AJIN KUMAR M

+91-741*******

adm5xl@r.postjobfree.com

SUMMARY

Self-starting Digital Marketing Specialist with 3+ years at a digital marketing agency. Skilled in SEO, SEM,SMO keyword research, social media marketing, project management, and content marketing funnel analysis. Currently seeking a position at ICC Private Limited.

EXPERIENCE

Company: ICC PRIVATE LIMITED

Designation: SEO & DIGITAL MARKETING SPECIALIST

Period: From Feb 2020 - Till now

Responsibilities:

●To develop, document, and update technical SEO strategy

●To identify, execute and report on on-site optimization opportunities

●To analyse and improve the ranking position for white hat and black hat SEO

●To analyse and report to on-page & off-page SEO process in ranking position

●Creating paid campaigns on SEM & SMM platforms

●Analyzing search console, Analytics, Tag Manager, and Data studio process

●Participating in process improvement activities and initiatives

●Setting up goals, audiences, attributions, and custom parameters on Google Analytics

●To monitor and analyze SEO tactics and strategies, and make ongoing changes to improve performance metrics

●Driving rightful keywords using Keyword Planner and also optimizing negative keywords to multiply conversions

●Experienced in search engine optimization, working with top search engines (e.g. Google, Bing and Yahoo!)

Company: ETHIX.IN

Designation: DIGITAL MARKETING EXECUTIVE

Period: From Jan 2018 - Jan 2020

Responsibilities:

●Assisting the content team in creation of high quality, informative SEO content.

●Using Google Analytics to compile regular performance reports.

●Carrying out keyword research according to the latest keyword strategies.

●Keeping up to date with the recent developments in Search Engine Marketing

●To perform competitor analysis and prepare reports

●Conducting on-site and off-site analysis

●To create backlinks and improve the SEO ranking position of the clients

●To create, execute and report social media marketing strategies

CERTIFICATION

Course: Digital Marketing Course

Issuing Authority: Besant Technologies, Chennai

AREAS OF EXPERTISE

●Keyword research, title and URL checking, content and website analysing in On-Page SEO.

●Social bookmarking, backlinks, article and forum submissions in Off-Page SEO

●SSL installation, Robots.Txt, Schema Code, Canonicalization and XML Site map in Technical SEO

●Campaign Creation and Optimization for Search Engine Marketing and Social Media Marketing

●Campaign Budget Optimization and ROI

●Planning and Scheduling to the Social Media Marketing

ADDITIONAL SKILLS

●HTML

●CSS

●BOOTSTRAP

●WORDPRESS

ACADEMIC RECORD

B.E, ARM COLLEGE OF ENGINEERING AND TECHNOLOGY

Dept. of Mechanical Engineering, Chennai (2016)

Higher Secondary, St,Francis Xavier Higher Secondary School Nagercoil

OTHER DETAILS

Professional Skills

●Excellent project management experience; ability to effectively handle multiple projects simultaneously; strong time management skills

●Strong time management skills and ability to balance competing priorities and overlapping deadlines

●Excellent skills to monitor and track traffic, rankings, conversions and off-page marketing initiatives

●Strong organizational skills and ability to focus on task/project completion

PERSONAL DETAILS

Mother Name : R.Lalitha

Father Name : M.Murugan

Date of Birth : 30-12-1994

Marital Status : Single

Address for Correspondence : 4-171,Murasancode,Neyyoor(p.o),

Kanyakumari dist

Linguistic Proficiency : English, Tamil, Malayalam

Hobbies : Travelling & watching movie

Declaration

I hereby declare that all the above-mentioned facts and information are true to the best of my knowledge. I will be solely responsible for any discrepancy found in them.

Place: Chennai

Date: AJIN KUMAR M

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