Oversee marketing, brand strategy, marketing operations, and campaign

management for seven of the areas leading hospitals, four specialty institutes, and comprehensive service lines for one of the largest health systems in Texas. Lead development and execution of marketing strategies, award-winning marketing campaigns, and go-to market plans that drive growth, consumer engagement and patient retention, resulting in an 84% increase in awareness and 61% increase in consumer preference

Develop, oversee and execute annual marketing budget, driving strategic priorities based on collaboration with executive team and Division Strategic Business Plan

Utilize data, insights and best practices to create comprehensive hyper local marketing plans with clear objectives, impactful brand positioning and targeted media and communication plans

Manage omni-channel marketing strategy, such as social and digital media, marketing automation/CRM, content creation and website management to drive consumer engagement resulting in a 38% increase in brand awareness Direct workflow of creative and national media buying partners to ensure optimal performance and execution of campaign strategy

Serve as brand steward to ensure brand integrity for communications, consumer- facing testimonials, and employee engagement via internal resources, external agencies and vendor partners

Develop and execute marketing strategy for community engagement and direct the process for driving excellence and reporting of results to key stakeholders to include such partnerships as UT athletics, Round Rock Express and Round Rock Independent School District

Licensed Realtor® with the world’s fastest growing cloud-based international real estate brokerage, powered by top agents and cutting-edge technology Central Texas sales team leader, recruited by celebrity real estate expert Tarek El Moussa

Business consultant and dedicated client-first advocate, positively impacting lives through home ownership and investor-related programs DIVISION DIRECTOR, MARKETING

OPERATIONS & BRAND

STRATEGY

St. David’s HealthCare –

Central & West Texas Division, HCA

August 2004 - March 2020

OWNER, REALTOR®, INVESTOR

The Agentcy by Tarek El Moussa,

brokered by eXp Realty, LLC

September 2020 - Present

PROFESSIONAL EXPERIENCE

CELESTE LESMEISTER

B R A N D M A R K E T I N G S T R A T E G I S T

512-***-**** adm75q@r.postjobfree.com

29107 Briarcrest Drive,

Georgetown, TX 78628

https://www.facebook.com/celeste.lesmeister https://www.linkedin.com/in/celestelesmeister/ Develop creative marketing solutions, building collaborative relationships with stakeholder community launching the first LEEDS Platinum Pediatric Medical Center Develop initiatives with executive teams to chart the strategic marketing direction of the organization resulting in messaging of world-class pediatric medical care Lead the annual planning process, working across cross-functional teams to establish a growth marketing plan in alignment with communications plans, PR and media relations, crisis communication and physician relations strategies Manage annual marketing budget, vendor partners and guide daily operations to ensure optimal performance

Direct creative oversight for design and implementation of service line strategy, resulting in an average of 16% increase in ROI/year Manage implementation and optimization of website platform creating a dynamic user experience, engaging consumers across traditional and non-traditional media Special Audience Marketing &

Research Agency

April 1998 - October 1999

Provide leadership in strategic and tactical media planning serving clients in healthcare and education across Central and South Texas Partner on strategies leveraging stakeholder relationships, strengthening communication among community thought leaders, executive leadership, and medical communities

Develop strategic marketing and communication plans to support growth initiatives Develop and execute marketing strategies to increase brand awareness, image and position through planning, marketing, advertising, and campaign development initiatives across multi-site operations

Support executive leadership in rebranding initiative, establishing the CHRISTUS system-wide brand and positioning CHRISTUS Spohn as first in consumer choice Develop best in class practices to strengthen and articulate the success of marketing strategies leading to significant returns on investment and growth across service lines

Manage community engagement opportunities to include corporate fundraisers, trade show productions, celebrity mixers, grand openings, press events and community outreach initiatives

Collaborate with physician marketing and business development leaders on integration efforts at the market level

Develop and manage annual marketing budget while controlling operating expenses Manage media relations and crisis communication for hospitals and rural health clinics across an 80 mile, geographically dispersed region. CELESTE LESMEISTER

B R A N D M A R K E T I N G S T R A T E G I S T

DIRECTOR, MARKETING &

COMMUNICATION

Children’s Hospital of Austin

(Now Ascension / Dell Children’s

Medical Center)

October 1999 - July 2004

SENIOR DIRECTOR

HEALTHCARE & EDUCATION

MARKETING & MEDIA

RELATIONS MANAGER

CHRISTUS Spohn Health System,

Corpus Christi, Texas

February 1991 - April 1998

MARKETING BRAND STRATEGY COMMUNICATION SOCIAL IMPACT CELESTE LESMEISTER

B R A N D M A R K E T I N G S T R A T E G I S T

PROFESSIONAL

PROFILE

Accomplished marketing executive with demonstrated success developing marketing strategies, messaging, brand management, communication and community engagement platforms leading to awarding winning campaigns designed to solidify market position

Analytical thinker with multi-site operational marketing expertise navigating within highly-matrixed organizations with a demonstrated focus on consensus building and a proven record of leadership, accountability and results Skilled implementation leader, driving engagement, developing a sense of community and increasing revenue through a consistent marketing approach CORE

COMPETENCIES

Successful C-Suite communicator, experienced in managing cross-functional teams and high profile projects in a competitive, highly-matrixed organization Exceptional collaborator in a fast-paced, team-oriented, creative environment Solution driven with ability to make an impact, developing creative strategies that convey ideas and information in a clear, concise and persuasive manner COMMUNITY

AFFILIATIONS

Current: Partners-In-Education Foundation - Round Rock Independent School District - Gala Chair, Board Member, Scholarship Committee Member, Finance Committee, raising over $800K annually in support of scholarships and grants Past: Round Rock Chamber Board Member, Governmental Affairs Committee Member, Leadership Round Rock Graduate, YMCA Board Member, Round Rock Partners-In-Education Foundation, Lone Star Circle of Care, PTA, Women Impacting the Nation, Professional Women of Williamson County, Round Rock ISD Site-Based Advisory Council, Round Rock Planning & Zoning, Round Rock Strategic Planning Committee

EDUCATION Texas A&M University Kingsville, Kingsville, Texas Bachelor of Business Administration - Double Major: Marketing / Finance MARKETING BRAND STRATEGY COMMUNICATION SOCIAL IMPACT

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