ANDRÉ MEDEIROS

São Paulo, SP +55-11-9-964*-****

admad1@r.postjobfree.com https://br.linkedin.com/in/andreluismedeiros BUSINESS MANAGEMENT EXPANSION PROJECTS TURNAROUND Qualification Summary

Executive with over 18 years of experience leading projects in retail and distinct distribution channels within leading companies in their segments, as: ABN Amro Bank, TrendFoods, Compass, Subway Raízen e Braugarten.

Management and leadership of turnaround projects and business transformation for EBITDA growth, from strategy development to execution. 360 knowledge in retail including operations, products, finance, marketing, expansion and category management.

Strategic thinking, result oriented towards short and long term goals. Ability to negotiate and communicate with all different hierarchical levels and with different cultures. Professional Experience

Grupo Braugarten, (São Paulo, SP) 05 /2018 - 06/2020 Restaurant chain in the concept of “Casual Dining" with sales of approximately R$50 mi/year. CEO (Reporting to Board of Directors) - Team of 300 individuals (4 direct reports) Main roles:

● Implemented turnaround including corporate governance, Board structuring, operations and brand positioning, contributing to an increase in profit margin from -19% to 2,4% (R$ 8 mi in 2 years);

● Created and developed brand positioning, digital marketing strategy and growth hacking plan, leading to an increase of gross sales in 17% (R$ 10 millions);

● Lead restructuring of operational processes that led to a 6pp gain in product profit margin and an increment of 9% in gross operating profit (R$ 2,1 milhões);

● Reduced operating and administrative costs, through OBZ methodology, in a total of 19,6%

(R$5mi/year);

● Structured Corporate Governance, with compliance of certified external auditors, and implemented 100% of back office processes through SAP;

● Developed Procurement department organizing portfolio of R$ 20mi/year, besides improving cash flow by delaying the average time of payment from 15 to 45 days;

● Promoted cultural change of the company without increasing turnover indicators; 70% of original staff was maintained.

● Set up the organization for sale, including M&A consultancy, valuation and due diligence, resulting in the evaluation of assets in 8,5x its EBITDA along with two proposals for business acquisition. Grandvision, (São Paulo, SP) 04 /2017 - 05/2018

Global retailer in the optics segment with over 90 stores in Brazil and approximate sales of R$100 mi/year Franchise Director (Reporting to CEO) - Team of 20 individuals (4 direct reports) Main roles:

● Led change management to transform the chain of own retail stores into a predominant chain of franchisees (90%) in two years;

● Consolidation of new company culture and DNA through the opening of 49 new franchisees in the second semester of 2017, composing 54% of the chain of franchisees;

● Led business negotiations for the expansion and opening of new stores, signing 51 contracts and obtaining R$ 2,5mi in franchisee fees and royalties;

● Developed recruiting process and scorecard to qualify the ideal franchisee profile for the company;

● Optimized store implementation processes by 40%, enabling the opening of 30 new stores in 45 days.

Raízen Energia Shell Select (São Paulo, SP) 06 /2015 - 12/2016 Convenience store chain chain in Shell gas stations with over 1000 units and sales of R$1,2 bi/year. National Head of Operations and Franchises

(Reporting to VP of Sales) - Team of 30 individuals (4 direct reports) Main roles:

● Business transformation through the promotion of turnaround practices at a strategic and operational level to obtain a profitable and lean store chain able to undergo accelerated growth and double its size in 5 years (EBITDA R$258 mi);

● Restructured operations and created trade marketing plan responsible for R$ 62 mi/year in sales;

● Reformulation of food service categories that led to a gain 8% gain in product mix from 12% to 20%;

● Led implementation of training platform that had 45% penetration in the entire chain within 4 months;

● Managed corporate governance of POS software for stores, improving service (99% performance with 40% FCR), besides an increase in 20% penetration in the use of authorized software; Subway Franchise World Headquarters, LLC, (São Paulo, SP) 10 /2014 - 05 /2015 General Manager Brazil

(Reporting to LATAM Director) - Team of 100 individuals (30 direct, 53 indirect reports and 13 master franchisees) Main roles:

● Managed a chain of 1.700 franchisees with annual sales of R$1,8 bi / year;

● Orchestrated expansion programs, together with Master Franchisees, resulting in the inauguration of 373 new stores during the period;

● Structured training and development programs that increased in 30% adherence;

● Redefined processes, obtaining 20% reduction in lead time in the implementation and opening of new stores.

Negotiis Varejo e Canais de Distribuição, (São Paulo, SP) 04 /2012 - 09 /2014 Startup specialized in retail and distribution channel performance with sales of R$500 k/year. Head of Operations - Structuring of Retail Channels - Partner Main Projects:

● Client: HOLCIM Cimentos - Developed and implemented trade marketing strategy (“sell in”) together with vendors, leading to an increase in 135% in sales;

● Client: BRENNAND Cimentos - Created and executed relationship programs with vendors (Nacional Cement) with focus on repositioning brand and increasing customer loyalty;

● Client: MELTEX AOY - Developed franchise platforms for the chain (including expansion strategy), based on soccer theme stores (Grêmio Mania e Academia Store) ;

● Client: LAVAZZA Cafés Especiais - Planned and structured company market entry in Brazil for the specialty coffee chain Lavazza Espression, including market analysis and definition of strategic partners for the endeavor;

● Client: Piadina Romagnola - Created business plan and developed franchise platform for the brand;

● Led the creation of RPM (Retail Profit Model), Category management software for retail companies. Compass Group - GRSA Brasil, (São Paulo, SP) 02 /2009 - 03/ 2012 World leader in food service, present in more than 50 countries and with sales of R$ 4 bi/year Executive Manager Retail (Travel Retail and Business & Industry Divisions)

(Reporting to CEO) - Team of 27 individuals (4 direct and 23 indirect reports) Main roles:

● Managed the retail channel with 220 stores spread across bus stations, airports and business complexes with foot traffic over 2.000 people per day, considering 37 brands (bars, cafeterias, fast food, restaurants and convenience stores) with sales over R$ 440 mi / year;

● Recovered decrease in performance with a gross sale growth of 50% within 3 years;

● Promoted actions and new strategies in trade marketing that resulted in R$ 2 million in sales above the forecast and an increase of 30% in the average ticket, besides a ROI of 6 to 1 (six reais of sales for every real invested) in the “sell in” and “sell out” actions;

● Implementation of new business categories, with a 5% gain in profit margin and 2% gain in the consolidated bottom line.

● Led business negotiations and strategic meetings with key accounts, generating a total of R$ 3,6 million in revenue originating from “Ponta de Gôndola / UpFront” deals;

● Reduced the COGS (Cost of Goods Sold) in the units, obtaining a savings of 3% (R$ 4 mi/year); Grupo TrendFoods - Holding by Grupo China in Box e Gendai, (São Paulo, SP) 05 /2005 - 10/2008 Group specialized in fast-food, restaurant and delivery services in Brazil with revenues of R$ 400 mi/year. Trade Marketing and Expansion Manager

(Reporting to CEO) - Team of 12 individuals (4 direct and 8 indirect reports) Main roles:

● Redesigned the brand and marketing strategy to obtain an increase in 12% in volume of sales and 6% in volume of clients;

● Elaborated and implemented the market plan and the expansion plan for the retail chain China in Box in Mexico;

● Led the expansion project, realizing the implementation of 23 new stores and mapping the potential of another 80 stores;

● Redefined actions within business intelligence and market intelligence in the Group to include ad hoc research and implement geomarketing and data mining systems. ABN Amro Bank/ Banco Real, (São Paulo, SP)02 / 2002 - 03/ 2005 Commercial retail and investment bank with headquarters in Amsterdam Digital Channel Manager - Retail (Reporting to Executive Director) - Team of 2 individuals Main roles:

● Managed trade marketing projects (sell-in and sell-out), channel activation, that led to 40% increase in the internet banking user base (1 million registered clients);

● Acted in the development of the new internet banking channel with responsibility for a 45% increment in the volume of on-line transactions (average of 7 million/month), and increase in 25% in volume in financial terms.

Academic Experience

● International MBA in Marketing at Ohio University e FGV (2004)

● Graduation in Business and Administration, with Marketing Emphasis at USJT (1998)

● Fluent English and Advanced Spanish

Courses and Workshops

● Data mining: Dataquest, ACL for Windows, Business Objects, Seagate Info, SPSS e WebTrends.

● Access, Excel Avançado, Power Point e Ferramentas de BI

● Geomarketing: MapInfo Professional.

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