitive sales information

• Implemented and became proficient in a new sales and client tracking systems

• Partnered with the Convention & Visitors Bureau/Chamber of Commerce to host large city-wide events and func- tions

Pfizer Pharmaceuticals June 2002– August 2005

Pharmaceutical Sales Representative

As a Sales Representative I qualified, targeted and made personal presentations to pharmacists, nurse practitioners, physicians’ assistants and other medical professionals. In this very trying and competitive industry, my endurance and success were based on my ability to excel in the following:

• Completed a strenuous 6-week training polishing my knowledge on technical information such as the human body, human behavior, and the effect of select medications on the body and mood

• Worked directly with physicians and patients explaining in detail company products, dosing strategies, as well as both physical and mental effects of treatment on patients

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