LAUREN EIMER

admix0@r.postjobfree.com 636-***-**** Richmond, VA 23238

Experience Social Media and Marketing Specialist 08/2020 - 05/2021 House Of Wu Design Fort Myers, FL

Directed social media and digital marketing strategy and initiatives to promote brand building, engagement, reputation and revenue-focused activities. Managed and grew the Christina Wu Brides social media pages: Instagram, Facebook, Pinterest and TikTok.

Produced collection fashion shows and photo shoots: assembled creative teams and talent, set design and location scouting.

Created and managed marketing campaigns across multiple channels that aligned with company business goals.

Negotiated pricing following company procedures to close contracts with advertisers. Selected and provided advertisers with assets that aligned all visual design and brand messaging elements.

Trained newly hired talent to fill key positions and maximize productivity of the marketing team. Internal Communications and Marketing Specialist 02/2020 - 07/2020 Trimble Inc. Dayton, OH

Internal communication leader with a focus on informing employees of the new data visualization program, Domo.

Created large-scale Domo lessons and resources to help users throughout the entire company. Leveraged business intelligence tools and data visualization when creating content for communication vehicles, including intranet site, video scripts, emails, presentations and other communication vehicles.

Updated web pages and social media profiles to reflect proactive strategies to engage employees. Small Business Owner 05/2018 - Current

Visionary Vibes Photography Chesterfield, Missouri Constructed detailed business plan to outline the finances, goals, and operations. Leveraged social media to expand market reach.

Drove business growth and success through implementing marketing and sales strategies. Created and designed the company logo and name.

Organized and scheduled photoshoots with clients.

Work published on major Instagram pages: @stlfaces, @stlouisfashionpage,

@creativecontentbuilders, @earth_portraits and @wethecreators_ Marketing Coordinator 05/2018 - 08/2018

Diversus Group Sydney, Australia

Assisted and worked directly with the marketing director and CEO on marketing initiatives. Corrected and organized over 500 contacts in the CRM system. Developed a blog post related to generational diversity in the workplace. Designed an internal newsletter format for the company. Created, planned, and posted social media campaigns and images. Marketing and Communications Specialist 05/2017 - 08/2017 Sweet Tea Communications St Louis, MO

Worked directly with CEO to manage the marketing and communications programs for multiple companies and non-profit organizations.

Organized large client events.

Organized customer outreach programs by maintaining and organizing accounts in CRM system. Wrote editorial for WM French that was published in the St. Louis Business Journal. Managed clients' social media pages to increase overall traffic. Developed brand identity with a distinctive graphic style and tone for all company communications. Education Bachelor of Arts: Major in Communication Management 05/2020 Minor in Marketing

University of Dayton

Certifications and Skills Google Analytics

Facebook Ads

Facebook Brand Best Practices

Proficient in Adobe Creative Suite

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