Colleen E. Cash

Richmond, Virginia, United States

admaqf@r.postjobfree.com 804-***-****

linkedin.com/in/colleencash

Summary

Experienced Digital Marketing and Project Management Professional with a demonstrated history of working in the marketing and advertising industry. Skilled in Search Engine Optimization (SEO), E-commerce Optimization, and Digital Project Management.

Experience

Jr. Digital Project Manager

TPN

Oct 2019 - Aug 2020 (11 months)

• Provide end-to-end ‘hands-on’ project management of both small and large-scale projects; From initial scoping phase, through planning, estimating and budgeting, scheduling, design and development, and full implementation

• Scoping digital projects; Understanding their requirements and generating accurate documentation, including creative design briefs, functional specifications and site maps

• Delivering operational excellence; With the ability to anticipate potential issues and dependencies, highlight project risks, and manage to change business and technical requirements by effectively suggesting solutions or contingency plans at the appropriate stage of projects

• Authoritative and efficient; Ability to direct and lead others confidently and have tough conversations with the team

• Analytical with great attention to detail; Ensuring consistent improvement in the quality of output

• Developed and implemented multiple status reports for the respective teams, internally and with clients.

• Provide project management support on all new business activity Assistant Account Executive

TPN

May 2019 - Oct 2019 (6 months)

• Provide creative direction for teams in terms of paperwork which clearly outlines program objectives, hours allocations, due dates, and overall deliverables

• Work with internal teams to develop national promotions and retailer quarter turns across various brands

• Assist in the development, management, and execution of client programs. This includes leading brainstorms,

timeline and budget developments, creative approvals, and print/digital vendor management.

• Developed, maintained, and led a quarterly meeting with all members on the account team. This included

process updates, team updates, and program updates on the national and retailer level. Ecommerce Manager

Colleen E. Cash - page 1

AVAIL Vapor

Apr 2018 - Apr 2019 (1 year 1 month)

AVAIL is the largest e-liquid manufacturer on the east coast with sales through 100 retail locations and e-commerce. I was hired to manage the availvapor.com e-commerce site with responsibility for UI/UX, development, and maintenance. The site’s ecommerce functionality is built on Magento 2, ShipStation, Lightspeed POS, and Batchmaster Inventory Software. In this role I co-led a full site redesign to improve front-end functionality, content placement, and overall layout and design, working with consultants and developing in Magento 2.3, HTML/CSS, Bootstrap, JavaScript, and Adobe suite (Illustrator, Photoshop, Dreamweaver). I use Hotjar On Page and Google Analytics to collect data to inform web strategy.

My other work includes coordinating with internal teams (retail, marketing, IT) on special projects

(campaigns and promotions, new product launches, rewards system implementation) and improving e-commerce workflows to improve our efficiencies. I'm also responsible for keeping up with tobacco industry regulations to ensure compliance with FDA regulations. Graphics and Webmaster - U.S. Army CASCOM G6 ITSS Contract Caelum Research Corporation

Jun 2017 - Apr 2018 (11 months)

I was assigned to maintain and enhance the official sites for the U.S. Army Transportation Corps., Ordinance Corps., the Army Women's Museum, and Army Logistics University, coordinating with various teams on a regular basis. These projects included design and creation of graphics (event banners, buttons, icons, backgrounds), fulfilling site redesign requests, design of page layouts and animations, image manipulation, and development in Dreamweaver. I also ensured sites met compliance requirements including WCAG 2.0, W3C's Accessibility Guidelines and ADA. Jr. Graphics and Webmaster - U.S. Army CASCOM G6 ITSS Contract Raytheon

Aug 2016 - Jun 2017 (11 months)

Converted from Raytheon to Caleum after one year on Government Contract. I was assigned to maintain and enhance the official sites for the U.S. Army Transportation Corps., Ordinance Corps., the Army Women's Museum, and Army Logistics University, coordinating with various teams on a regular basis. These projects included design and creation of graphics (event banners, buttons, icons, backgrounds), fulfilling site redesign requests, design of page layouts and animations, image manipulation, and development in Dreamweaver. I also ensured sites met compliance requirements including WCAG 2.0, W3C's Accessibility Guidelines and ADA. Marketing Manager

CreativeMktGroup

Mar 2016 - Aug 2016 (6 months)

At CreativeMKT I contributed to establishing the new agency as a formal business including legal filings for business licenses and registering the firm with the SEC in addition to establishing their brand identity and initial social media presence for Facebook, LinkedIn, and Twitter. Colleen E. Cash - page 2

I worked on client projects including web UI design, SEO content development, keyword research, competitor analysis, on-page optimization (metadata, head tags, etc.), and contributing to web analytics reporting using Google Analytics, Twitter Analytics, and Facebook Page Insights to recommend strategy based on data. I also developed and managed client marketing budgets and advised on organic optimization, blog implementation, paid search, and quality link-building. Front End Web Developer

Redmond Creative

May 2015 - Oct 2015 (6 months)

At Known Creative my role included design and development of responsive web pages using advanced JavaScript and HTML5 techniques/frameworks, collaboration with a graphic designer to support large design projects, customizing WordPress templates for clients, and writing documentation and delivering training to both internal and external users.

Freelance Graphic and Web Designer

Aug 2013 - Feb 2015 (1 year 7 months)

As a freelancer I met with private clients to understand needs, which included graphics for products, logos, mascots, product packaging, icons, etc. I also implemented WordPress templates with customizations including PHP work.

Education

John Tyler Community College

General Studies

2010 - 2011

Midlothian High School

High School Diploma

2006 - 2010

Licenses & Certifications

Security+ (SY0-401) - CompTIA

Lean Six Sigma - Raytheon

Magento 2 Solutions Specialist - Magento, an Adobe Company Skills

Digital Marketing • Project Management • E-commerce • Front-end Development • Web Development

• Marketing • Network Security • Graphic Design • SEO • Web Analytics Colleen E. Cash - page 3

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