RODRIGO BENETE RIBEIRO

Mobile +55-11-973**-**** admcak@r.postjobfree.com br.linkedin.com/in/rribeiro

EXECUTIVE SUMMARY

Hands-on versatile executive 15 years of P&L management (USD 60+ mln) for startups and mature businesses. Proven leadership in Finance and Marketing & Sales positions.

Successful in developing talents and leading cross-functional and cross-country teams.

Experienced developing new businesses, launching new products and leading operations in Consumer Goods, and Medical Devices and Services at Philips, Johnson & Johnson and IBM and other Fortune 500 companies.

MBA full 2007, Brigham Young University (USA) BS - Electronic Engineering 2001, Universidade Mackenzie.

English, Spanish and Portuguese proficiency.

PROFESSIONAL ACHIEVEMENTS HIGHLIGHT

Growth: Delivered 3-year revenue growth (67% CAGR) at BU by (1) managing channel strategy, (2) optimizing product portfolio, (3) engaging sales teams and (4) rebalancing communications investment.

New Business: ensured sound revenue and healthy EBITDA since 1st year of operations by (1) managing finances strategically, (2) leading negotiation of new deals and (3) promoting excellence of team performance.

People Development: Raised sales team to #1 by implementing SFE Program (Sales Force Effectiveness) and employing performance-based compensation plan.

Alumnus Johnson & Johnson ILDP (International Leadership Development Program), with product launching project performed in New Jersey, NJ.

EXPERIENCE

CORPORATE CLIENTS Jun 2015 – current Sao Paulo, Brazil COUNTRY MANAGER (INTERIN) BUSINESS UNIT DIRECTOR Represented multinational clients in first years of operations in Brazil. Led Business Planning, Business Development, Financial Planning, and other functions, including HR and Compliance.

Managed P&L USD 60+ mln of multinational business in varied industries.

Increase profitability by 30% by optimizing cash-flow, foreign remittances, and investments.

Led over 500 professionals and workers in the execution of massive events (+300.000 participants).

Negotiated major deals (USD 10+ mln) in highly-complex/high-pressure multiple-players projects.

Developed the business plan, importation strategy, tax optimization and distribution models for global multibillion company in the cosmetics/wellbeing industry.

Led the setup of multinational startup in animal biotech. Created the whole settlement plan for Brazil and oversaw the startup in Mexico and Argentina.

PHILIPS Jan 2013 – Jan 2015 Sao Paulo, Brazil

BUSINESS UNIT LEADER GROUPER

Headed the Health & Wellness BU, (AVENT and SONICARE brands). Report to Latin America VP.

Tripled revenue in 3 year by identifying strategic priorities through market assessment and focusing resources on sellout generation, sales team empowerment and point of sales initiatives.

Ensured margins over 40% by driving marketing segmentation, balanced portfolio expansion, channel development and Joint Business Plans with distributors and direct customers.

Drove Purchase Funnel improvement (+5 p.p. Brand Awareness, +10 p.p. Brand Preference) by tackling major gaps with tactical actions and Digital communication campaign.

Directed Medical Marketing tailored for Gynecologists, Pediatricians, Nurses, and Dentists. EXPERIENCE (CONT.)

PHILIPS Jul 2012 – Jan 2013 Sao Paulo, Brazil

SENIOR CATEGORY MANAGER

Led the Oral Care category and the start-up of Power Toothbrushes business including business model designing, channel distribution negotiation, promotional strategy, pricing and positioning, and commercial team setup.

Successfully introduced new category of products by performing competitive analysis to define right channel entry strategy and using consumer research to define communication strategy and message positioning

(including 2 TVC’s, Online campaign and Offline campaign development and production)

In an 8 months period, set up a full operational business with supply chain design, importation lanes setup, global product customization, regulatory register, strategic partnerships, KOL engagement, hiring and training medical promotion team and sales materials development and execution JOHNSON & JOHNSON May 2009 – Jun 2012 Sao Paulo, Brazil MARKETING MANAGER LATAM, Medical Marketing and Demand Generation Managed all marketing resources and activities for Oral Care professionals (USD 37mln opportunity size w/ Listerine and Reach brands). Led 5 managers in Latin America, 3 local managers and 18 reps. Developed new Sales Force Effectiveness (SFE) Program and ROI Assessment Method that were later used as a Global standard.

Developed and implemented strategy based on innovative approach and people development, resulting in market share gain, 20% sales increase and recovering of OTC brand equity in the professional community as

#1 preferred brand

Reduced product rejection index by 50% by building a comprehensive strategy for field representation, including customer segmentation and targeting, and promotional materials optimization

Co-led restructuring committees for HR, Marketing Excellence and Health Care Compliance JOHNSON & JOHNSON May 2007 – Apr 2009 N. Jersey, NJ / S. Paulo, Brazil PRODUCT & ACCOUNT MANAGER

Led marketing strategies and sales efforts for the most important product category in the division. Co-managed the repositioning of “J&J Medical Brasil” Brand (USD 250mln – brand value).

Overachieved sales quota by 25% by targeting strategic customers and enabling sales force and distributors through Added Value Sales technique training

Promoted 18% revenue increase for the whole product category and the immediate acceptance of new product by planning and executing the national launching

Ensured category sales revenue growth by 36% by executing promotional event to key customers and by developing and facilitating access of promotional materials to sales team TELEFONICA Aug 2006 – Dec 2006 Miami, FL

PROJECT LEADER (Consulting project through MBA program) CHEVRON May 2006 – Jul 2006 Miami, FL

PROJECT LEADER (Global Marketing – Summer Job)

IBM Jul 2000 – Jul 2005 Sao Paulo, Brazil

ACCOUNT MANAGER TECHNICAL SUPPORT LEADER

EDUCATION

BRIGHAM YOUNG UNIVERSITY 2005- 2007 Provo, UT

MASTER OF BUSINESS ADMINISTRATION

Received highest merit-based recognition "Hawes Scholars Distinction Award" (based on academic performance, leadership, and ethical standards)

Won merit based full scholarship – Cardon International Sponsorship UNIVERSIDADE PRESBITERIANA MACKENZIE 1997-2001 Sao Paulo, Brazil BACHELOR OF SCIENCE, ELECTRONIC ENGINEER

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