Erica Stuart 408-***-****

adm9zc@r.postjobfree.com

www.linkedin.com/in/ericastuart77

Dynamic, results-driven marketing professional with outstanding success managing new and existing marketing programs. Detail-oriented and creative, possessing strong communication, organization, presentation and interpersonal skills. Proven leadership launching new products, teams and devising effective advertising campaigns A REAS OF E XPERTISE

Marketing Strategy

Corporate Communications

Public Relations

Industry Analysis

Marketing Operations

Trade Shows

Digital Marketing

Social Media

Writing

Event Planning

Sales Training

Team Leadership

P ROFESSIONAL E XPERIENCE

Director of Marketing March 2020 – Present

ACP COMPOSITES, Livermore, CA

Developed and implemented ACP’s first Marketing plan, annual budget and KPI’s. Manage all aspects of the marketing strategy from initial concept, creative development and copywriting, execution, analytics and reporting of metrics.

• Responsible for all email communications including creative direction, copywriting, promotion and audience segmentation.

• Coordinate with e-Commerce manager to market webstore and retail products.

• Build and optimize digital marketing programs through digital ad management, social media, Facebook ads, YouTube ads and blog. Manage and maintain all channels.

• Monitor and drive performance of SEO/SEM, topic-specific keyword strategies.

• Develop and maintain web analytics, Google Analytics, and all reporting. Use report data to identify further opportunities and update current ones.

• Monitor performance across all eCommerce marketing initiatives. Adjust activities as needed according to effectiveness and efficiency.

• Responsible for seeking out relevant forum and industry associations to join and monitor.

• Create, develop and coordinate all internal and external marketing/branding materials.

• Utilize company outbound marketing platform (Hubspot) to generate all email marketing, newsletter and social media campaigns.

• Manage all aspects of various Trade Show events, pre-show and post-show marketing. Maintain booth and all relevant marketing materials.

• Work with sales team by providing marketing collateral, sales scripts and templates, lead generation, how-to videos, customer success stories and other support materials.

• Manage all updates and enhancements to the website. Vice President of Marketing Co-Founder January 2018 – March 2020 WHIMSTAY, Walnut Creek, CA

Developed initial concept, target market and business opportunities for discounted vacation rental start-up business as member of three-person founding team. Grew business to 12 employees and two offshore contractors.

• Created and implemented corporate branding strategy including identity, logos and assets for all mediums.

• Established brand presence and built social media community from scratch. Executed on-going-voice behind Insta and FB and partnered with 100+ travel influencers to follow and promote Whimstay.

• Developed direct marketing campaign and tactical execution, directed to consumers and property owners.

• Partnered with executive team for strategic planning for business growth and collaborated sales and technology leaders to build product development models.

• Authored comprehensive-marketing and sales materials and social media content to establish brand to industry stakeholders, investors and customers.

Erica Stuart adm9zc@r.postjobfree.com Page 2

• Partnered with sales-to build inventory of rental units from 0 to 14,000+ properties, across the US and Mexico.

• Increased customer monthly retention by 45% by creating and developing push notification messages three times per week to highlight available properties for next 10 days utilizing Mixpanel technology.

• Oversaw four national tradeshows annually; developed materials, booths, collateral, contracts, site operations for shows with between 500-2000 attendees resulting in increasing property inventory by 5,000 units.

• Designed office environment to demonstrate brand experience for employees, clients, partners and investors.

• Collaborated with developers to address product functionality quality control, testing through customer surveys and feedback analysis.

Senior Marcom Manager November 2006 – February 2010 SERIOUS MATERIALS, Sunnyvale, CA

Designed and executed marketing programs that increased company visibility and multiplied sales opportunities and leads for provider of high-tech energy reduction building materials and services for commercial developments.

• Developed and executed marketing strategy for channel, co-op and partner marketing programs.

• Built and managed 12-employee team to implement programs including web marketing, websites and email.

• Planned, implemented and analyzed lead generation programs; wrote content and worked with team to implement strategy and updates.

• Partnered with outside contractors and vendors on company rebranding initiatives.

• Oversaw five national trade shows including planning, site management, logistics and negotiated contracts with a budget of up to $100K per show.

• Managed all collateral development and final production; wrote and edited all materials for sales team, channel partners and investors.

• Collaborated with internal and external PR, advertising and other creative firms to build strategic partnerships.

• Co-developed and managed marketing budget and metrics with the Chief Marketing Officer. Marketing Director October 2004 – October 2006

DISITRON INDUSTRIES, Miami, Florida

Developed and implemented international marketing programs, including advertising, sales, marketing tools, website content development for leading end-to-end satellite solutions provider.

• Created multicultural marketing strategies executed for customers in 90 countries in South America, Africa, Middle East and Asia.

• Created and managed marketing and advertising calendar and budget.

• Developed, educated and trained sales team on new marketing, sales programs and culture-specific strategies.

• Oversaw all internet marketing initiatives, including SEO, online lead generation and website optimization.

• Established and managed relationships and channels with customers, strategic partners and vendors.

• Oversaw all trade show participation for national and international conventions with thousands of attendees.

• Led corporate sales and implementation of an automated lead generation system for customer acquisition.

• Managed quality assurance and customer satisfaction programs to improve retention rates. Marketing Manager August 2002 – October 2004

AEQUICAP, Fort Lauderdale, FL

T ECHNICAL S KILLS

Microsoft Office Photoshop Illustrator Digital Imaging Hubspot PowerPoint Excel NetSuite Word Outlook SharePoint Google Sheets Docs MailChimp Constant Contact E DUCATION

Boston University, Boston, MA

BACHELOR OF SCIENCE, Major: Mass Communications; Minor: Marketing

• Magna Cum Laude, Dean’s List, Golden Key Honor Society

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