SATISH S. REDDY

Residence: +91-22-217*-**** ~ Mobile: + +919*********/970-***-****

E-Mail:

admbvd@r.postjobfree.com

Assignments in Sales & Marketing / Business Development / Relationship Management with

a high growth oriented organization.

Professional Snapshot

•A proactive leader and planner with nearly 25 years of rich experience in market plan execution, account management, pre-sales efforts, competitor & market analysis and targeted marketing.

•Attained proficiency in Business Development & Corporate Sales activities:

•Breaking new avenues & driving sales growth.

•Establishing brands & bagging breakthrough orders.

•Proactively conducting opportunity analysis by keeping abreast of market trends and competitor moves to achieve market-share metrics.

•Key Account Management for a high satisfaction index.

•Adroit at planning and achieving the sales targets, handling new product launches, managing large distribution network & sales activities in the area: managing, developing, and training the sales team.

•Pursuing Ph.D. with specialization in Retail Sales from NIMS University.

•Demonstrated abilities in brand building, growing brand sales, conducting various product launches & establishing dealer network for same.

•Skilled in handling matters related to Channel Management, Brand Building, Sales Promotion, Market Penetration and Preparation of MIS Reports.

•Proficient in value strategies, value creations through identification of new business opportunities, developing new ideas & services to improve sales and profitability.

•Exceptional leadership, organizational, communication, interpersonal, analytical & problem resolution skills.

Core Competencies.

•DOMAIN SKILLS

•Strategy Planning

•Market Research

•Business Development

•Channel Management

•Sales Promotion

•Distribution Management

•Channel Management

•Brand Building

•Market Penetration

•MIS Reports

•Team Supervision

Strategy Planning

Leading the planning process to achieve company goals and in setting department goals and budgets. Identifying and utilizing available resources outside of the region to aid in the development and execution of company’s business & brand planning.

Market Research

Gathering, analyzing and providing accurate, relevant and timely information based on market research to Management/Agencies for assisting them in making the best recommendations and confident decisions. Interpreting and evaluating information related to sales, P&L, promotional evaluation, competition, general economic trends, and qualitative / quantitative research.

Business Development

Planning & executing key targeted marketing plan in order to reach important customer segments which help achieve different business plan. Maintaining relationships with strategic business partners and key accounts. Evaluating customer satisfaction and loyalty parameters. Executing ethnic and other key targeted marketing plan in order to reach important customer segments.

Channel Management

Appointing new channel partners, analyzing the ROI & business plan. Preparing for their incentive slabs, effective incentive programs and incentive trips for the channel partner. Planning for the dealer’s shop layout, media planning for the channel partner. Allocating the target, closely monitoring and analyzing the sell trends of all channel partners. Implementing various training seminars for the channel partners so that they can understand the products and materials.

Sales Promotion

Conducting promotional activities like special pricing, incentive programs, sales contest for channel partners to reinforce the image of the company in front of consumers. Planning and implementing new promotional strategies to increase the top of the mind recall. Conceptualizing and initiating customer retention strategies. Reviewing & interpreting the competition & market information especially in relation to the pricing and new product launch.

Feb 17 -To – Till Date. Green valliey Ind.Ltd., as AGM Sales

Notable Highlights

•Handling the Area of NE: -Upper Assam / Arunachal Parades & Lower Assam /Mizoram /Agartala & B V

Handling a team, which consisting of 9 SO/SSO Tec.3 no’s 4 ASM & 1Sr. Manager

•Handling of Institutions & Appointment New Distributors’ /Super Stockiest & SP.

•Planning & achieving the Target.

•Handling of technical team

•Conducting meets of consumer /traders &dealers.

Achievements

Took the Nos from low to high Bases (1200mt to 6000Mt)

Appointed New SP in SounitPur. & Darang distric

Activated Inactive dealer to Active dealer in SounitPur.

Opened new area Like NLP/ Shilapather &Pasighat.

New Area like Darang was operated and the sales from 150 mt went up to 500 mt per month.

Old Outstanding was cleared and the DSO from 54 days was brought to 31 days

In Guwahati New Dealers appointed.

The Dealers brought into the Max fold. (who were doing the no’s but stopped working)

New areas like west Garo hill was activated and the sales of 1000 mt. was brought from 3 dealers (against advance payment)

Activity was cared timely due which the awareness and the sales started picking up.

The productivity of the team was increased.

The sales of Guwahati were increased from 4000mt to 6000 mt per month.

The Dealer visited was increased as it was once in the month.

More involvement of SP in the area.

The sales team were Trained by me on various subject (like objection handling /sales closing tech etc)

Handling Govt Contract like BRO /NH/Govt sites in NE

•

Career Recital

June ’16 -To – Till Dec 16 HEIDELBERG CEMENT (ZUARI CEMENT.Ltd.), as. Sr Manager Sales

Notable Highlights

•Handling the Area of south Maharashtra Konkan belt Satra Sangli, Karad

Handling a team, which consisting of 4 SO/SSO Tec.1 no’s

•Handling of Institutions & Appointment New Distributors’ /Super Stockiest & SP.

•Planning & achieving the Target.

•Handling of technical team

•Conducting meets of consumer /traders &dealers.

Achievements

Appointed new dealers

Increase Trade Business by increasing the retail outlets

Reduced the outstanding by putting credit check.

Had cracked the contract with NH

Nov’15 -To – Till March ‘16 Green valliey Ind. Ltd., as Assist. General Manager Sales

Notable Highlights

•Handling the Area of NE: -Upper Assam / Arunachal Parades & Lower Assam

Handling a team, which consisting of 9 SO/SSO Tec.3 no’s 4 ASM & 1Sr. Manager

•Handling of Institutions & Appointment New Distributors’ /Super Stockiest & SP.

•Planning & achieving the Target.

•Handling of technical team

•Conducting meets of consumer /traders &dealers.

Achievements

Took the Nos from low to high Bases (1200mt to 3000Mt)

Appointed New SP in SounitPur. & Darang district

Activated Inactive dealer to Active dealer in SounitPur.

Opened new area Like NLP/ Shilapather &Pasighat.

New Area like Darang was operated and the sales from 150 MT went up to 500 MT per month.

Old Outstanding was cleared and the DSO from 54 days was brought to 31 days

In Guwahati New Dealers appointed.

The Dealers brought into the Max fold. (who were doing the no’s but stopped working)

New areas like west Garo hill was activated and the sales of 1000 MT. was brought from 3 dealers (against advance payment)

Activity was cared timely due which the awareness and the sales started picking up.

The productivity of the team was increased.

The sales of Guwahati were increased from 4000mt to 6000 MT per month.

The Dealer visited was increased as it was once in the month.

More involvement of SP in the area.

The sales team were Trained by me on various subject (like objection handling /sales closing tech etc.)

Dec’12 -To – 0ct ‘15 Gujarat Foils Ltd., as General Manager Sales (Consumer Product Division)

Notable Highlights

•Handling the Area from Goa to Rajasthan (Western/south Region)

Handling a team, which consisting 8 SO/SSO 3 ASM 1 RSM.

•Handling of Institutions & Appointment New Distributors’ /Super Stockiest

•Handling MT

•Planning & achieving the Target.

July’ 10 Till Nov 2012 with AKZONOBEL INDIA LTD AS BDM (Consumer Product Division)

Notable Highlights

•Handled the area CENTRAL MUMBAI /NAVI MUMBAI /Thane

•Led a large team of consisting 8 SO/SSO 1 APH.

•Conceptualized and planned sales and P & P and achieved the target.

•Handling of contractors & Tie-up with new contractors’

•Planning & achieving the Target.

•Handled key projects like Godrej in kalyan

•Handled Hiranadandi builder Thane

•Handled Poddar Builders in Baladapur

•

.

Mar’02- Mar’09 with Hindalco Industries Ltd., Mumbai as Manager-Consumer Product Division

The Growth Path:

Mar’02-Aug’09 Product Manager-Consumer Product Division

Aug’09- Senior Manager-Birla Cooper Division

Role:

•Managing complete distribution of South & West regions for Fresh Warp Aluminum Foils and Aluminum Containers. (SRC)

•Handling Modern Trade All India as well as 35 distributors for the regions of Mumbai, Maharashtra (Pune, Nasik, Sangli, Kolhapur, Aurangabad, Solapur, Akola, Amravati and Man mad), Chandpur, Nagpur, Goa and Ratnagiri, South India and part of MP (Raipur).

•Overseeing the Distribution Network, Planning & Implementation of distribution plan, develop assigned territories & secondary chain Supervise & Guide a distributor's sales team Secondary & primary sales targets achievement, Sales forecasting, monitoring and controlling the product.

•Looking after the distribution, SKU wise collection, Monitor and analyze daily retail sales data Conduct training program for distributors on market hygiene and for their sales team. Ensure effective implementation of sales promotion and utilization of budget.

•Maintaining proper inventory at distributor & retail level.

•Resolving customer & distributors grievances ensure effective merchandising & develop new customers Collection & reporting of market intelligence, Planning & implementation of necessary counter measures.

•Developed new brands and successfully launched them.

In Birla Copper Division:

•Key Clients Handled: BHEL Polycab, Bharat Bijli Ordinance, Fenolex and many others.

•Handling all the top clients such as Ordinance factory, BHEL, Poly Cap Wires Fenolex, Bharat Bhilji Suzlon Energy, Indian Smelting.

•Managing logistic part i.e. finalizing transporters in terms of rate and various other aspects.

•Handled different types of copper wires from 8mm to 16mm, copper cathodes and copper bars.

Notable Highlights

•Successfully over-achieved the target on a constant basis.

•Handled major key accounts like Big Bazaar, D’ Mart, Reliance Tata and Supper Market.

•Efficiently managed a business of Rupees 20 Crore.

•Supervised House Foil, SRC and New Products Development (Hair Foil).

May’00-Feb’02 with Cargill India Ltd., Mumbai as Sr. Sales Officer

Notable Highlights

•Achieved the highest target and was appreciated by the Managing Director for the same.

•Established contacts with all the retail outlets and handled the accounts of retailers and distributors.

•Managed products like ATTA, Oil & Salt.

Mar’95-May’00 with Godrej Pillsbury India Ltd., Mumbai as Sr. Sales Officer

Handling sales of West Maharashtra as well as the depot.

Notable Highlights

•Received the award of the Best Seller.

•Achieved the Best CRM Award.

•Successfully handled accounts of Retailers, Wholesalers and Semi wholesalers & Food Co. and products like Atta, Oil, Vanaspati, Cake mix Tamotopuri and Green Jaint.

Feb’90-Aug’95 with Eureka Forbs Ltd., Mumbai as Sales Representative

Notable Achievements

•Achieved record sales and was conferred as a Silver Card Certificate (i.e. Silver Circles Member) and also having a regular check D.A.R.

• Qualified 4 times for the Sliver Circle Club.

•Some of the products handled are Vacuum Cleaners, Aqua guard, etc.

May’85-Jan’90 with Bharat Petroleum, Mumbai as Purchase Assets

Handling purchase, floating tender in steel and cement as well as other office work.

Notable Highlights

•Showed proficiency in floating of Tenders, dealing with vendors and also managing the same.

Academia

MBA in Marketing from Indian Institute of Management Studies & Research affiliated to NHSC, Sion in 2009.

B.Com. from Mumbai University in 2003.

D.M.M. from Wilinkar Institution of Management Studies in 1999.

IT Skill Set

•Well conversant in Windows (98, 2000, XP, NT), MS Office and PowerPoint.

Trainings Attended

•"Managing Trader Channels" by NIS (NIIT) for 6 Days

•"Self-Analysis & Development" by Mr. Vital Nayak, VP HRD, Godrej Pillsbury Ltd.

•"Problems Solving Analysis" by Mr. Dhahiya, HRD Manager, Godrej Pillsbury Ltd.

•"Total Quality Management "by Mr. Vyas, Eicher Consultancy.

•Presentation Skill by A. Roy H.R. Head.

Personal Details

Date of Birth: 13th November, 1968.

Address: Flat No.301/8B, 'Shirish' Co-Op. Hsg. Soc. Ltd., Vasant Vihar, Thane – 400601.

Language Proficiency: English, Hindi, Tamil, Marathi

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