ROBERT GLEIM

310-***-**** • admhs2@r.postjobfree.com

What I'm All About...

Creative Marketing Strategist

What I’ve Done So Far…

RARE BIRD, Los Angeles, CA 2020-Present

Associate Director of Publishing

Manage development of partnered, hybrid, and custom publishing opportunities and products; direct contract negotiations, editing, marketing strategist, and ad campaign management and development.

• Identify new partners to create financing, investments, licensing, co-sponsorship and new project initiatives within current assets as well.

• Oversee and manage product development through all stages.

• Direct and cultivate all marketing efforts, including analyzing effectiveness of paid, owned and earned exposure.

• Establish and grow partnerships with remainder companies, distributors, retailers and wholesalers. MUSIC FOR GOOD/M4G, Los Angeles, CA 2012-Present

Chief Marketing Officer

Develop and execute sales and marketing initiatives for start-up marketing agency which connects brands with creative performing artists and charities to produce mutually-beneficial, all-inclusive campaigns.

• Managed and submitted cue sheets for sizzle reels, commercials and televised events.

• Secured initial investment to support company launch in 2012.

• Generated multiple national brand accounts through extensive prospecting efforts.

• Developed comprehensive database of artists, non-profit executives and various brands. HARMONY PROJECT, Los Angeles, CA 2017-Present

Marketing Consultant

Develop, implement and execute strategic marketing plans for music education non-profit to engage digital media, convert customers and increase charitable donations. Strategize to improve event activations by expanding the company footprint at additional trade shows, festivals and record fairs.

• Increase digital media engagement at music education non-profit by 20% within the first six months.

• Built consumer conversion rate up by 15% within the first six months.

• Cultivated social media followers across multiple platforms by 25%.

• Oversaw the acquisition of 20% new donors, retention of 25% of donors and increased out-of-state donations by 10%.

• Increased donations by 10% and led initiative to grow email subscriptions by 20%.

Business Development Project Management Brand Development

Social Media Engagement Fundraising Public Relations

Digital Marketing Event Planning Sales

Trade Shows Team Management Budgeting

Robert Gleim Page 2

PROJECT ANGEL FOOD, Los Angeles, CA 2016-2020

Director of Communications

Manage organization's internal/external communications activities including advertising, marketing, media relations etc. Direct and oversee communications programs to promote the organization and its events.

• Oversaw the creation, budgeting and implementation of strategic and creative direction for all internal and external marketing communications.

• Lead social media efforts, public relations and advertising campaigns in support of fundraising including special events, fundraising campaigns.

• Head efforts to inform the community and target audience about programs and services.

• Chief stakeholder for all charity marketing activities and providing supervision to third-party communication agencies.

UNDER THE RADAR MAGAZINE, Los Angeles, CA 2002-2012 Publisher and Director of Marketing and Sales

Directed all aspects of sales and marketing operations for national consumer music magazine, including client relations and new business development; created marketing materials for the media kit, rate cards, press releases and reader surveys; and organized nationwide promotional events and music showcases at the SXSW Music Festival and the CMJ Music Marathon.

• Oversaw 300% revenue growth.

• Implemented corporate sponsor events, netting more income than all other revenue streams combined.

• Increased paid circulation by 80% and distribution outlets by 60%.

• Negotiated all sales and marketing contracts.

• Managed part-time support staff.

What I've Studied...

BA - Communications, California State University, Fullerton Other Accomplishments...

PA Board Member and Vice President, Communications at Hollywood Schoolhouse Board Member of Music Label Partnerships at Harmony Project Avid music collector, voracious reader — yet terrible parallel parker

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