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Journalist & Marketing Consultant

Location:
Washington, DC
Posted:
May 17, 2021

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Resume:

Women's basketball captain ****-**

NCAA Student Athlete Volunteer Award, 2014

Impact Player Award, 2016

BA Advertising & Marketing Communication (Double minor: Studio Art, Communication) 2013-2016

SOFTWARE

Audition

ENPS

Premier

Adobe Indesign

Salesforce

Matrix

Canva

COMMUNITY NEWS REPORTER, THE WASH (AU's graduate news publication) 2020- 2021

Pitched, interviewed and wrote articles (and audio stories) covering one of D.C.'s largest neighborhoods, Petworth. Covered the 2020 presidential election, effects of COVID-19 on local restaurants, COVID-19 outbreaks in ICE detention centers and more.

DIGITAL MARKETING CONSULTANT, 41NBC-WMGT

2019-20

Presented marketing strategies & proposals to local businesses that included commercial, digital and billboard advertising.

Discussed campaign analytics and recommended optimizations. Generated and increase revenue from an established account list and generate new business. ENTERTAINMENT WRITER, EMPOWER MEDIA GROUP

2019-20

Interviewed, researched and wrote stories featuring entrepreneurs, athletes and entertainers such as Mathew Knowles for print and digital issues.

Covered and photographed events in the Atlanta area. DIGITAL MARKETING CONSULTANT, MCCLATCHY-MACON TELEGRAPH 2017-19

Actively managed accounts & relationships with a large number of franchises and local businesses while navigating within a deadline sensitive environment.

Increased sales for local food chain Nu-way. This company also came with me when I went to a different media outlet. Communicated ROI of the solution & educate the client on print & digital solutions as needed, such as SEO, SEM, Advanced Audience Display, Geo- Fencing, etc.

Utilized Salesforce as a Predictive and Collaborative tool. Generated well over $400k in sales within the last two years. MYRA C. PATRICK

AMERICAN UNIVERSITY

WESLEYAN COLLEGE

MA Journalism & Public Affairs (Specialty: Broadcast) GPA: 3.7 2020- Expected graduation date: May 2021

EXPERIENCE

EDUCATION

SKILLS

Sales

Reporting: digital and audio

Video & audio editing

Social media

Digital, Print, & TV Marketing

Presentations & Proposals

Customer Service

Leadership

Knowledge of SEO/SEM, geofencing etc.

Graphic Design

REFERENCES

Keiona Benjamin, 334-***-****

Sierra Flowers, former supervisor, 478-****-***

Crystal Ragan, former supervisor,

admhqg@r.postjobfree.com

COURSES & CERTIFICATIONS

Google Ad Display Certification, 2019

Lynda Accounting Foundations, 2017

PRODUCER/STUDENT ASSOCIATE, AU Sine Institute of Policy & Politics 2021-2021

Co-produce journalism seminar 'Interview the Interviewer' which is one of Ann Curry's five-part seminar series. Create social media posts promoting the seminar.

Edit videos and assist with obtaining panelists for other seminars as well. 478-***-****

admhqg@r.postjobfree.com

https://www.linkedin.com/in/myra-c-patrick-0a13b4120/ PORTFOLIO

CONTACT



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