ALI

KESSLER

Digital Marketing, Copywriting, Design

I am a native New Yorker residing in the Sunshine State with expertise in hospitality, travel, beauty, consumer goods, and electronics. I am a writer by nature, a graphic designer by study, a chef for fun, and a digital marketer by choice. I have touched on all aspects of marketing/advertising, from logo creation to traffic, copywriting, web design, content writing, and getting social. Advertising has always been my passion ever since I watched Angela Bower on Who’s the Boss.

/in/alikessler

@greymarconsulting

Creative spirit

Thinker

Go-getter

Reliable

Professional

Organized

Time Management

Team Player

Fast Learner

Motivated

Storyteller

PROFESSIONAL SKILLS

SEO/Google Analytics

Social media strategy

Branding

Web content development

Site maintenance

Copywriting

Corporate blogging

Project management

Design and layout

Photo editing

Market research

PERSONAL SKILLS

CONTACT

Ph: 954-***-****

E: admits@r.postjobfree.com

www.greymarconsulting.com

SOCIAL

AWARDS

Course Director Award in

Advanced Internet Marketing

at Full Sail University 2012

SEO Content Writer, Freelance

Milestone Internet Marketing Inc., Santa Clara CA

• SEO strategy and copywriter for hotels, resorts, and restaurants

• Writer of web content, AMP Mobile sites, blogs, press releases, E-blasts, social media, and sales collateral for popular hotel chains around the globe Director of Digital Marketing, Freelance

Seeman Holtz, Boca Raton, FL

• Email campaigns, press releases, and implemented social media

• Created banner ads for retargeting and PPC campaigns

• Graphic design and website architecture of all sites and print collateral Content Writer, Freelance

Good Housekeeping/Hearst

• SEO content writer for consumer goods, electronics, and more

• https://www.goodhousekeeping.com/author/227178/Ali-Kessler/ Director of Digital Marketing

The Watergate Hotel DC, New York

• Responsible for all things digital for The Watergate Hotel, Washington DC

• Manage online presence and consistently increase revenue of resort and its ancillary departments by way of company website, CRM, social media, OTA sites, booking engine in Synxis and social media

• Implementation of the company’s social media marketing which includes, design, engagement, and content strategy to develop brand awareness and generate inbound traffic by curating and managing all relevant content, as well as monitoring the analytics for all measurable metrics

• Strategize with revenue and marketing directors to create compelling season-specific packages based on need periods, lead-time and data

• Complete ongoing comp set and digital audits, adjusting transient rate and package strategy in real time to remain competitive in-market

• Work closely with digital agency, managing budget, overseeing display creative, copy, PPC, SEO

• Manage creation and distribution of CRM campaigns 2020 – Present

2011 – 2020

2012 – Ongoing

2015 – 2016

Digital Content Manager

Denihan Hospitality Group, New York

• Digital Marketing for multiple hotel brands across the US

• Content/copywriting for email blasts, promotions and special offers, landing pages, websites, social, banner ads, and all things digital

• Mobile/app launch which included content creation, image selection and working directly with operations on the flow for the site map

• Abandoned cart solutions and abandoned chat

• A/B Testing for proper site merchandising

• Merchandising hotel based on revenue in digital marketing

• Content, images, HTML, SEO, CMS and storytelling 2013 – 2015

Graphic & Product Designer/Thinker

On the Ball Marketing/PureSuasion Inc., Ft. Lauderdale, FL

• Developed brand and corporate identities, logo design, advertisements, sales collateral, stationery, direct mail pieces, package design, web design, copywriting, and email blasts

• Created entire brand and product design for Cilea Eyelash Growth Stimulator, including all packaging, logos, sales collateral, trade show planning, and social media

2008 – 2011

Sales & Marketing Coordinator/ Freelance Designer

Hard Rock Café, Hollywood/Ft. Lauderdale, FL

• Obtained sales for parties and events through various marketing efforts to increase revenue

• Curated and created sales collateral and materials for the restaurant Traffic Coordinator

Grey Entertainment, NY

• Liaison between all agency departments to ensure an efficient and effective internal process

• Constructed production schedules, estimates, and worked closely with print production to properly execute all facets of print advertising Full Sail University, Orlando, FL Internet Marketing Masters 2011 – 2012

Art Institute of Ft Lauderdale, FL Graphic Design Diploma 2001 – 2003

University of Florida, Gainesville B.S. in Advertising, Minor: English 1994 – 1998 College of Journalism & Communications SOFTWARE SKILLS

Adobe Creative Suite

(Illustrator, InDesign, Photoshop)

Adobe Professional

Microsoft Office (Word, Excel)

PowerPoint and Keynote

Mac OS platform

Google Analytics

Multiple CMS platforms

Basecamp

JIRA

Keynote

WordPress

HootSuite

Salesforce

MailChimp

Constant Contact

Website Builders

Moz Analytics

HTML Basics

2000 – 2007

1999 – 2000

EDUCATION

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