Junior Copywriter/Editor
Resume:
(+**) 9-11-419*-****
adme4j@r.postjobfree.com
Brad Tanenbaum, MBA
Junior Copywriter/Editor - Fueling campaign effectiveness through strategic branding and messaging.
CAREER PROFILE
Bilingual Junior Copywriter and word geek with five-plus years of multinational agency experience producing high-quality, engaging content across diversified portfolio of ad campaigns; recent MBA Graduate with expertise in market research, social media marketing, corporate branding, email marketing (CTR and open-rates), direct-response copywriting, and content marketing.
Known for versatility and collaborative spirit working with cross-functional teams to deliver results and attractive messaging that fuels social media engagement and return-on-investment (ROI).
Proven background partnering with large corporations, restaurants, and professionals in health and wellness industry to boost brand awareness. Reputation for balancing multiple digital marketing campaigns at once while working in high-pressured environments with rapid turnaround and client feedback rounds.
Excellent communication, writing, editing, and proofreading skills with genuine ability to forge key relationships with people; praised for drive, collaborative spirit, and originality. Proficient in Microsoft Office Suite and Adobe, and CRMs and G-Suite apps.
CORE COMPETENCIES
Content Marketing – Brand Awareness – Banners & Web Pages – Advertising Research
Journalism – Market Trends – Drafts & Briefs – Keyword Research – Social Networks
Product Descriptions – Online Content – Brochures & Samples – Graphics & Charts – SEO
EDUCATION
MBA in Marketing and Business Administration
Universidad del Salvador (2020)
Thesis: Relación entre el marketing digital y el tráfico de comensales del sector gastronómico en la Ciudad Autónoma de Buenos Aires. Aplicación y diagnóstico sobre Eretz Cantina Israelí.
Bachelor’s Degree in Communications
State University of New York at Albany (SUNY)
Specialization in Spanish.
PROFESSIONAL EXPERIENCE
Junior Copywriter/Editor
Wunderman Thompson • 2014 – Present
Create relevant content and messaging for international corporations and entities to increase brand awareness. Partner with marketing and creative teams to develop advertisements and campaigns that promote company products using wide range of deliverables (promotional text, online ads, blog posts).
Select Accomplishments:
Sharpened company profile for global giants like Coca-Cola, United Airlines, Akamai, GSK, and Best Buy, generating ROI year-over-year (YOY); promoted partner products for United Airlines MileagePlus loyalty program (air miles).
Targeted 17M customers on average, grouped into 15 different audiences, balancing 15 campaigns per week.
Experience Continued…. Page 1 of 2
Brad Tanenbaum • (+54) 9-11-419*-**** • adme4j@r.postjobfree.com
Recognized for prompt delivery meeting all project deadlines (ranging from one to four days) for roughly 15 campaigns per week as Sole Proofreader/Copy Editor.
Consistently met 100% compliance on quality control checks; coordinated with Graphic Designers and Project Managers to minimize delays and ensure deliverables were handed off to clients on time and error-free.
Inspired collaborative brainstorming sessions and offered creative insight that resulted in number of highly successful A/B international ad campaigns (examining subject lines, headlines, and body copy).
Localized storyboards, presentation decks, and campaign video scripts for popular brands like Colgate and Rexona in less than 24 hours’ notice, translating documents into English and Spanish while maintaining authentic brand voice.
Lead Copywriter/ Content Writer
J & J Mobile Media LLC • 2020 – Present
Strengthened brand image through copyrighting for wide portfolio of clients. Introduced unique, new concepts to drive online engagement. Tested headlines, hooks, and body copy for clients’ websites and paid traffic campaigns to maximize campaign performance. Monitored KPI metrics, including number of redemptions and abandoned carts to identify areas of improvement.
Select Accomplishments:
Secured #1 position on Google using keyword "Mexican Food Visalia" leveraging networking and team collaboration skills, becoming most successful marketing campaign for El Tarasco, resulting in 21,477 unique website visitors from Google, translating into $30,794 in website sales in six months.
Improved El Tarasco’s campaign effectiveness, increasing video watch time by 777% on company Facebook page with steady increase of 27 new Facebook page likes per week.
Achieved 97% and higher on customer satisfaction ratings by applying client feedback to improve campaign delivery through regular communication with business partners.
Copywriter/ Content Writer
Kind Copy LLC • 2021 – Present
Promoted company products and services through effective marketing tactics – placed emphasis on value
to increase client interest.
Select Accomplishments:
Enhanced digital presence of personal training clientele through value-based content that positioned clients as authorities in respected niches (weight-loss, strength building, nutrition).
Revived UK client’s Facebook business page driving significantly higher traffic in under seven days; created content calendar that delivered 30 posts (1 post per day) for one month.
Email Marketer/ Copywriter-Volunteer
American Marketing Association • 2021 – Present
Utilized different language styles to appeal to different markets. Revised, edited, and proofread content to create well-polished products for clients.
Select Accomplishments:
Created and optimized wide spectrum of email campaigns, promoting all AMA events through Mailchimp, reaching > 7K recipients via email list.
Recognized as valuable team member and “go-to” for ideas on execution strategy and ways to drive campaign performance; provided feedback regarding effective subject lines, headlines, and leads.
CERTIFICATIONS & ACHIEVEMENTS
HubSpot-Inbound Marketing • Customer-Value Optimization • Digital Marketing
Content Marketing • Google Analytics
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