Sunil Kaul

B*/***, Aravali Appts Sec **, Noida

+919*********

adm4uu@r.postjobfree.com

Enterprising leader who combines techno-commercial acumen with passion to analyze market in delivering strategic solutions in a highly competitive market.

Sales professional with over 25 years of cross-cultural experience in areas of profit center management, business development and International marketing. Proven success in strategic planning, market analysis, resource management, key account management, targeted marketing in different regions of India and Africa.

With 10+ years, I have a long-standing experience in African market including countries like Uganda, Rwanda and Ghana.

Professional Synopsis

General Manager,

Seashore Ventures Oct 2020 – Present

Seashore Ventures is in the trading business of frozen food products. As GM- Sales, I am responsible for developing Sales & Distribution network, launching new products, Logistics Strategy and Key Account Management which involves establishing close ties with F&B Managers of major Five Star hotels in India.

Created a new distribution channel by tying up with high end stores; successfully finalized terms of trade for 4 large format stores.

General Manager,

BMS Enterprises Apr 2019 – Sep 2020

Responsible for pan India business expansion and sales turnover of imported ready to eat snacks and frozen food materials widely used in hospitality industry. Introduced new range of frozen products manufactured by TYJ Singapore in Indian market.

Clientele includes leading names across hospitality industry & franchise chains – J.W. Marriot, Roseate House, Radisson group of Hotels, Taj Group of Hotels, Playboy, Manhattan etc.

Manager – Sales and Market Analyst

Multiple Industries Ltd, Uganda October 2009 –December 2018

Sales Manager in an ISO 9001: 2015 certified conglomerate dealing in construction/building products – such as PE, PVC, PPR pipes, steel rebars, outdoor & indoor plumbing, irrigation, cement, plastic ware, irrigation systems, water management and furniture.

The company boasts of latest technology of blow and injection molding machines for plastics production and rain gutters produced for domestic and export market.

Lead business development and international marketing operations for 100+ customers including large Enterprise Accounts across Uganda and Rwanda region.

Building and maintaining customer relationship by achieving quality/delivery norms.

Single-handedly achieved significant growth in customer base while ensuring top and bottom line profitability. Developed business plan and executed strategy to expand customer base in Eastern Africa.

Spearheaded pre & post marketing activities for successful launch of new products in global markets.

Successfully planned & organized exhibitions and campaigns across multiple locations in Rwanda.

Handled end to end sales cycles from building business case, value creation, proposal preparation, negotiation, closure, billing and collection.

Accurately forecast and overlook Booking, Billing and Collection figures.

Trained channel partners on sales execution strategy and created programs to drive partner excellence in their respective regions.

Coached and mentored team skills - Leadership skills, Channel Management, Sales Management etc.

Met Revenue targets with qualification to annual award circle.

Aggressively identifying prospective clients, processing and closing new sales opportunities in domestic market and

Conducting competitor analysis by keeping abreast of market trends and competitor strategies to achieve market share metrics.

Store Operations Manager

Afrikasia Krishanash International Co, Ghana May 2008 –September 2009

Worked with Afrikasia as Marketing Manager. Managed store operations for sales of western garments in Accra. Established business in ivory coast region.

Area Sales Manager,

Vinko Auto Industries Ltd March 2005 - April 2008

Responsible for driving channel and institutional sales for automotive equipment in Northern region including high volume trade locations like Mumbai and Gujarat.

Forecast sales targets and ensure that they are met by the team.

Develop buyers by maintaining rapport with existing customers, meeting prospects at community activities; greeting drop-ins, responding to inquiries, recommending sales campaigns and promotions.

Marketing Manager

Trimurti Foods Limited December 2003 - March 2005

(Franchise of Wimpy processed foods)

Worked towards widening of distribution and dealer channel for Wimpy products in north India.

Sales Manager

Sunstar Lubricants Ltd March 91- November 2003

The company was in the business of manufacturing Engine Coolants, Brake Fluids, Auto Accessories and Specialty Chemicals. Key products include Anti-freeze coolant Golden Cruiser produced in collaboration with S-CCI Japan and Lubricant oil Liqui-Moly (German company collaboration)

Led an initiative for Maruti Suzuki India to establish Golden Cruiser as Maruti Genuine Part (MGP) and Liqui-Moly as Maruti Genuine Oil (MGO).

Headed the sales for North India. Credited for establishing a successful distributor and dealer network.

Responsible for formulating sales strategy for growth of OEM dealer network.

Awards and Achievements:

Key achievement- Consistently achieved double digit sales growth (YOY) in each of the assigned roles.

Developed highly successful consumer network in new and emerging markets in Africa.

Recognized as the second-best Sales Manager twice in a row for dedicated service in Corporate Sales Department in the year 2012 & 2013 by Multiple Industries.

Promoted as Assistant Manager for delivering Best Sales performance at Vinko Auto Industries in 2007.

Rewarded for Best Sales performance in 1998 and promoted to Assistant Manager at Sunstar Lubricants.

Awarded certificate of participation for a training on “landscape irrigation” organized by a US Based company - Rain Bird in the year 2012 at Kampala.

Areas of Experience:

International Marketing

Business development and strategy planning

Branch /Retail store sales operations management

Techno-commercial experience in marketing of -

oConstruction & Steel Products – PVC, PPR, PE pipes, rain gutters

oFast Moving Consumer Goods (FMCG)

oAuto-ancillary products and Automotive consumables – Lubricant oils, coolants etc.

oPlastic ware, water pipes and fittings

oFood & Beverage Franchise

Application Knowledge

Working knowledge of MS-office applications including MS Excel, MS PowerPoint,

Academic Qualification

Bachelor of Economics, Jammu & Kashmir University- Class of 1986

Personal details

Date of Birth: 9th April 1965

Languages Known: English, Hindi and Punjabi

Driving License: Approved LCV for India and Kampala

Passport No: P 2993635 valid till 2026

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