BRITTANY

KOLBE

Senior Marketing

Manager

PERSONAL PROFILE

Led a team of two professionals responsible

for all aspects of marketing

and advertising.

Responsibilities included:

market positioning and brand management,

budget management, media planning,

content marketing, and print solution agency

management.

SKILLS

Creative Problem Solver

Effective Communicator

Detail Orientated & Organized

Self Motivated

Adaptable

High-Energy Team Player

GET IN TOUCH

Mobile: 724-***-****

Email: adm6l7@r.postjobfree.com

LinkedIn: @brittany-kolbe

Address: 1500 Evans City Rd, Evans City PA

Promoted to the role of Senior Marketing Manager by the CMO to lead the strategic planning, development, and implementation of all marketing related projects company-wide.

Orchestrated six omni-channel marketing campaigns per year; with a proven track record of delivering on brand, on budget, and on time for 700+ stores nationwide.

Executed store wide marketing campaigns in a compressed 7 week timetable coming in 15% under budget.

Saved over $100k in shipping costs by reevaluating our print production process.

Found $200k in cost savings against $3.2M budget, allowing us to reallocate our resources against digital marketing efforts.

Delivered an SMS in-store campaign allowing us to gain a 10% lift in our database.

Key partner in launching our Buy Online, Pick Up in Store program across 700+ stores.

Collaborate directly with the Creative, Media, eCommerce, Merchandising, Operations, and Planning teams.

Directly lead, delegate and motivate a team of two responsible for all printed, event and center-related marketing.

Coached my team to adopt new business strategies to help with overall business processes and time management.

Assist with creative and production of all on-garment labels and tag for girls, guys, plus and accessories.

Interface with Vice President of Marketing on daily operations, project development and implementation of promotional activities. Daily interaction with C-Level Executives on execution of weekly events and future company-wide projects.

Marketing Manager

Implemented process for six seasonal campaigns per year nationwide – from strategy, to development and design to printing and shipping – working within a

$3M budget.

Consistently delivered marketing assets across 1200 store chain on time and under budget.

Coordinated 10 product launches throughout the year generating over $2M in sales.

Analyzed current market trends and competitive developments to stay on trend and provide relevant go-to-market strategies for upcoming campaigns. Led marketing plans with internal and external business partners. rue21, 2017

ACADEMIC BACKGROUND

LaRoche College

Marketing & Fashion Merchandising, 2007

Senior Marketing Manager

rue21, 2018 - June 2020

WORK HISTORY

Associate

Brand Manager

rue21, February 2010

Marketing

Coordinator

rue21 December 2008

Marketing

Assistant

rue21 May 2007

Personal Stylist

Stitch Fix September 2020 - Present

Styling Women's, Plus, Kids & Men's business lines Promoted to Full-Time in six-month

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