Sales Executive Director

Marian Volinek

Austin, TX ***** 847-***-****

admbgv@r.postjobfree.com www.linkedin.com/in/marianvolinek

Executive Director Sales

Organize Sales Operations & Exceed Revenue Targets

Proven leader in sales and marketing with multiple domestic and international hotels from luxury to full and limited-service brands. Demonstrated ability to lead distressed, newly renovated, and transitioned hotels by assessing immediate needs including staffing, deployment, and budgets. Skilled at implementing detailed programs and roadmaps to success while maintaining close relationships with owners and shareholders. Expertise includes:

Strategic Development Training & Mentoring Ownership & Customer Relationship

Transforming Distressed & Transitioned Hotels

Professional Experience

HILTON WORLDWIDE CORPORATION HEADQUARTERS, McLean, VA 2014 - 2020

Area Director, Sales & Marketing Task Force

Directed, scheduled, and supported team of 6 and advanced Hilton owned / managed hotels through brand transitions. Served as director of sales and marketing for hotels in need and onboarded newly appointed directors of sales, catering, and events. Oversaw individual hotel properties’ sales and marketing budgets of $5M+ annually. Worked alongside properties’ general managers, ownership, area vice presidents and regional senior directors while on assignment. Also, provided strategic plans to improve profitability and market share for assigned hotels.

Increased room revenue 10% year over year by initiating sales structure, boosting awareness in key markets, and defining long term and short-term business plans.

Accelerated group room revenue 15% and received overwhelming accolades from hotel general managers with each assignment. Added 6 team members to task force department, assigned team to hotels in need and served as director.

Transitioned and transformed 35 + hotels including Diplomat Beach Resort, Parc 55, Hotel Del Coronado, Hilton Mississauga Canada, Hilton Los Cabos Beach & Golf Resort, Waldorf Astoria Beverly Hills, Caribe Hilton Puerto Rico, Hilton Aruba Resort & Casino, DoubleTree Magnificent Mile, Embassy Suites Washington DC

Generated $50M in revenue by educating regional teams on market assessments, business development, and project management for strategic initiatives and promotions.

Achieved 100% of goals and objectives through collaboration with key partners, senior vice presidents, area vice presidents, and ownership to structure resources and activities of hotels’ sales team.

Director, Sales Task Force

Reported to vice president of sales and marketing, spearheaded creation of new role as subject matter expert to troubleshoot, identify, and fix issues through special projects related to sales, catering, and events for full-service hotels. Evaluated and accessed sales, catering and events, skill level, markets, and goals. Trained and mentored newly appointed director of sales and marketing for 3 months during weekly conference calls.

Advanced lead conversion 10% by ensuring standards where in place and by conducting internal audit of departments’ best practices.

Reduced sales and marketing expenses up to $500K year on year by crafting detailed monthly calendar and outlined remaining budget and expenses. Established best practices to improve department expenses, revamp marketing campaign, and cut unnecessary overtime.

Generated 4% ROI in key transient markets by pioneering monthly marketing efforts through weekly meetings, analyzing strategies, and promoting weekends and holidays.

Marian Volinek admbgv@r.postjobfree.com Page Two

HILTONS OF O’HARE, Rosemont, IL 2010 - 2014

Area Director of Sales & Marketing

Reported to vice president of sales and marketing. Managed and developed newly formed consolidation of 12-person sales team that represented Hilton Chicago O’Hare Airport and newly rebranded and renovated Hilton Rosemont totaling 1.1K rooms. Also balanced workload and revenues of 2 hotels under separate ownership. Monitored all aspects of marketing, including brochures, packages, grand opening events, and monthly newsletters. Coordinated monthly and quarterly sales and marketing reviews with hotel general managers and owners.

Recruited, developed, and motivated new sales team resulting in 4 promotions and 2 Circle of Excellence awards.

Achieved 127% combined RevPAR Index by capitalizing on weekday pricing and restricting discounts that accelerated average daily rate and occupancy.

Exceeded annual food and beverage revenue budget 17% by enhancing banquet menu pricing and launching upsell program among catering and events team.

Surpassed group room revenue 4.5% by uncovering new business through aggressive team selling approach.

HILTONS OF CHICAGO, Chicago, IL 2004 - 2010

Director of Sales

Reported to area director of sales and marketing and recruited sales team of 17 people to represent 6 hotels including Hilton Chicago, Palmer House Hilton, Hilton Chicago O’Hare, The Drake, Conrad Chicago, and Embassy Suites Lakefront, totaling over 5K rooms. Taught and unified group sales manager, business travel, and group tours department.

Enhanced revenue 15% and chaired all team strategies to impact short term business and developed action plans, goals, and redeployment of markets.

Expanded customer awareness of 6 properties’ features and sales team’s ability to serve customers’ needs through 1 representative by solicitation, sales mission, and cross-marketing initiatives.

Additional Roles

DOUBLETREE BY HILTON CHICAGO NORTHSHORE, Skokie, IL, Director of Marketing

HILTONS OF CHICAGO, Chicago, IL, Director of Event Sales Center

THE PALMER HOUSE HILTON, Chicago, IL, Director of Sales

HILTON CHICAGO O’HARE AIRPORT, Chicago, IL, Director of Sales & Marketing

THE PALMER HOUSE HILTON, Chicago, IL, Senior Sales Manager

Certification / Education / Professional Development

Certification, Hospitality Digital Marketing, Cornell University, Cornell, NY

Graduate, Echols Hotel School, Chicago, IL

Associate in Applied Science (AAS), Hospitality Management, Harper Community College, Palatine, IL, Completed business / hospitality management classes

Delphi FDC

Value Selling

SalesBoost

Presentation

Negotiations

Marketing

Awards / Community Affiliations

Hilton’s Circle of Excellence (COE), Sales Team of the Year recipient, awarded 3 consecutive years

LUNGevity Annual Fund Raiser - generated $2K and achieved highest donation contributions for 2 straight years

Contact this candidate