SUMMARY

Award-winning multichannel content director with 15+ years beauty, fashion, health, wellness, eco-consciousness, and entertainment experience

Developed a strong editorial foundation based on senior positions held at top media brands as Harper’s Bazaar, Marie Claire, Natural Health, Good Housekeeping, and others

Conceptualized and built digital content platforms from the ground up – spanning web content, blogs, social media, and high-uptake web promotions – and drawing audiences of over 16MM unique monthly visitors

Drove the launch and growth of social media channels, including introducing the first-ever Twitter feeds for Martha Stewart Weddings’ beauty section, Natural Health, and Fit Pregnancy

Published thousands of articles in outlets such as Harper’s Bazaar, InStyle, Good Housekeeping, Coke.com, NYMag.com, TODAY.com, AOL.com, ArchetypeMe.com, LifeMinute.tv, Real Simple, Everyday With Rachel Ray, Modern Luxury, and others

Crafted advertorials and other marketing collateral for brands such as La Mer, Prada and Clinique

Logged over 50 television appearances on national programs such as TODAY, Good Morning America, Rachel Ray, and Tyra Banks

Built brand strength and grew business by solidifying relationships with top beauty industry players and major advertisers such as The Estée Lauder brands, L’Oréal, Chanel, Maybelline, Dove, Revlon, and Urban Decay

Content strategy visionary, ranging from branded content to story packaging, with experience managing editorial teams

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PROFESSIONAL EXPERIENCE + KEY ACCOMPLISHMENTS

FREELANCE CONTENT CREATOR AND STRATEGIST (New York, NY) 2004–Present

Contributed stories on beauty, fashion, style, and wellness to major media outlets such as InStyle, Real Simple, Every Day with Rachael Ray, Parade, Shape, Entreé, Absolute, Modern Luxury, Coke.com, and Today.com

Crafted advertorials and other marketing collateral for brands such as La Mer, Prada and Clinique

Appeared on national TV programs and networks such as TODAY, GMA, Access Hollywood, Dateline, E!, and MSNBC

Invited to guest edit the 25-page Beauty section for an issue of People Style Watch

Created, led and co-hosted Project RUFFway, a highly successful fundraiser with Tim Gunn of Project Runway featuring celebrity models and sponsors such as Ralph Lauren, Gant, and Izod, raised over $50,000 to benefit the dog shelter Stray From The Heart

Served on-air spokesperson for a 10-city media tour for Estée Lauder brand Flirt!, logging over 50 media and in-store appearances

Featured as a spokesperson for satellite media tours representing brands such as Whole Foods, Dermalogica, and Kay Jewelers

BRANDLINK COMMUNICATIONS (New York, NY) Vice President of Beauty 2015–2016

Drove communications initiatives and public relations activities for beauty and lifestyle clients

Collaborated with the firm’s largest key accounts, including Drybar, Too Faced Cosmetics and HSN

Secured three major clients in under six months

Led long-and short-lead media, securing major placements in InStyle, Marie Claire, W, Martha Stewart Weddings, Coveteur, WWD, and many others

Organized and accompanied Alli Webb, Drybar's CEO on major desk side tours to promote her highly successful book launch

Spearheaded the communications components for successful Drybar retail launches in Manhattan, Brooklyn, and Dallas

MARTHA STEWART WEDDINGS MAGAZINE (New York, NY) Beauty Director 2013–2014

Covered the entire beauty market and led development and production of up to 10 pages per issue

Launched the first-ever Twitter feed for the Beauty section

Collaborated with the ad department on sales strategy, and participated in numerous advertiser sales calls

Styled fashion, beauty, wellness, and celebrity photo shoots

NEW YOU MAGAZINE (New York, NY) Style Director 2012–2013

Served on the launch team for a new magazine that achieved the largest post-launch circulation in the beauty, anti-aging, and wellness categories

Conceptualized, wrote or assigned, styled, and edited 20+ pages of content per issue

Closed major charter advertisers such as Clinique, Elizabeth Arden, St. Tropez, DDF, Tarte, and Alterna Haircare

Secured major celebrities for covers, ranging from Courtney Cox to Martha Stewart; styled photo shoots

NATURAL HEALTH/FIT PREGNANCY MAGAZINES (New York, NY) Beauty Director 2009–2012

Conceptualized, assigned or wrote, and edited all beauty, fitness, and wellness content for two titles with a combined circulation of over two million

Launched blogs and Twitter feeds for both brands

Served as the face of the magazines on national and local television, including frequent appearances on TODAY and GMA

STYLELIST.COM (New York, NY) Blogger and Style Editor 2006–2009

Created, wrote, secured guests for, and hosted "America's Most Stylish Blogger" web series; secured Bluefly.com as lead sponsor

Developed a partnership with Target.com, including creating digital and video content for this three-month project as well as hosting six videos centered on looking great on a budget

Contributed more than five blog posts weekly covering beauty and fashion trends and events

HARPER’S BAZAAR (New York, NY) Senior Beauty Editor 2002–2004

Pitched, researched, and wrote 70+ FOB and well stories on beauty, diet, fitness, runway trends, wellness, and cosmetic surgery

Received two American Society for Aesthetic Plastic Surgery Journalistic Achievement Awards

GOOD HOUSEKEEPING (New York, NY) Beauty and Fitness Editor 1999–2002

Pitched, researched, wrote, and edited all beauty and fitness FOB and features as well as health, fashion, and lifestyle pieces, producing hundreds of pieces of content

Inaugurated and managed product giveaways to readers, resulting in increased exposure for major advertisers ranging from Estée Lauder to L’Oréal

YM MAGAZINE (New York, NY) Associate Beauty and Fitness Editor 1998–1999

Researched and wrote beauty and fitness FOB and feature stories for each monthly issue and four special issues per year

MARIE CLAIRE (New York, NY) Assistant Beauty and Fitness Editor 1997–1998

Researched and wrote hundreds of beauty feature stories and articles, as well as contributed to cover lines, in a job that spanned the Associate and Assistant Editor roles

LOTAS MINARD PATTON MCIVER (New York, NY) Copy Writer 1996–1997

Served as a key member of a creative team responsible for all print and TV advertising for Max Factor Cosmetics, a $25MM brand

EDUCATION

RICE UNIVERSITY (Houston, TX) Certificate in Publishing 1993

UNIVERSITY OF TEXAS (Austin, TX) Bachelor of Arts in English 1993

CURRENT COMMUNITY SERVICE

ASPCA (New York, NY) Young Friends Benefit Committee

ANIMAL HAVEN SHELTER (New York, NY) Advisory Board Member

YOUNG SURVIVAL COALITION (New York, NY) Member

PROFESSIONAL AFFILIATIONS

COSMETIC EXECUTIVE WOMEN’S ASSOCIATION (CEW) Member

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