Navdeep Sharma

H.No.****P Sector ** Gurgaon Haryana -122001, India 813******* adma4b@r.postjobfree.com S R . M A N A G E R - M O B I L E M A R K E T I N G - A P A C

Overall, 7 years of experience in Digital Marketing

Mobile acquisition/performance marketing App store optimization, traffic monetization. Skills Summary

Affiliate Marketing

Media Buying

DSP

Client Servicing

RTB/Prebid

Programmatic Buying

SSP/Ad Exchanges

Traffic Monetization

Mobile Marketing

Employment History

OPTIMISE SEA (Gurgaon, India) Sr. Manager Mobile Marketing APAC 04/19 – Present OPTIMISE SEA (Gurgaon, India) Manager Mobile Marketing APAC 04/14 – 31/19 OPTIMISE (OMG) SEA (Gurgaon, India) Senior Service Delivery Consultant 04/13 to 03/14 OPTIMISE (OMG) SEA (Gurgaon, India) Service Delivery Consultant 08/12 to 03/13 DLF PRAMERICA. (Bathinda, India) – Associate sales manager 02/10 to 07/10 ASJ WEB PVT. LTD (Gurgaon, India) – Marketing Executive, 02/09 to 01/10 Education & Certifications

Engineering Mendel University in Brno, Czech Republic (Europe) 2012 PGDM (MBA) . Institute of Marketing & Management, New Delhi, 2009 B.Sc (Science) Punjab University, Chandigarh, India 2006 Professional Experience

OPTIMISE MEDIA APAC. AUGUST 2012 – PRESENT

Expanding publishers and affiliate database and maintaining partnership with existing clients.

Manage campaign and offer to increase acquisition rates and overall revenue.

Co-ordination with configuration and operation team members to ensure smooth operations of the campaigns.

Manage regular contact with reputed advertisers/Digital Ad agencies regarding campaign optimization, Price Negotiation, growth strategies and to review campaign performance and ROI to increase conversions.

Working with high level of direct advertiser’s such as Grab, GCash, Uber, Agoda, Expedia, Tokopedia, Lazada, Zalora, Pegipegi and agencies M&C Saatchi, Dentsu, iProspect, Mindshare and many more in every vertical like Travel, Ecommerce, Insurance, games etc.

Collect and maintain the reports on daily basis, weekly and monthly basis related to campaigns.

Market research to identify latest trends in the Internet space and leverage it in finding new opportunities for the business development.

Working knowledge of SSP’s, DSP’s Private exchanges, Prebid, Ad technology.

Media buying and planning, through Premium DSP’s (DV360, Appnext, PocketMath, Leadbolt, Voluum), RTB, Native platforms (Outbrain, Yahoo Gemini) Social Media Paid Marketing

(Facebook) and SSP’s (Smaato, Rubicon, Mopub).

Certified from the industry leaders such as The Trade desk, MediaMath & Google.

Working knowledge of all third-party trackers and tools like Appsflyer, Adjust, Apsalar, Kochava, Google Analytics Tune, Impact Radius.

Natural ability to drive commercial success. Up to date in latest trends in the digital marketing. Navdeep Sharma

Résumé, Page Two Available for Relocation

Professional Experience, continued

DLF PRAMERICA. FEB 2010 – JULY 2010

Recruitment of advisors.

To motivate the advisors.

Search new market area.

Organizing the monthly meets and events for the advisors. ASJ WEB PVT.LTD FEB 2009 – JAN 2010

In charge of sales of Web-products (online catalogs).

Promotions activities & marketing activities.

B2B sales to Small & medium scale enterprises.

Build strong relationship, Provide after sale service. Project Highlights

Google Ads Display Certification, Optimize your Display & Video 360 campaign

(Google Certified)

Google Analytics Certified

Certificate of Mastery in Programmatic by MediaMath

The Trade Desk Certifications on Data Driven Planning & Marketing Foundations

Training on Appsflyer Products, Mobile Attribution & Marketing Analytics (Appsflyer Masterclass Certified)

Supply Chain Management certificate from Infosys Brno (Czech Republic)

Live project of study on Antidiabetic Segment Drug in India and Identify the gap between their Demand –Supply ratio for IOL Chemical & Pharmaceutical, Ludhiana.

Designation: Research Analyst

Responsibility

Generation of database in IOL Chemical & Pharmaceutical as per aforesaid PROJECT objective.

Personal Details

Date of Birth: 06th Jan 1985

Languages: English, Hindi, Punjabi,

Marital Status: Married

Driving License: (a) Indian valid till

2024

Strength: Have positive attitude.

Always eager to learn new things

Can work under pressure, I am flexible and

can adapt quickly

Computer Skills

MS-Office 2013

Windows Vista/XP/08/10

Basic HTML knowledge

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