VICTORIA WATSON

267-***-**** adm5uu@r.postjobfree.com

www.linkedin.com/in/victoriawatson00

EDUCATION

Drexel University Cumulative GPA 3.55 Philadelphia, PA Bachelor of Science in Business Administration Major: Marketing June 2023 Honors and Awards: A.J. Drexel Scholarship (2018- Present), Dean’s List (Winter/Spring 2019, Spring 2020) Relevant Coursework: Global Marketing, Advertising & Integrated Marketing Communications, Organizational Behavior, International Business, Viral Marketing & How to Craft Contagious Content (University of Pennsylvania) PROFESSIONAL EXPERIENCE

Agilence Inc. Marketing Assistant Co-op Mt. Laurel, NJ (Virtual) September 2020-March 2021

• Launched an internal database of 100+ clients, including success stories, to support new client acquisition efforts.

• Maintained the LinkedIn, Facebook and Twitter social media posts for Agilence by scheduling article posts through HubSpot.

• Increased the conversion rate by 4x for the Agilence website Drift homepage bot as a result of customer research, conversion trial runs, and strategic marketing engagement.

• Performed research and compiled data to identify new business leads in the grocery, retail, and restaurant industries. Burlington Stores Corporation Buying Co-Op-Handbag Department Burlington, NJ September 2019-March 2020

• Responsible for merchandise selection affecting 700+ stores, including attending vendor showrooms in the New York market weekly and leading vendor negotiation and pricing.

• Assisted in assortment and category planning through daily data analysis and sales forecasting.

• Contributed to the 2020 Fall/Winter trend presentation for the entire handbag’s team at Burlington Stores. Valley Forge Tourism & Convention Board Marketing/Communications Intern King of Prussia, PA June 2019-August 2019

• Created a seasonal marketing campaign and implementation plan serving 600+ businesses.

• Wrote blog/web content and maintained social media content on current events for the Arts & Culture member organizations.

• Contributed to sales and marketing collateral and presentations for international tourism outreach through market research, identifying foreign tourists’ needs, and providing legitimate solutions to increase international tourist engagement.

• Published two content articles for the Audubon Center and Berman Museum of Art in the Arts Montco Fall & Winer 2019 Guide. Pacific Sunwear of California, Inc. Sales Associate Willow Grove, PA June 2018-July 2019

• Provided quality customer service through inventory tracking and fulfillment, and garment merchandising.

• Supported sales as a Social Media Brand Ambassador, responsible for image posts of merchandise and discounts, averaged 400+ views per post; featured on Pacsun’s Internal Associate Ad. Office of State Representative Chris Rabb Intern Philadelphia, PA May 2018-June 2018

• Created political awareness at community events by handing out informational pamphlets and engaging with the community.

• Aided constituents by providing information regarding governmental services and veteran or homeless citizens’ housing. LEADERSHIP & PROFESSIONAL DEVELOPMENT

Management Leadership for Tomorrow Career Prep Fellow Washington, D.C. March 2021-Present

• Selected as one of 1,000 for an 18-month professional development program for high-achieving diverse talent.

• Complete business case studies and intensive projects to hone analytical, quantitative and communication skills.

• Participate in conferences hosted by industry leaders, such as Amazon, Google, and Nike. Youth Action Network Service Leaders Program Director Philadelphia, PA July 2020-Present

• Create annual programming content such as visual presentations/webinars, flyers, and social media informationals.

• Teach assigned mentees proper tools and skills to build personal presentation and presence including communication and dress.

• Lead the budget and planning for successful service projects, including financial literacy and anti-racism webinars. LeBow BRIDGE Program Co-Director of Community Service & Impact/Member Philadelphia, PA September 2018-Present

• Develop, and participate in, community service and social engagement events geared to underrepresented minority student groups.

• Build connections with local organizations to create civic engagement opportunities with the West Philadelphia community. SKILLS & INTERESTS

Language: Mandarin (Intermediate/Advanced) - Certified by ACTFL (2016) Software: Microsoft Excel, Pivot Table Tool, PowerPoint, Word, MicroStrategy, Outlook Office, Drift, HubSpot, Salesforce Interests: Fitness, Poetry, Fashion & Styling, Traveling

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