Marketing Writer

KENDRA HAYES

**************@*****.*** 206-***-****

ABOUT ME

I'm a professional writer/editor with 20+ years of marketing experience.

I have a B.A. in English and a decade of management experience.

I taught all-ages dance classes for 7 years.

I'm the author of 4 books.

My writing samples are available at http://kendrahayes.com/portfolio/

MY SKILLS

Writing • Editing • Marketing • Management • Teaching

WORK HISTORY

Marketing Writer

Cap Hill Brands [online retailer]

Jan 2021 to present

• Analyzing data on most-searched product keywords

• Writing keyword-rich ads and product information, to improve search engine ranking

• Scripting product-focused tutorial videos

• Creating content for the brand’s marketing website

Content Manager

Zulily [online retailer]

Feb 2016 to Dec 2020

• Scripted TV commercials and tutorial videos

• Concepted and led seasonal marketing campaigns

• Developed the brand's advertising "voice" and company tagline

• Wrote blog articles, social media posts and marketing emails

• Edited press releases and executives' speeches

• Managed a staff of 3 direct reports

• Coached and mentored a staff of 30 junior writers

Content Manager

Namecheap Inc. [domain registrar]

Oct 2013 to Feb 2016

• Developed the brand's advertising "voice"

• Concepted and led seasonal marketing campaigns

• Wrote blog articles, marketing emails and site-wide user interface

• Edited press releases and product information

• Managed a staff of 2 direct reports

• Coached and mentored a staff of 10 junior writers

Dance Teacher/Small Business Owner

Tin Can Studio [dance and fitness studio]

April 2007 to Oct 2013

• Taught daily all-ages dance and fitness classes

• Handled all studio business and student outreach

• Created studio website and all marketing materials

• Produced and promoted hundreds of performance events

• Managed a staff of 10 dance/fitness instructors

• Founded and directed 2 regionally-known dance troupes

Marketing Writer

Recreational Equipment Inc. [outdoor gear retailer]

May 1998 to April 2007

• Wrote and edited digital advertising

• Wrote and edited product information for the print catalog

• Assisted with brand definition and marketing tagline development

• Performed basic project management

• Edited HTML code

• Assisted with photo editing and graphic design

Marketing Writer

Multiple Zones Inc. [computer and software retailer]

May 1995 to May 1998

• Wrote and edited digital advertising

• Wrote and edited product information for the print catalog

• Assisted with development of user interface for the online store

EDUCATION

University of Kansas

1994 B.A. in English, with Creative Writing emphasis

MY BOOKS

Fiction:

• The Shotgun Brides vol. 3 "Mud" (due out 2021)

• The Shotgun Brides vol. 2 "Melt" (2017)

• The Shotgun Brides vol. 1 "Kindling" (2014)

A dance memoir: "Stomping Ground" (2009)

Contact this candidate